Acxiom Customer Data Integration Technology And Data Products to Enhance Siebel eBusiness 2000.

Business Editors

LITTLE ROCK, Ark.--(BUSINESS WIRE)--April 18, 2000

Acxiom(R) Corporation (Nasdaq:ACXM), a leader in managing and enhancing customer relationships, today announced its support for Siebel eBusiness 2000, the most comprehensive family of eBusiness applications software available today.

As a Siebel Premier Content Partner, Acxiom's AbiliTec(SM) customer data integration technology will enable an organization to "link" legacy customer data stores with contact information captured in real time from Siebel eBusiness 2000. AbiliTec makes this possible, regardless of the customer interaction point, to create a single accurate view of the customer. Using AbiliTec to help appraise customer preferences and value, Siebel eBusiness 2000 users also can identify and fill-in blind spots within these customer views with Acxiom's InfoBase(TM) Enhancement information, including consumer demographics, lifestyle, property, or telephone data.

The combined offering enables organizations to perform powerful customer prospecting and business analyses, develop richer customer views, and effectively cross-sell and up-sell based on enhanced customer and prospect information.

"As the clear leader in delivering eBusiness applications software, Siebel Systems is a key partner for Acxiom. By combining the broad and powerful functionality of Siebel eBusiness 2000 with Acxiom's innovative Customer Data Integration technology and data products, organizations can unleash an incredibly compelling closed-loop solution for marketing, sales and service effectiveness," said Acxiom Company Leader Charles D. Morgan.

For example, by leveraging Acxiom's AbiliTec with Siebel Marketing, marketing managers can perform more precise segmentation and analyses of customers and prospects. Through Siebel Personalization, these managers can leverage these analyses to execute highly personalized campaigns to each target segment. These campaigns can be deployed immediately and simultaneously across multiple channels using the full functionality of Siebel eBusiness 2000, including Siebel eSales for selling over the internet, Siebel Call Center for selling over the telephone, Siebel Sales for selling through a field sales organization, and Siebel eChannel for selling through a dealer or distributor network. Finally, utilizing Siebel Call Center in conjunction with AbiliTec can enable more intelligent inbound call routing and handling, allowing organizations to effectively convert inbound customer service calls into additional sales opportunities.

"Through AbiliTec and InfoBase, Acxiom is defining a new market for Customer Data Integration by providing the technology and services to link customer information available within an organization to that available from external sources," said Bruce Cleveland, vice president of Alliances at Siebel. "Acxiom offers a very valuable set of complementary solutions to Siebel customers, particularly those focused on B2C markets."

About Acxiom Corporation

Acxiom Corporation is a global leader in real-time Customer Data Integration and Customer Relationship Management by offering innovative database marketing services, advanced technologies and premier data content. Acxiom enables businesses to develop and deepen customer relationships by achieving a single view of customers across the enterprise. Founded in 1969, Acxiom Corporation is based in Little Rock, Ark., with operations throughout the United States, and in the United Kingdom, France, Spain and Australia. Acxiom revenues were $918 million in the 12 months ended December 31, 1999. For more information, please visit www.acxiom.com.

About Siebel Systems

Siebel Systems, Inc. (Nasdaq:SEBL) is the world's leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness applications software enabling multi-channel sales, marketing and customer service systems to be deployed over the Web, the call center, field sales and service, and reseller channels. Siebel Systems' sales and service facilities are located in more than 28 countries. For more information, please visit Siebel's Web site at www.Siebel.com.

The discussion in this release regarding Acxiom Corporation contains forward-looking statements that involve risks and uncertainties, including risks detailed from time to time in the company's SEC reports. Actual results may differ materially. Acxiom undertakes no obligation to publicly release any revision to any forward-looking statement to reflect any future events or circumstances.

Acxiom is a registered trademark of Acxiom RTC, Inc. InfoBase is a trademark, and AbiliTec and the Acxiom Data Network are service marks of the Acxiom Corporation. All other trademarks mentioned herein are the property of their respective owners.