Acxiom Partners With Compaq Computer Corporation; Acxiom's AbiliTec Software to Enable Real-Time Customer Data Integration for Compaq's Zero Latency Enterprise Solution.

Business Editors & Technology Writers

LITTLE ROCK, Ark.--(BUSINESS WIRE)--Feb. 6, 2001

Acxiom(R) Corporation (Nasdaq: ACXM), the global leader in customer data integration and customer recognition infrastructure, today announced that Acxiom's AbiliTec(TM) Customer Data Integration (CDI) software will be built into Compaq's Zero Latency Enterprise (ZLE) solution, a transaction-oriented business solution that provides customer transaction information in real time. Compaq Computer Corporation (NYSE: CPQ), the world's largest supplier of computing systems, formed the alliance with Acxiom to include AbiliTec software in its ZLE architecture, which provides instantaneous customer information allowing real-time, targeted personalization and privacy protection to its end users.

AbiliTec is CDI software powered by patented linking technology already adopted by leaders in the technology, financial services, telecommunications and retail industries to create a comprehensive, single view of an individual customer across the enterprise. By having this technology integrated with the Compaq ZLE operational data store, businesses can manage customer information from all points of customer contact for improved Customer Relationship Management (CRM) and database marketing opportunities. Compaq ZLE users also will have access to Acxiom's suite of InfoBase(R) Data Products, the most accurate, relevant consumer and business information in the industry.

"Without a single view of the customer, CRM is an exercise in futility," said Charles D. Morgan, Company Leader of Acxiom. "With Compaq's ZLE and AbiliTec, companies can now have that long-sought capability of having a 360-degree view of the customer, plus the added value of augmenting that view with InfoBase demographic and lifestyle data in real time, resulting in enhanced customer service and increased customer loyalty, thereby maximizing lifetime customer value."

Rick Frazier, vice president of marketing for Compaq's Business-Critical Server Group, said, "The Internet business model encourages all of us to act and respond to our customers at the edge of our network or the edge of our retail counters in real time." He added, "Integral to delivering our ZLE solution are the strong partnerships with companies like Acxiom who provide advanced solutions technology, an understanding of customers' business needs, and real-world experience."

About Acxiom Corp.

Acxiom Corporation, the global leader in real-time, multi-channel Customer Data Integration, enables businesses to develop and deepen customer relationships by creating a single, accurate view of their customers across the enterprise. Acxiom achieves this by providing Customer Data Integration software, database management services, and premier customer data content through its AbiliTec(TM), Solvitur(R) and InfoBase(R) products, while also offering a broad range of information technology outsourcing services. Founded in 1969, Acxiom (Nasdaq: ACXM) is based in Little Rock, Arkansas, with locations throughout the United States and with operations in the United Kingdom, France, Spain and Australia. Acxiom revenues were $1.06 billion for the twelve months ended December 31, 2000. For more information, please visit www.acxiom.com.

The discussion in this release regarding Acxiom Corporation contains forward-looking statements that involve risks and uncertainties, including risks detailed from time to time in the company's SEC reports. Actual results may differ materially. Acxiom undertakes no obligation to publicly release any revision to any forward-looking statement to reflect any future events or circumstances.

Acxiom, InfoBase and Solvitur are registered trademarks of Acxiom, RTC, Inc. AbiliTec is a trademark of Acxiom Corporation.