Acxiom Data Network Software Development Kit Release 1.2 Developed for Acxiom's Telephony Data Products; New Release Provides Remote Interfaces for Lookups Over the Internet.LITTLE ROCK, Ark.--(BUSINESS WIRE)--Sept. 24, 1999-- Acxiom(R) Corporation (Nasdaq:ACXM) today unveiled its Acxiom Data Network(SM) Software Development Kit Release 1.2. Developed for Acxiom's telephony data products, the new release makes integration of Acxiom's Data Network products easier than ever. It enables system integrators to use the Acxiom Data Network to access Acxiom's InfoBase(tm) data, the most comprehensive collection of U.S. consumer, business, property, and telephone data available in one source. InfoBase provides more than 1.5 billion source records, containing demographic information on 95 percent of U.S. households. The Software Development Kit Release 1.2 provides the integration of all the functionality of InfoBase telephony data products. These include: -- InfoBase(tm) TeleSource's Reverse Phone Append To add to the end of an existing structure. -- contact data lookup from telephone information; -- InfoBase TeleSource's Phone Append -- telephone data lookup from other contact information; and -- InfoBase Profiler(tm) -- neighborhood and individual demographic data-score lookup from contact information. Andy Griebel, Product Leader for the Acxiom Data Network, said, "Utilizing the Acxiom Data Network Software Development Kit Release 1.2, Acxiom's InfoBase data products are offered to qualified, registered business via the Internet. These data products can greatly enhance a company's marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). , and are usually implemented into the organization's software for easy access by software vendors or consultants." About Acxiom Corporation Acxiom provides a wide spectrum of data products, data integration services, mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new services, modeling and analysis, and information technology outsourcing Information Technology Outsoucing or ITO is a company's outsourcing of computer or Internet related work, such as programming, to other companies. It is used in refence to Business Process Outsourcing or BPO, which is the outsourcing of the work that does not require so much services, as well as data warehousing See data warehouse. data warehousing - data warehouse and decision support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services to major U.S. and international firms. Acxiom is a member of the Direct Marketing Association, the Individual Reference Services Group, and the Online Privacy Alliance. Acxiom supports the Fair Information Practices standards of these organizations. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with operations throughout the United States and in the United Kingdom, Australia, France, and Spain. Acxiom's World Wide Web address is http://www.acxiom.com or e-mail at info@acxiom.com. Acxiom's toll-free number is 800/922-9466. For more information about the Acxiom Data Network Software Development Kit products, please visit http://www.acxiomdatanetwork.com/. The discussion in this release contains forward-looking statements that involve risks and uncertainties, including risks detailed from time to time in each company's SEC reports. Actual results may differ materially. Acxiom is a registered trademark of Acxiom RTC See real time clock. , Inc. InfoBase and InfoBase Profiler are trademarks of Acxiom Corporation. Acxiom Data Network is a service mark of Acxiom Corporation. |
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