Acxiom Launches Online Segmentation Solution; New Tool Improves Speed, Ease-of-Use and Accuracy In Household-level Segmentation Analysis.

LITTLE ROCK, Ark. -- Acxiom(R) Corporation (Nasdaq: ACXM) today announced the launch of Personicx(R) ANSWERS, a web-based tool enabling users of the company's household-level consumer segmentation solution, Personicx, immediate access to data for marketing planning and analysis.

"Until now, simple questions such as 'which customers are most likely to churn' or 'who responded to my last campaign' often required the involvement of multiple internal departments taking days or weeks to determine," said Richard Howe, leader of the Acxiom Marketing Organization. "With Personicx ANSWERS, marketers from all parts of the organization can access and act on meaningful, actionable marketing data in minutes, whether it is from customer databases, campaign responses, web shoppers or market research surveys."

Acxiom's family of Personicx solutions and services places U.S. households into one of 70 consumer segments and 21 life stage groups, based on specific consumer and demographic characteristics, allowing a greater precision of targeted marketing and true accuracy of segmentation.

Marketers using Personicx ANSWERS experience these business benefits:

--Fast answers to marketing questions - Personicx ANSWERS provides easy-to-understand reports, charts and maps in standard formats such as Microsoft Excel and Adobe PDF, making it easy to integrate data and analyses in custom applications;

--24/7 access - Users across the organization have continuous access to Personicx ANSWERS web-based application;

--Ease of use - Personicx ANSWERS has an interface that guides users through the application, making access to features and functionality easy;

--Seamless connection to consumer behavior and media - Personicx ANSWERS easily connects to syndicated survey data such as Mediamark Research, Inc. (MRI) and Simmons Market Research Bureau, giving marketers information on everything from shopping and media preferences to financial products and other services; and

--Flexible licensing - Single or multi-user licenses are available.

"With Personicx ANSWERS, Acxiom puts its clients in the driver's seat, allowing them to generate the kinds of reports, charts and now maps that Acxiom analysts have been providing since we launched Personicx three years ago," Howe said. "Marketing applications such as lifetime value analysis, churn/risk analysis, channel preference analysis and selecting best prospects are available any time. And because it is web-based, marketers can share this critical information across the organization, ensuring that everyone has a consistent framework to view the consumer landscape."

Acxiom's Personicx builds its segmentation approach on life stages based on the principle that households' consumer behaviors are reflected in their shared life stage and similar socio-economic characteristics. The result is consumer segments with greater differentiation than has been achieved in other segmentation models.

About Acxiom Corporation

Acxiom Corporation (NASDAQ: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information, visit www.acxiom.com.

Acxiom and Personicx are registered trademarks of Acxiom Corporation.