Acxiom Innovation Helps Financial Institutions Target the Best ITA Prospects; New RITAA System Can Improve Efficiency of Credit Products Marketing.Business Editors/High-Tech Writers LITTLE ROCK, Ark.--(BUSINESS WIRE)--June 8, 2004 Acxiom Acxiom is a customer and data information management company, offering a range of products and services including information technology outsourcing. It has been described as "one of the biggest companies you've never heard of. (R) Corporation (Nasdaq:ACXM) today unveiled an innovative new solution to help financial institutions find and target customers who are most likely to meet the institutions' approval standards through invitations-to-apply promotions. The solution, called Ranking Invitation to Apply Approvals (RITAA), is based on Acxiom's industry-leading InfoBase A database created in Folio. See Folio. (R) data elements along with new proprietary market indicators developed by Acxiom. RITAA is a measure that is able to predict the likelihood that a customer who has responded to an invitation to apply for credit will subsequently achieve approval. "This solution is a direct outgrowth of Acxiom's continuing technological creativity in delivering solutions that financial institutions need and demand," said Acxiom Company Leader Charles Charles, archduke of Austria Charles, 1771–1847, archduke of Austria; brother of Holy Roman Emperor Francis II. Despite his epilepsy, he was the ablest Austrian commander in the French Revolutionary and Napoleonic wars; however, he was handicapped by D. Morgan Morgan, American family of financiers and philanthropists. Junius Spencer Morgan, 1813–90, b. West Springfield, Mass., prospered at investment banking. . "RITAA was built on the solid foundation of the quality of InfoBase along with new technology breakthroughs that allow financial institutions to improve the cost-efficiency of their targeted marketing while at the same time increasing the likely approval rates of customers who are seeking credit." RITAA is not based on credit data and does not determine credit worthiness but instead uses various new proprietary data systems. This in-depth information helps financial marketers create a model-scoring method for targeting customers who have the potential for credit approval. The sophisticated new data system also offers the advantage of an expandable universe of possible customers using a scoring mechanism to discover prospects that might not be selectable by conventional standards. Morgan said that initial tests of the solution have been very encouraging and that Acxiom is looking forward to meeting with financial institutions that could benefit from such an innovative approach. "We believe they will be as excited by this as we are when they see the big difference in business results that this solution can bring," Morgan said. Acxiom Corporation Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ) technology, data, database services, IT outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. , consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Europe, and in Australia and Japan. For more information, visit www.acxiom.com. Acxiom and InfoBase are registered trademarks of Acxiom Corporation. |
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