Acxiom Corporation to Build Customer Data Integration Engine with Torrent's Orchestrate.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--Nov. 6, 2000 Orchestrate's Tremendous Speed to Provide Acxiom with Accelerated Marketing and Decision Support Services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services Acxiom Names Torrent a Technology Partner Torrent Systems Torrent Systems, originally named Applied Parallel Technologies, was a parallel computing software company founded in 1993 by Rob Utzschneider and Ed Zyszkowski. The company's major product was a parallel flow-based programming system called Orchestrate. , Inc (Torrent(R)) announced today that Acxiom(R) Corporation (Nasdaq:ACXM), the global leader in Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ), plans to utilize Torrent's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. Orchestrate as a technology component of Acxiom's Customer Data Integration delivery infrastructure. Orchestrate enables companies to create, deploy and manage scalable solutions for analyzing massive volumes of clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. and transaction data. Following integration, the resulting infrastructure will enable Acxiom to improve its CDI process, improving Acxiom's delivery performance. As a first step in the development of the CDI engine, Acxiom has started implementing Orchestrate-based applications for building database-marketing systems. As part of the implementation, Acxiom is developing a special, JAVA-based application interface for Orchestrate that will allow Acxiom associates to easily develop and configure the processes that Acxiom uses to deliver AbiliTec(TM) and database services. AbiliTec allows companies to link contact information captured from multiple touchpoints with legacy customer data stores or link to customer data stored in Acxiom's InfoBase, the world's largest collection of consumer, business and telephone data available in one source. As a result, companies are able to construct complete enterprise-wide views of their customers. "By allowing us to run our core data transformation routines in parallel, Orchestrate gives us an additional option in our service delivery model," said Frank Caserta, group leader at Acxiom. "With our CDI engine, we can respond to our customers' demands with tremendous speed and sophisticated analysis." The decision to incorporate Orchestrate into Acxiom's CDI engine is based upon Orchestrate's history of success with Acxiom. Orchestrate's high-speed parallel processing parallel processing, the concurrent or simultaneous execution of two or more parts of a single computer program, at speeds far exceeding those of a conventional computer. technology and seamless interface with Oracle has allowed Acxiom to more efficiently run intensive processing routines. Orchestrate's speed has generated significant gains in processing throughput, turnaround time (1) In batch processing, the time it takes to receive finished reports after submission of documents or files for processing. In an online environment, turnaround time is the same as response time. and performance for Acxiom. "As data volumes continue to explode and the time available for processing shrinks, many companies find themselves overwhelmed by marketing and analytic customer relationship management project demands," says Tom Ebling, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Torrent Systems, Inc. "But not Acxiom. By incorporating Orchestrate into its CDI engine, Acxiom can rise to meet any big-data challenge." About Acxiom Corp. Acxiom Corporation, the global leader in real-time, multi-channel Customer Data Integration, enables businesses to develop and deepen customer relationships by creating a single, accurate view of their customers across the enterprise. Acxiom achieves this by providing customer data integration software, database management services, and premier customer data content through its AbiliTec(TM), Solvitur(R) and InfoBase(R) products, while also offering a broad range of information technology outsourcing Information Technology Outsoucing or ITO is a company's outsourcing of computer or Internet related work, such as programming, to other companies. It is used in refence to Business Process Outsourcing or BPO, which is the outsourcing of the work that does not require so much services. Founded in 1969, Acxiom (Nasdaq: ACXM) is based in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and with operations in the United Kingdom, France, Spain and Australia. Acxiom revenues were $1.03 billion for the 12 months ended September 30, 2000. For more information, please visit www.acxiom.com. About Torrent Systems, Inc. Torrent Systems' Orchestrate makes it possible for Internet and brick-and-mortar enterprises to build, deploy, and manage applications that process and analyze massive volumes of transaction and clickstream data. Based on an innovative parallel processing technology, Orchestrate allows enterprises to solve business problems once considered impossible, and realize tens--even hundreds--of millions of dollars in return on investment by processing unprecedented volumes of data with unrestricted analytical complexity. Because of this, Orchestrate now provides the technology infrastructure that makes possible some of the most strategically valuable applications in the world. The discussion in this release regarding Acxiom Corporation contains forward-looking statements that involve risks and uncertainties, including risks detailed from time to time in the company's SEC reports. Actual results may differ materially. Acxiom undertakes no obligation to publicly release any revision to any forward-looking statement to reflect any future events or circumstances. Acxiom, InfoBase and Solvitur are registered trademarks of Acxiom RTC See real time clock. , Inc. AbiliTec is a trademark of Acxiom Corporation. |
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