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Acxiom Forms Alliance with IBM to Deliver Enhanced Customer Relationship Management Solutions; New Pact to Expand AbiliTec, InfoBase Reach To Growing Global Marketplace.


Business Editors & High-Tech Writers

LITTLE ROCK, Ark.--(BUSINESS WIRE)--Jan. 8, 2001

Acxiom(R) Corporation (Nasdaq:ACXM), a global leader in Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ), today announced an alliance with IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  focused on providing clients of both companies with end-to-end solutions (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved.

Compare: turn-key solution.
 for business intelligence, data management and customer relationship management.

The alliance combines Acxiom's expertise in CDI with IBM's premier e-business and business intelligence solutions. IBM, rated as the top business intelligence company and the world's largest information technology company, will enhance its strength in the market by incorporating Acxiom's AbiliTec(TM) CDI software within its customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions provided to business customers in the U.S. and worldwide.

IBM also will partner with Acxiom to increase overall sales of Acxiom's InfoBase(R) Data Products. IBM will further complement its offering of targeted business intelligence solutions with data supplied by InfoBase and AbiliTec-compliant data products. Acxiom will increase its offerings of IBM technology, e-server series and storage products together with Acxiom software. The pre-packaged configurations will be made available to Acxiom customers with financing available to qualified customers through IBM Global Financing.

Acxiom's CDI software, AbiliTec, is being adopted by leaders in multiple industries to help them create a single comprehensive view of their customers across their enterprise. Acxiom's InfoBase is the largest and most comprehensive collection of U.S. consumer, business and telephone data available in one source for database or file enhancement, analytical services or list rental.

"The IBM/Acxiom relationship will be of great benefit to our mutual clients," explained Frank Fetchet, alliance vice president for IBM's computer services Data processing (timesharing, batch processing), software development and consulting services. See service bureau, SaaS and ASP.  industry. "The integration of world-class AbiliTec CDI software with IBM's vast array of business intelligence offerings provides customers with an enhanced CRM packaged solution. We're looking forward to working with Acxiom in providing best of breed global solutions."

Acxiom Company Leader Charles D. Morgan added, "This agreement between IBM and Acxiom is further evidence of AbiliTec's growing presence as the global standard for CDI. As a result of today's partnership, companies around the globe will soon be able to overcome the enormous challenge of linking, in real time, customer information from multiple contact points like catalogs, Web pages and traditional stores. By providing a unified view of the customer relationship, Acxiom's AbiliTec software closes the gap between the needs of the individual customer and the company's timely response."

Morgan continued, "Together, IBM and Acxiom will have access to significantly more customers and potential new clients, greater annual revenue opportunities, mutually expanded solutions portfolios and an increased bandwidth of services resources. This partnership offers both companies a strong opportunity to increase their presence in the growing CRM marketplace and is undoubtedly a great opportunity for IBM, Acxiom and our customers and prospects."

About Acxiom

Acxiom Corporation (Nasdaq:ACXM), the global leader in real-time, multi-channel Customer Data Integration, enables businesses to develop and deepen deep·en  
tr. & intr.v. deep·ened, deep·en·ing, deep·ens
To make or become deep or deeper.


deepen
Verb

to make or become deeper or more intense

Verb 1.
 customer relationships by creating a single, accurate view of their customers across the enterprise. Acxiom achieves this by providing Customer Data Integration software, database management services, and premier customer data content through its AbiliTec(TM), Solvitur(R) and InfoBase(R) products, while also offering a broad range of information technology outsourcing Information Technology Outsoucing or ITO is a company's outsourcing of computer or Internet related work, such as programming, to other companies. It is used in refence to Business Process Outsourcing or BPO, which is the outsourcing of the work that does not require so much  services. Founded in 1969, Acxiom is based in Little Rock, Arkansas Little Rock, Arkansas

required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557]

See : Bigotry
, with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and with operations in the United Kingdom, France, Spain and Australia. Acxiom revenues were $1.03 billion for the 12 months ended September 30, 2000. For more information, please visit www.acxiom.com.

About IBM

IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate in·no·vate  
v. in·no·vat·ed, in·no·vat·ing, in·no·vates

v.tr.
To begin or introduce (something new) for or as if for the first time.

v.intr.
To begin or introduce something new.
. IBM creates, develops and manufactures the industry's most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics microelectronics, branch of electronic technology devoted to the design and development of extremely small electronic devices that consume very little electric power. . The fastest way to get more information about IBM is through the IBM home page, at www.ibm.com.

The discussion in this release regarding Acxiom Corporation contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve risks and uncertainties, including risks detailed from time to time in the company's SEC reports. Actual results may differ materially. Acxiom undertakes no obligation to publicly release any revision to any forward-looking statement to reflect any future events or circumstances.

Acxiom, InfoBase and Solvitur are registered trademarks of Acxiom, RTC See real time clock. , Inc. AbiliTec is a trademark of Acxiom Corporation.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jan 8, 2001
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