Acxiom Data Network Revolutionizes On-line Data Technology; Quantum Improvement in Accessing and Delivering Data Will Change Way Businesses Operate.NEW YORK--(BUSINESS WIRE)--Feb. 24, 1998--Businesses large and small will soon be able to quickly access the accurate marketing database information they need, when they need it, where they need it, with the Acxiom Data Network(SM), a revolutionary on-line data access and delivery system introduced today by Acxiom Corporation (Nasdaq:ACXM). Acxiom Data Network brings the resources of the recognized leader in marketing information to customers' fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. in a real-time, on-demand environment, utilizing the same database software subscribers use on a daily basis. Additionally, the Acxiom Data Network will allow subscribers to link their customer lists to Acxiom's InfoBase(TM) data, supplying additional customer information to facilitate much more powerful and virtually instantaneous analysis. "We believe the Acxiom Data Network will fundamentally change the way that businesses operate," stated Charles D. Morgan, Acxiom's Company Leader. "It is a quantum improvement in accessing and delivering data." The Acxiom Data Network will provide an unprecedented supply of accurate data in a real-time environment to allow marketing professionals to make informed decisions quickly--helping them acquire new customers, enhance relationships with existing customers and strategize more quickly and decisively than their competitors. "The Acxiom Data Network will help companies do business by allowing them to make business decisions on the fly, as they need to, in response to competitive challenges when and as they arise," observed Ken Jacobs Ken Jacobs [1] (born May 25 1933) is an American experimental filmmaker and director of Tom, Tom, The Piper's Son (1969, USA). He coined the term paracinema , Vice President of Data Server Marketing for Oracle Corporation. "That's something that just hasn't been available before. Without having to wait 24-hours or a week, you can get the answers to the questions you have, to make the business decisions you need to make today." Acxiom Data Network will offer high quality information and make it available to subscribers when they need it, where they need it, faster than any other company. Acxiom's InfoBase consumer and business data products have one of the highest reputations for quality in the industry. Acxiom uses multiple data sources to identify all of the physical addresses in the U.S., and in most cases can tie multiple and previously occupied locations to current consumers and businesses. This lets Acxiom Data Network subscribers link data from their databases to Acxiom's data, even if the subscribers' data is out of date. More accurate data guarantees reduced marketing expenses and increased profitability. "The bottom line for Acxiom customers is that they will be able to take action based on the best available information, at the point of decision. It will also mean good news for consumers by reducing unwanted or incorrect mail," noted Mark Theilken, Acxiom Data Network's Group Leader. "The bottom line for Acxiom is that we will be able to offer new products to existing markets. And, will be able to deliver our traditional products, as well as new products, to mid-sized and small businesses affordably." Acxiom Data Network extends customers' data management capabilities by matching consumers and businesses from subscribers' databases to consumers and businesses in Acxiom's databases. Acxiom provides software that complies to the most widely used open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced . This software will be installed on subscribers' computers and will communicate to software on Acxiom's servers over the Internet or a private network. The matching process and software will join to give the Acxiom Data Network information linking capability that no other company is currently providing. It is anticipated that future releases of the Acxiom Data Network will offer customers the ability to integrate data directly into interactive web pages, call centers, point-of-sale applications and sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. software. Also, coming soon is technology that will automatically alert Acxiom Data Network subscribers to changes in their customers' data, thereby assuring ongoing accuracy. Acxiom Data Network subscribers will be under strict contractual obligations concerning the use of the data. This contract will obligate obligate /ob·li·gate/ (ob´li-gat) pertaining to or characterized by the ability to survive only in a particular environment or to assume only a particular role, as an obligate anaerobe. subscribers to conform to Verb 1. conform to - satisfy a condition or restriction; "Does this paper meet the requirements for the degree?" fit, meet coordinate - be co-ordinated; "These activities coordinate well" all laws, all accepted industry standards and specific restrictions that Acxiom places on the use of the data. Acxiom also will employ strict physical security measures Noun 1. security measures - measures taken as a precaution against theft or espionage or sabotage etc.; "military security has been stepped up since the recent uprising" security to ensure against unauthorized access. Acxiom Corporation provides a wide spectrum of data products, data integration services, and mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new services, as well as data warehousing See data warehouse. data warehousing - data warehouse and decision support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services to major firms in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and the United Kingdom. Founded in 1969, Acxiom is headquartered in Conway, Arkansas Conway is the largest city and county seat of Faulkner CountyGR6, Arkansas. A 2005 special census indicated the population had risen to 52,430 [2]. It is part of the Little Rock-North Little Rock-AR Metropolitan Statistical Area. , with operations throughout the United States and the United Kingdom. Acxiom's World Wide Web address is (URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. ) www.acxiom.com or email: info@acxiom.com. Acxiom is a registered trademark and Acxiom Data Network is a service mark of Acxiom Corporation. CONTACTS: Acxiom Corp., Conway Marice Gardner, 501/336-1264 mgardn@acxiom.com Pete Hoelscher, 501/336-1346 phoels@acxiom.com Robert Bloom, 501/336-1321 (analyst contact) bbloom@acxiom.com |
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