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Acxiom Brings Enterprise-Wide Customer Management Solution to Financial Institutions.


CONWAY, Ark.--(BUSINESS WIRE)--Feb. 24, 1999--

Solvitur(SM) Customer Information Management System (CIMS CIMS Courant Institute of Mathematical Sciences (New York University)
CIMS Center for Integrated Manufacturing Studies (Rochester Institute of Technology)
CIMS Chemical Ionization Mass Spectrometry
 i8.0)

integrates capabilities from Acxiom, Compaq(R), Sedona

and Information Advantage

Acxiom(R) Corporation (Nasdaq: ACXM) today announced the expansion of its solution offering to financial institutions. Historically, Acxiom has provided data, data integration, database technology and marketing applications under the Solvitur(SM) brand as an integrated market management solution. Solvitur has offered expandable, open architecture and customizable tools to several industries.

Today Acxiom introduces Solvitur(SM) Customer Information Management System (CIMS i8.0) for Financial Institutions. CIMS provides financial institutions with a predefined suite of software, query data, database creation, profitability analysis and promotion management tools. Unlike other systems, CIMS helps financial institutions acquire, retain and maximize their most profitable customers through the distribution of detailed account, customer and household information enterprise-wide - directly to all customer contact points in the financial institution. CIMS will be available June 1, 1999.

CIMS is accessible to the client in-house through local LAN/WAN LAN/WAN Local Area Network/Wide Area Network  technology, over Intranet, or via the Internet using browser-based technology. It is operated in-house as departmental or client server-based software. Because information is made available through out the organization, it allows users for the first time an ability to incorporate this information into everyday activities and increase the informed personal touch so important in financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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. Importantly, however, the CIMS solution does not interrupt nor require modification of current transaction processing systems, and new lines of business, or new acquisitions can be added quickly into the database.

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 Greg Bjorndahl, division marketing leader for financial services, "CIMS is a part of Acxiom's overall strategy to enhance our offering to the financial services industry. Acxiom customers can achieve more effective customer relationship management through the ability to access information from all applications within the institution - as well as external information something they have not been able to do before."

"All personnel can have access to information about the entire relationship at their fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States.  without expensive and time consuming conversion of basic processing systems. They can also incorporate valuable external indicators, and the amount of information accessible can be easily tailored to an individual without expensive software programming down to the workstation level."

To accomplish this, CIMS incorporates the use of Acxiom's proprietary key management system known as AcxiKey(SM) and defined user access to external information through the Acxiom Data Network(TM).

To support the expansive functionality of CIMS, Acxiom has selected Compaq(R) Computer Corporation as its hardware partner. Together the companies have identified tailored ProLiant(TM) server configurations to support the needs of various sized CIMS financial clients. Additionally, Compaq's CAREPAQ Service offerings will provide CIMS clients with on-site support for their ProLiant systems.

CIMS is able to provide clients with enterprise-wide reporting and information distribution through Information Advantage's front-end browser-based capability, known as MyEureka!. This browser enables non-technical users to point-and-click their way to relevant information in reports, documents, URLs and applications through a secure, organized and personalized intranet/extranet access.

"MyEureka! marks an important milestone for both Information Advantage and the business intelligence market", said Larry Ford, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Information Advantage. "The core part of our joint efforts with Acxiom is to improve the speed and quality of decision making and fundamentally change the way clients deliver and use information."

CIMS also incorporates Sedona Software's SpatialVision(TM). "When integrated with CIMS, SpatialVision enables the CIMS user to interpret data more easily by having the information automatically displayed graphically versus in text or data formats," said Bjorndahl.

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, President of Sedona stated, "By displaying visually-enhanced geographic information on maps, Acxiom's clients will be able to manage data better, provide visual decision support information, support planning and be able to easily distribute and view the information across the entire enterprise. CIMS fits extremely well with our vision and direction to develop and deploy web enabled business solutions that offer benefits to users throughout the enterprise."

"We positioned this package as a well-defined alternative to the highly customized solutions which Acxiom is noted for at the high end of the market. Our core business has and remains data collection and data delivery. With the announcement of CIMS i8.0 as part of our overall solution, known as Solvitur, we have expanded the breath of financial institutions to which our services apply", said Jim Womble, division leader for financial services.

About Acxiom Corporation

Acxiom provides a wide spectrum of data products, data integration services, mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new  services, modeling and analysis, and information technology outsourcing Information Technology Outsoucing or ITO is a company's outsourcing of computer or Internet related work, such as programming, to other companies. It is used in refence to Business Process Outsourcing or BPO, which is the outsourcing of the work that does not require so much  services, as well as data warehousing See data warehouse.

data warehousing - data warehouse
 and decision support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services  to major U.S. and international firms. Acxiom is a member of the Direct Marketing Association (DMA (1) (Digital Media Adapter) See digital media hub.

(2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases.
), Internet Alliance (Internet Alliance, Washington, DC, www.internetalliance.org) A membership association dedicated to promoting the Internet as the global marketplace for the 21st century. Its goal is to provide a consistent message to state and federal government that enables the Internet to benefit the  (formerly the Interactive Services Association-ISA), the Individual Reference Services Group (IRSG IRSG - Internet Research Steering Group ), and the Online Privacy Alliance (OPA OPA: see Office of Price Administration. ). Acxiom supports the Fair Information Practices standards of these organizations. Founded in 1969, Acxiom is headquartered in Conway, Arkansas, with operations throughout the United States and in the United Kingdom , France and Spain. For more information e-mail to info@acxiom.com or call, toll free, 1-800-646-8495.

For more information, e-mail to info@acxiom.com or call, toll free, 1-800-646-8495, or visit our web-site at www.acxiom.com. To reach our Solvitur CIMS Sales Office call (612) 854-7017.

----------

Acxiom is a registered trademark of Acxiom RTC See real time clock. , Inc., and Solvitur a trademark of Acxiom Corporation. DecisionSuite, DecisionSuite Server, DecisionSuite Eureka!, MyEureka!, Eureka!Server, Eureka! Workbench, and WebOLAP are trademarks or registered trademarks of Information Advantage, Inc. Sedona, Sedona GeoServices, Sedona SpatialVision and Scangraphics are trademarks or registered trademarks of Scangraphics, Inc. ProLiant is a registered trademark of Compaq Computer Corporation (company) Compaq Computer Corporation - The largest US manufacturer and vendor of IBM PC compatible personal computers and servers. Compaq was started in 1982 by three ex-Texas Instruments employees.

Quarterly sales $2499M, profits $210M (Aug 1994).

http://compaq.com/.
. Other products are trademarks or registered trademarks of their respective holders and should be treated as such.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 24, 1999
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