Acxiom Creates Customer Marketing Solutions for Key Players in Hospitality and Travel Industries.Business Editors & Technology Writers LITTLE ROCK, Ark.--(BUSINESS WIRE)--June 11, 2002 Acxiom(R) Corporation (Nasdaq:ACXM) announced today that it had established customer and information management solutions for several leaders in the hospitality and travel industries, including The Broadmoor in Colorado, MGM MIRAGE MGM Mirage (NYSE: MGM) is a Las Vegas, Nevada-based business engaged in the development, ownership and operation of hotels and casinos throughout the world. The company began operations on May 31, 2000 after the completion of a merger of MGM Grand Inc. and Mirage Resorts, Inc. in Nevada, Travelocity.com in Texas, and JetBlue Airways For the Jet Blue database used in Exchange Server and Active Directory, see Extensible Storage Engine. JetBlue Airways is a major American low-cost airline owned by JetBlue Airways Corporation (NASDAQ: JBLU). Corporation in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . "For several years the hotel industry has recognized the power and potential in database marketing," said Steve Bartolin, President and Chief Executive Officer of The Broadmoor. "Results have been mixed, largely because database providers to the hotel industry did not have the resources to realize that potential. Acxiom's entry into the travel and hospitality industry opens the door to a giant powerhouse A fourth-generation language from Cognos that was introduced in the late 1970s for midrange computers. It supports both character-oriented, terminal-based applications as well as Windows clients. Applications developed under PowerHouse can be imported into Cognos' Axiant client/server environment. of benefits in database marketing." Acxiom is a well-known global provider of customer and information management solutions to many of the world's leading companies in the banking, insurance, retail, telecommunications, media, technology, automotive and consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and industries. Now Acxiom has expanded into the hospitality industry by providing solutions for a number of leading companies, including The Broadmoor, which is a Mobil Five-Star, AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. Five-Diamond resort; MGM MIRAGE, one of the world's leading gaming and hotel companies; Travelocity.com, the most popular travel site on the Web; and JetBlue Airways Corporation, a low-fare, low-cost passenger airline providing quality customer service primarily on point-to-point routes. "At JetBlue, we care about our customers as individuals," said Tim Claydon, Vice President Sales and Distribution at JetBlue Airways. "Acxiom's technology allows us to interact with our customers one-on-one and to give them the quality service they deserve. We're pleased to be working with an industry leader like Acxiom." Acxiom solutions allow companies to have a complete picture of their relationships with their customers. This means companies will understand what products and services the customers prefer, which allows the companies to more accurately market to customers and prospective customers. Much of this customer information is already contained in a company's data stores, but many companies do not know how to integrate it and make the best use of it to offer value to their customers. Acxiom provides solutions by determining a company's need for data systems; integrating data from multiple sources; providing additional or enhancing data if necessary; offering analytics for validating a company's data integrity; and building ongoing data systems. Acxiom also helps companies understand and comply with privacy regulations. "We are very excited to be collaborating with some of the most well-respected companies in the travel and hospitality industries," said Charles D. Morgan, Acxiom Company Leader. "Acxiom is proud to help these industry leaders improve customer loyalty, boost customer retention, attract new customers and grow their businesses." About Acxiom Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ) technology, data, database services, IT outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. , consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and in the United Kingdom, France and Australia. For more information, visit www.acxiom.com. Acxiom is a registered trademark of Acxiom Corporation. |
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