Acxiom Increases Quarterly Dividend.

LITTLE ROCK, Ark. -- The Board of Directors of Acxiom(R) Corporation (Nasdaq:ACXM) today declared a regular quarterly cash dividend of five cents per share payable on March 7, 2005 to shareholders of record as of the close of business on February 14, 2005. This represents a 25% increase in the regular quarterly dividend.

While Acxiom intends to pay regular quarterly dividends for the foreseeable future, all subsequent dividends will be reviewed quarterly and declared by the Board at its discretion. In addition to using cash flow to pay dividends, Acxiom also plans to continue to use cash flow to pay off debt, to fund potential future acquisitions, to fund its previously announced stock repurchase program depending on prevailing market conditions and other factors, and for other general business purposes.

About Acxiom

Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, Australia, China and Japan.

For more information, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.