Acxiom Implements Customer Relationship Solution for Blockbuster.Business Editors/High-Tech Writers LITTLE ROCK, Ark. & DALLAS--(BUSINESS WIRE)--May 12, 2003 Acxiom(R) Corporation (Nasdaq: ACXM) announced today that it has implemented a new Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solution for Blockbuster Inc. (NYSE NYSE See: New York Stock Exchange :BBI BBI Blockbuster Inc. (stock symbol) BBI Berlin Brandenburg International (Airport) BBI Broadband-Interactive BBI Browser-Based Interface BBI Best Brains Inc. ) in order to allow Blockbuster to achieve richer interactions with its customers through improved use of customer information. Acxiom's CRM solution for Blockbuster consists of a customer marketing database that consolidates data from multiple sources and resides on an IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) server at Acxiom's data center facilities. The CRM solution provides comprehensive customer data and allows flexibility in creating, tracking and analyzing direct marketing programs. "The Blockbuster solution was delivered through the combined efforts of Acxiom and Blockbuster," said Acxiom Company Leader Charles D. Morgan. "The completion of a large project such as this to meet a very aggressive delivery date speaks to the power of Acxiom's ability to provide the right combination of customer and information management solutions while working in direct consultation with our partners." In addition to using the solution for improved interactions with customers, Blockbuster will gain the advantage of superior analytics and data mining support, as well as an environment for the marketing team to conduct a seamless, speedy and closed-loop marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales process. "Blockbuster has more than 52 million member accounts in the U.S and Canada, and Acxiom's CRM solution allows us to continue improving and refining those relationships," said Stephen Colanero, Vice President of Strategic Marketing for Blockbuster. "The solution also fits nicely with our overall strategy to focus on one-to-one marketing, leveraging our enormous and highly valuable customer database." About Acxiom Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and in the United Kingdom, France and Australia. For more information, visit www.acxiom.com. About Blockbuster Blockbuster Inc. (NYSE: BBI) is a publicly traded subsidiary of Viacom Inc. (NYSE: VIA, VIA.B) and a leading global provider of in-home movies and game entertainment, with more than 8,600 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at blockbuster.com. Viacom is a leading global media company, with preeminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae positions in broadcast and cable television, radio, outdoor advertising and online. Acxiom is a trademark of Acxiom Corporation. |
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