Acxiom Purchases Visual Profiling Technology From SEDONA to Support Marketing Programs for Mid-Tier Banks.Business Editors LIMERICK Limerick, city, Republic of Ireland Limerick, city (1991 pop. 56,083), seat of Co. Limerick, SW Republic of Ireland, at the head of the Shannon estuary. The city has a port with two docks. , Penn.--(BUSINESS WIRE)--Nov. 1, 2000 Acxiom Database Marketing Services Uses SEDONA's Intarsia intarsia (ĭntär`sēə) or tarsia, properly a form of wood inlaying. The term is sometimes applied to inlays of other materials such as ivory and metal. to Provide Enhanced Marketing Services for Banks SEDONA(R) Corporation (Nasdaq: SDNA SDNA South Dakota Newspaper Association ) (www.SEDONAcorp.com) announced today that Acxiom(R) Corporation, the global leader in Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ), has purchased SEDONA's IntarsiaTM 2.0 Internet-based customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) application for use in creating expanded marketing services for mid-sized banks. Acxiom's Memphis location provides marketing and campaign management services for its clients and will use SEDONA's visual profiling technology to deliver new client solutions. Acxiom's current services include analysis, report preparation, campaign development, fulfillment creation, data management and other services that help banks design and implement effective customer marketing programs. With the addition of Intarsia's visual profiling capability, Acxiom will be able to create geographic and demographic marketing data for their clients, enabling them to make more effective marketing decisions such as branch site location analysis and geographic tracking of marketing campaign response. In the future, Acxiom intends to use Intarsia's application service provider (ASP) model for visual profiling and offer its customers a web-based solution that enables individual banks to directly obtain the information quickly and easily. "We selected Intarsia because it is a Web-based product, which makes it very easy to access and obtain the information we need to create enhanced marketing programs for our clients," said Alex De Clouet, leader of data services for Acxiom's Memphis business unit. "In addition, the product gives us the flexibility we need to use the data in different ways, and SEDONA was able to quickly deploy Intarsia for us and rapidly conduct a sample project for one of our member banks to demonstrate the efficacy of visual profiling." Intarsia's visual profiling allows banks to integrate, filter and analyze data from core banking systems as well as third-party data sources such as Acxiom. This dynamic process provides timely and precise "information-on-demand" or "smart content" to create more complete profiles of customers and prospects. Profiles are displayed visually in the form of live graphs, charts, and maps, allowing users to easily make sense of complex data, for quicker and better decision-making. The analysis and visual presentations are constantly updated as the data changes, ensuring users' decisions are timely and accurate. To obtain enhancement content, Intarsia works with the newest version of the Acxiom Data Network. Recently re-certified by Acxiom, Intarsia 2.0 can be used to access InfoBase(TM) Data Products to dynamically enhance their customer and prospect records with data on preferences, behaviors and demographics and to obtain new enhancement content never before available online. Customers can use Intarsia to pull in lifestyle segmentation codes from the Cohorts(R) (from Looking Glass Looking Glass - A desktop manager for Unix from Visix. ) and PRIZM PRIZM Potential Rating Index for Zip Marketers (Claritas, Inc.) PRIZM Primal Zoo Machine (band) (from Claritas, Inc.) systems. Intarsia also has added the ability to integrate P$YCLE codes from Claritas, providing lifestyle information that is fine-tuned for the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industry. This information coupled with the data from back office core processing systems can be brought together in Intarsia's visual profiling component to create Smart Content allowing users to make up-to-the-second decisions with live, easy-to-understand graphical and geographical information. "Having a visual profiling component that gives us a quantitative look at our customer information has proven to be a very important element of our strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. ," said Brian Edwards, Director of Marketing, Astoria Federal Savings. "We plan to leverage the information to target our existing and potential customers that have the best opportunity for a greater return on marketing investment and customer relationship development." "SEDONA and Acxiom have worked together for several years. Intarsia has undergone extensive review by Acxiom, resulting in their certification for use with the Acxiom Data Network(SM), Inforbase(R), and AbiliTec(TM)," said Barry Washington, Acxiom Strategic Alliance Manager, SEDONA. "Based on our history together, Acxiom's customer base knows that our combined solution will provide outstanding marketing programs and campaigns for mid-sized banks." For more information on Intarsia, please call 800-815-3307 or send an e-mail to sales@sedonacorp.com or visit the SEDONA Web site at www.SEDONAcorp.com. About Astoria Federal Savings Astoria Financial Corporation, the holding company for Astoria Federal Savings and Loan Association Federal Savings and Loan Association An institution chartered by the federal government whose primary function is to collect savings deposits and to provide mortgage loans. with assets of $22.2 billion, is the second largest thrift institution Thrift institution An organization formed as a depository for primarily consumer savings. Savings and loan associations and savings banks are thrift institutions. in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and sixth largest in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . About Acxiom Corporation Acxiom Corporation, the global leader in real-time, multi-channel Customer Data Integration, enables businesses to develop and deepen customer relationships by creating a single, accurate view of their customers across the enterprise. Acxiom achieves this by providing customer data integration software, database management services, and premier customer data content through its AbiliTec(TM), Solvitur(R) and InfoBase(R) products, while also offering a broad range of information technology outsourcing Information Technology Outsoucing or ITO is a company's outsourcing of computer or Internet related work, such as programming, to other companies. It is used in refence to Business Process Outsourcing or BPO, which is the outsourcing of the work that does not require so much services. Founded in 1969, Acxiom (Nasdaq: ACXM) is based in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States and with operations in the United Kingdom, France, Spain and Australia. Acxiom revenues were $1.03 billion for the 12 months ended September 30, 2000. For more information, please visit www.acxiom.com. About SEDONA Corporation SEDONA Corporation, (Nasdaq: SDNA), delivers Customer Relationship Management (CRM) solutions that help small-to-mid-sized financial services companies and etailers to personalize their customer interactions and to uncover otherwise unknown sales opportunities. SEDONA enables its own clients to obtain more qualified and profitable customers as well as retain and optimize the relationships with current customers. SEDONA is based outside Philadelphia and can be reached at www.SEDONAcorp.com or 1-800-815-3307. The discussion in this release regarding Acxiom Corporation contains forward-looking statements that involve risks and uncertainties, including risks detailed from time to time in the company's SEC reports. Actual results may differ materially. Acxiom undertakes no obligation to publicly release any revision to any forward-looking statement to reflect any future events or circumstances. SEDONA(R) is a registered trademark and Intarsia(TM) is a trademark of SEDONA Corporation. Acxiom , InfoBase and Solvitur are registered trademarks of Acxiom, RTC See real time clock. , Inc. AbiliTec is a trademark of Acxiom Corporation. All other trade names are the property of their respective owners. This press release and prior releases are available on the SEDONA Corporation Web site at www.sedonacorp.com and the KCSA KCSA Krannert Center Student Association KCSA Kentucky Crushed Stone Association (Frankfort, KY) KCSA Kyiv City State Administration KCSA Kalamazoo Christian School Association KCSA Kentucky-Canadian Studies Association Web site at www.kcsa.com. |
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