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Acxiom Announces Third-Quarter Results; Highlights Include Strong International Results, Strong Cash Flow and New Business.


LITTLE ROCK, Ark. -- Acxiom Acxiom is a customer and data information management company, offering a range of products and services including information technology outsourcing.

It has been described as "one of the biggest companies you've never heard of.
(R) Corporation (Nasdaq: ACXM) today announced financial results for the third quarter of fiscal 2005 ended December December: see month.  31, 2004. Financial results for the quarter include revenue of $312.4 million, income from operations of $39.4 million, diluted earnings per share diluted earnings per share

An earnings measure calculated by dividing net income less preferred stock dividends for a period by the average number of shares of common stock that would be outstanding if all convertible securities were converted into shares of
 of $.24, operating cash flow Operating cash flow

Earnings before depreciation minus taxes. Measures the cash generated from operations, not counting capital spending or working capital requirements.
 of $82.8 million and free cash flow of $58.5 million. Acxiom will hold a conference call at 4:30 p.m. CST CST
abbr.
1. Central Standard Time

2. convulsive shock treatment


CST Central Standard Time

Noun 1.
 today to discuss this information further. Interested parties are invited to listen to the call, which will be broadcast via the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 at www.acxiom.com.

"Our third quarter results keep us on track to achieve the fiscal-year targets we've we've  

Contraction of we have.

we've have
 communicated in our Financial Road Map," Company Leader Charles Charles, archduke of Austria
Charles, 1771–1847, archduke of Austria; brother of Holy Roman Emperor Francis II. Despite his epilepsy, he was the ablest Austrian commander in the French Revolutionary and Napoleonic wars; however, he was handicapped by
 D. Morgan Morgan, American family of financiers and philanthropists.

Junius Spencer Morgan, 1813–90, b. West Springfield, Mass., prospered at investment banking.
 said. "There were several highlights in the quarter, including a much-improved 10.6 percent operating margin Operating Margin

A ratio used to measure a company's pricing strategy and operating efficiency.

Calculated by:
 in our international business, several significant new contracts won and existing contracts renewed re·new  
v. re·newed, re·new·ing, re·news

v.tr.
1. To make new or as if new again; restore: renewed the antique chair.

2.
 and another strong cash flow performance."

Highlights of Acxiom's third-quarter performance include:

--Revenue of $312.4 million, up 22 percent from $255.2 million in the third quarter a year ago. Acquisitions contributed 15 percentage points of this 22 percentage-point growth in revenue.

--Income from operations of $39.4 million, an increase of 6 percent compared to $37.3 million in the third quarter last year.

--Pre-tax earnings of $34.6 million, an increase of 7 percent compared to $32.2 million in the third quarter a year ago.

--Diluted earnings per share of $.24, up 9 percent from $.22 the year before.

--Operating cash flow of $82.8 million and free cash flow of $58.5 million. The free cash flow of $58.5 million is a non-GAAP financial measure, and a reconciliation to the comparable GAAP GAAP

See: Generally Accepted Accounting Principles


GAAP

See generally accepted accounting principles (GAAP).
 measure, operating cash flow, is attached to this press release.

--New contracts that are expected to deliver $36 million in annual revenue and renewals that total $45 million in annual revenue.

--Committed new deals in the pipeline that are expected to generate $84 million in annual revenue.

--The acquisition of ChinaLOOP, a pioneering business intelligence, customer relationship management and data management company based in Shanghai Shanghai (shăng`hī`, shäng`hī`), city (1994 est. pop. 12,980,000), in, but independent of, Jiangsu prov., E China, on the Huangpu (Whangpoo) River where it flows into the Chang (Yangtze) estuary. , China.

In early January January: see month. , Acxiom also acquired SmartDM, a full-service full-ser·vice
adj.
Associated with or offering complete service: full-service gasoline pumps; full-service banks. 
 direct marketing firm based in Nashville Nashville, city (1990 pop. 487,969), state capital, coextensive with Davidson co., central Tenn., on the Cumberland River, in a fertile farm area; inc. as a city 1806, merged with Davidson co. 1963. , Tenn., that offers comprehensive direct marketing services and information management for mid-sized companies.

Morgan noted that "Acxiom recently completed contracts with TransUnion TransUnion (full name Trans Union LLC) is a consumer credit reporting agency, considered one of the "big three" agencies in the United States. Like its main competitors, Experian and Equifax, it now markets its credit reports directly to consumers, in addition to its core , Providian Providian Financial Corporation was one of the leading credit card issuers in the United States. It was headquartered in San Francisco, California, Providian had more than 10 million card holders and was ranked as the ninth largest credit card issuer.  Financial Corporation, GE Capital Corporation, Lands' End
For other uses, see Land's End (disambiguation)
Lands' End is a clothing retailer based in Dodgeville, Wisconsin, that specializes in casual clothing, luggage, and home furnishings.
, ALLTEL ALLTEL Corporation (NYSE: AT) is an American telecommunications company with headquarters in Little Rock, Arkansas. Alltel provides wireless services to residential and business customers in 35 states. , Sak's Incorporated, The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services.

Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box
, Inc., and Bernard Ber·nard , Claude 1813-1878.

French physiologist noted for his study of the digestive and nervous systems.
 C. Harris Harris, Scotland: see Lewis and Harris.  Publishing Co., Inc. We've also had some success with our Accenture (Accenture, Chicago, IL, www.accenture.com) The world's largest management and technology consulting firm, which was spun off of Arthur Andersen & Co. in 1989 as a separate entity known as Andersen Consulting.  partnership. Recently we've added three new clients related to this partnership - two in telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  and one government agency. And at TransUnion we have implemented the first grid-based solution housed at a client site."

"We again had a very encouraging quarter in new business won and renewals completed," Morgan continued. "They represent several substantial deals with important new and existing clients. Business activity in our pipeline remains strong, and we are confident our new-business outlook is good."

Outlook

For the fiscal year ended March 31, 2005 and thereafter, the Company's expectations are communicated in the attached Financial Road Map, which includes a chart summarizing the Company's one-year adj. 1. completing its life cycle within a year.

Adj. 1. one-year - completing its life cycle within a year; "a border of annual flowering plants"
annual

phytology, botany - the branch of biology that studies plants
 and long-term goals Long-term goals

Financial goals expected to be accomplished in five years or longer.
 as well as an explanation of the assumptions and definitions that accompany To go along with; to go with or to attend as a companion or associate.

A motor vehicle statute may require beginning drivers or drivers under a certain age to be accompanied by a licensed adult driver whenever operating an automobile.
 these goals.

The Financial Road Map has been updated based on current expectations for fiscal years 2005 and 2006, and the long-term goals have been updated to reflect the expectation for fiscal year 2009. For the fiscal year ending March 31, 2006, the Company estimates that U.S. revenue will grow 7 percent to 11 percent, the U.S. operating margins will be 12.5 percent to 13.5 percent, international revenue will grow 7 percent to 11 percent and international margin will be 8 percent to 11 percent.

The financial projections stated today are based on the Company's current expectations and the assumptions and limitations set forth in the Financial Road Map. These projections are forward-looking for·ward-look·ing
adj.
Concerned with or making provision for the future: forward-looking educators; a forward-looking corporate plan.

Adj. 1.
, and actual results may differ materially. These projections do not include the potential impact of any mergers, acquisitions, divestitures or other business combinations that may be completed in the future and do not include the impact of the expensing of employee stock options. Expensing of employee stock options will be required beginning July July: see month.  1, 2005, and the Company is currently evaluating the new accounting standard to determine the potential impact on the Company's financial statements.

About Acxiom Corporation

Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ) technology, data, database services, IT outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. , consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas Little Rock, Arkansas

required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557]

See : Bigotry
, with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Europe Europe (yr`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). , Australia Australia (ôstrāl`yə), smallest continent, between the Indian and Pacific oceans. With the island state of Tasmania to the south, the continent makes up the Commonwealth of Australia, a federal parliamentary state (2005 est. pop. , China and Japan.

For more information, visit www.acxiom.com.

This release (including references to the Financial Road Map) and the scheduled conference call include a discussion of non-GAAP financial measures. Whenever the Company reports non-GAAP financial measures, there is a reconciliation to the comparable GAAP measure attached to the press release.

This release and today's conference call contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that are subject to certain risks and uncertainties that could cause actual results to differ materially. Such statements may include but are not necessarily limited to the following: that the projected revenue, operating margin, return on assets Return on assets (ROA)

Indicator of profitability. Determined by dividing net income for the past 12 months by total average assets. Result is shown as a percentage. ROA can be decomposed into return on sales (net income/sales) multiplied by asset utilization (sales/assets).
 and return on invested capital, operating cash flow and free cash flow, borrowings and dividends referred to in the Financial Road Map will be within the estimated ranges; that the company is on track for a successful year and is currently operating in line with the Financial Road Map; that the business pipeline and our current cost structure will allow us to continue to meet or exceed revenue, cash flow and other projections; that new contracts and contract renewals will generate the indicated amounts of revenue; that we have committed new deals in the pipeline that are expected to deliver the indicated amounts; that we are well positioned for success and improving margins going forward; that future results will be within the indicated ranges; that new products and services will produce the expected results.

The following are important factors, among others, that could cause actual results to differ materially from these forward-looking statements: The possibility that certain contracts may not be closed, or may not be closed within the anticipated time frames; the possibility that certain contracts may not generate the anticipated revenue or profitability; the possibility that negative changes in economic or other conditions might lead to a reduction in demand for our products and services; the possibility that the recovery from the previous three years' economic slowdown For articles with similar titles, see Slow Down (disambiguation).
A slowdown is an industrial action in which employees perform their duties but seek to reduce productivity or efficiency in their performance of these duties.
 may take longer than expected or that economic conditions in general will not be as expected; the possibility that significant customers may experience extreme, severe economic difficulty; the possibility that the fair value of certain of our assets may not be equal to the carrying value Carrying Value

Also know as "book value," it is a company's total assets minus intangible assets and liabilities, such as debt.

Notes:
This is different than market value, as it can be higher or lower depending on the circumstances.
 of those assets now or in future time periods; the possibility that sales cycles may lengthen length·en  
tr. & intr.v. length·ened, length·en·ing, length·ens
To make or become longer.



lengthen·er n.
; the possibility that we may not be able to attract and retain qualified technical and leadership associates, or that we may lose key associates to other organizations; the possibility that we won't won't  

Contraction of will not.


won't will not
won't will
 be able to properly motivate our sales force or other associates; the possibility that we won't be able to achieve cost reductions and avoid unanticipated costs; the possibility that we won't be able to continue to receive credit upon satisfactory terms and conditions; the possibility that competent Possessing the necessary reasoning abilities or legal qualifications; qualified; capable; sufficient.

A court is competent if it has been given jurisdiction, by statute or constitution, to hear particular types of lawsuits.
, competitive products, technologies or services will be introduced into the marketplace by other companies; the possibility that we may be subjected to pricing pressure due to market conditions and/or and/or  
conj.
Used to indicate that either or both of the items connected by it are involved.

Usage Note: And/or is widely used in legal and business writing.
 competitive products and services; the possibility that there will be changes in consumer or business information industries and markets; the possibility that changes in accounting pronouncements (including the proposed accounting pronouncement changes which will require expensing of stock option grants and other equity compensation awards) may occur and may impact these projections; the possibility that we won't be able to protect proprietary information and technology or to obtain necessary licenses on commercially reasonable terms; the possibility that we may encounter difficulties when entering new markets or industries; the possibility that there will be changes in the legislative, accounting, regulatory reg·u·late  
tr.v. reg·u·lat·ed, reg·u·lat·ing, reg·u·lates
1. To control or direct according to rule, principle, or law.

2.
 and consumer environments affecting our business, including but not limited to litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
, legislation, regulations and customs relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 our ability to collect, manage, aggregate and use data; the possibility that data suppliers might withdraw data from us, leading to our inability to provide certain products and services; the possibility that we may enter into short-term Short-term

Any investments with a maturity of one year or less.


short-term

1. Of or relating to a gain or loss on the value of an asset that has been held less than a specified period of time.
 contracts which would affect the predictability of our revenues; the possibility that the amount of ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode. , volume-based and project work will not be as expected; the possibility that we may experience a loss of data center capacity or interruption INTERRUPTION. The effect of some act or circumstance which stops the course of a prescription or act of limitation's.
     2. Interruption of the use of a thing is natural or civil.
 of telecommunication telecommunication

Communication between parties at a distance from one another. Modern telecommunication systems—capable of transmitting telephone, fax, data, radio, or television signals—can transmit large volumes of information over long distances.
 links or power sources; the possibility that we may experience failures or breaches of our network and data security systems, leading to potential adverse publicity, negative customer reaction, or liability to third parties; the possibility that postal Postal can refer to:
  • Mail, the postal service
  • The Postal Service, a band
  • the U.S. slang phrase "going postal", meaning a killing spree
  • Going Postal, a Discworld novel by Terry Pratchett
  • Postal
 rates may increase, thereby leading to reduced volumes of business; the possibility that our clients may cancel (character) Cancel - (CAN, Control-X) ASCII character 24.  or modify their agreements with us; the possibility that we will not successfully complete customer contract requirements on time or meet the service levels specified spec·i·fy  
tr.v. spec·i·fied, spec·i·fy·ing, spec·i·fies
1. To state explicitly or in detail: specified the amount needed.

2. To include in a specification.

3.
 in the contracts, which may result in contract penalties or lost revenue; the possibility that we experience processing errors which result in credits to customers, re-performance of services or payment of damages to customers; the possibility that the services of the United States Postal Service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval , their global counterparts and other delivery systems may be disrupted dis·rupt  
tr.v. dis·rupt·ed, dis·rupt·ing, dis·rupts
1. To throw into confusion or disorder: Protesters disrupted the candidate's speech.

2.
; the possibility that the integration of our recently acquired businesses may not be as successful as planned; and the possibility that we may be affected by other competitive factors.

With respect to the Financial Road Map exhibit, all of the above factors apply, along with the following which were assumptions made in creating the Financial Road Map: that the U.S. and global economies will continue to improve at a moderate pace; that global growth will continue to be strong and that globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
 trends will continue to grow at an increasing pace; that Acxiom's computer and communications related expenses will continue to fall as a percentage of revenue; that the Customer Information Infrastructure (CII CII Confederation of Indian Industry
CII Chartered Insurance Institute (UK)
CII Construction Industry Institute (University of Texas)
CII Council of Institutional Investors
) grid-based environment Acxiom has begun to implement will continue to be implemented successfully over the next 3-4 years and that the new CII infrastructure will continue to provide increasing operational efficiencies; that the recent acquisitions of Claritas Europe and Consodata Europe will be successfully integrated and that significant efficiencies will be realized from this integration; relating to operating cash flow and free cash flow, that sufficient operating and capital lease arrangements will continue to be available to the Company to provide for the financing of most of its computer equipment and that software suppliers will continue to provide financing arrangements for most of the software purchases; relating to revolving credit Revolving Credit

A line of credit where the customer pays a commitment fee and is then allowed to use the funds when they are needed. It is usually used for operating purposes, fluctuating each month depending on the customers current cash flow needs.
 line balance, that free cash flow will meet expectations and that the Company will continue to use free cash flow to pay down bank debt, buy back stock and fund dividends; relating to annual dividends, that the Board of Directors will continue to approve quarterly dividends and will vote to increase dividends over time; relating to diluted di·lute  
tr.v. di·lut·ed, di·lut·ing, di·lutes
1. To make thinner or less concentrated by adding a liquid such as water.

2. To lessen the force, strength, purity, or brilliance of, especially by admixture.
 shares, that the Company will meet its cash flow expectations and that potential dilution potential dilution

The decrease in the proportional equity position of a share of stock that will occur eventually if additional authorized shares are actually issued.
 created through the issuance of stock options and warrants will be mitigated mit·i·gate  
v. mit·i·gat·ed, mit·i·gat·ing, mit·i·gates

v.tr.
To moderate (a quality or condition) in force or intensity; alleviate. See Synonyms at relieve.

v.intr.
To become milder.
 by continued stock repurchases Stock repurchase

A firm's repurchase of outstanding shares of its common stock.
 in accordance Accordance is Bible Study Software for Macintosh developed by OakTree Software, Inc.[]

As well as a standalone program, it is the base software packaged by Zondervan in their Bible Study suites for Macintosh.
 with the Company's stock repurchase program.

With respect to the provision of products or services outside our primary base of operations Noun 1. base of operations - installation from which a military force initiates operations; "the attack wiped out our forward bases"
base

air base, air station - a base for military aircraft

army base - a large base of operations for an army
 in the U.S., all of the above factors apply, along with the difficulty of doing business in numerous sovereign SOVEREIGN. A chief ruler with supreme power; one possessing sovereignty. (q.v.) It is also applied to a king or other magistrate with limited powers.
     2. In the United States the sovereignty resides in the body of the people. Vide Rutherf. Inst. 282.
 jurisdictions due to differences in culture, laws and regulations. Other factors are detailed from time to time in our periodic reports and registration statements filed with the United States Securities and Exchange Commission. We believe that we have the product and technology offerings, facilities, associates and competitive and financial resources for continued business success, but future revenues, costs, margins and profits are all influenced by a number of factors, including those discussed above, all of which are inherently difficult to forecast. We undertake no obligation to update the information contained in this press release, including the Financial Road Map or any other forward-looking statement.

Acxiom is a registered trademark of Acxiom Corporation.
ACXIOM CORPORATION AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF OPERATIONS
                              (Unaudited)
           (Dollars in thousands, except earnings per share)


                                           For the Three Months Ended
                                                 December 31,
                                           --------------------------
                                               2004          2003
                                            ------------------------

Revenue:
    Services                                   225,811     196,407
    Data                                        86,594      58,800
                                             ----------   ---------
     Total revenue                             312,405     255,207

Operating costs and expenses:
    Cost of revenue
     Services                                  174,960     157,058
     Data                                       52,199      36,714
                                             ----------   ---------
     Total cost of revenue                     227,159     193,772

    Selling, general and administrative         46,461      27,100
    Gains, losses and nonrecurring items, net     (640)     (3,000)
                                             ----------   ---------

        Total operating costs and expenses     272,980     217,872
                                             ----------   ---------

    Income from operations                      39,425      37,335
                                             ----------   ---------

   Other income (expense):
     Interest expense                           (5,076)     (4,702)
     Other, net                                    210        (456)
                                             ----------   ---------

   Total other income (expense)                 (4,866)     (5,158)
                                             ----------   ---------

   Earnings before income taxes                 34,559      32,177

   Income taxes                                 11,079      12,233
                                             ----------   ---------

   Net earnings                                 23,480      19,944
                                             ==========   =========

Earnings per share:

    Basic                                         0.27        0.23
                                             ==========   =========

    Diluted                                       0.24        0.22
                                             ==========   =========


                  ACXIOM CORPORATION AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF OPERATIONS
                              (Unaudited)
           (Dollars in thousands, except earnings per share)


                                           For the Nine Months Ended
                                                  December 31,
                                           -------------------------
                                                2004        2003
                                             ----------------------

Revenue:
    Services                                   653,730     579,019
    Data                                       246,778     153,966
                                             ----------   ---------
     Total revenue                             900,508     732,985

Operating costs and expenses:
    Cost of revenue
     Services                                  507,459     470,242
     Data                                      153,786     107,907
                                             ----------   ---------
     Total cost of revenue                     661,245     578,149

    Selling, general and administrative        141,010      87,559
    Gains, losses and nonrecurring items, net     (984)     (4,008)
                                             ----------   ---------

        Total operating costs and expenses     801,271     661,700
                                             ----------   ---------

    Income from operations                      99,237      71,285
                                             ----------   ---------

   Other income (expense):
     Interest expense                          (14,889)    (14,356)
     Other, net                                    824         430
                                             ----------   ---------

   Total other income (expense)                (14,065)    (13,926)
                                             ----------   ---------

   Earnings before income taxes                 85,172      57,359

   Income taxes                                 30,312      14,935
                                             ----------   ---------

   Net earnings                                 54,860      42,424
                                             ==========   =========

Earnings per share:

    Basic                                         0.64        0.50
                                             ==========   =========

    Diluted                                       0.58        0.47
                                             ==========   =========
ACXIOM CORPORATION AND SUBSIDIARIES
                   CALCULATION OF EARNINGS PER SHARE
                              (Unaudited)
               (In thousands, except earnings per share)



                                           For the Three Months Ended
                                                  December 31,
                                           --------------------------
                                               2004         2003
                                             ---------    ---------

Basic earnings per share:

    Numerator - net earnings                   23,480       19,944

    Denominator - weighted-average shares
     outstanding                               86,468       84,926
                                             ---------    ---------

        Basic earnings per share                 0.27         0.23
                                             =========    =========

Diluted earnings per share:

    Numerator:

        Net earnings                           23,480       19,944

        Interest expense on convertible bonds
         (net of tax benefit)                   1,017        1,026
                                             ---------    ---------

                                               24,497       20,970
                                             ---------    ---------

    Denominator:

        Weighted-average shares outstanding    86,468       84,926

        Dilutive effect of common stock
         options and warrants                   4,191        2,082

        Dilutive effect of convertible debt     9,589        9,589
                                             ---------    ---------

                                              100,248       96,597
                                             ---------    ---------

            Diluted earnings per share           0.24         0.22
                                             =========    =========



                  ACXIOM CORPORATION AND SUBSIDIARIES
                   CALCULATION OF EARNINGS PER SHARE
                              (Unaudited)
               (In thousands, except earnings per share)


                                           For the Nine Months Ended
                                                 December 31,
                                           -------------------------
                                                2004         2003
                                             ---------    ---------

Basic earnings per share:

    Numerator - net earnings                   54,860       42,424

    Denominator - weighted-average shares
     outstanding                               86,187       85,535
                                             ---------    ---------

        Basic earnings per share                 0.64         0.50
                                             =========    =========

Diluted earnings per share:

    Numerator:

        Net earnings                           54,860       42,424

        Interest expense on convertible bonds
         (net of tax benefit)                   3,051        3,076
                                             ---------    ---------

                                               57,911       45,500
                                             ---------    ---------

    Denominator:

        Weighted-average shares outstanding    86,187       85,535

        Dilutive effect of common stock
         options and warrants                   3,870        1,874

        Dilutive effect of convertible debt     9,589        9,589
                                             ---------    ---------

                                               99,646       96,998
                                             ---------    ---------

            Diluted earnings per share           0.58         0.47
                                             =========    =========
ACXIOM CORPORATION AND SUBSIDIARIES
                          REVENUES BY SEGMENT
                              (Unaudited)
                        (Dollars in thousands)

                                           For the Three Months Ended
                                                   December 31,
                                           --------------------------
                                                2004         2003
                                             ----------------------

US Services & Data                            182,606      176,151
International Services & Data                  58,507       15,547
IT Management                                  75,268       66,323
Intercompany eliminations                      (3,976)      (2,814)
                                             ---------    ---------

Total Revenue                                 312,405      255,207
                                             =========    =========



                                            For the Nine Months Ended
                                                   December 31,
                                            -------------------------
                                                2004         2003
                                             ----------------------

US Services & Data                            544,927      507,292
International Services & Data                 159,842       44,167
IT Management                                 208,610      189,235
Intercompany eliminations                     (12,871)      (7,709)
                                             ---------    ---------

Total Revenue                                 900,508      732,985
                                             =========    =========
ACXIOM CORPORATION AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED BALANCE SHEETS
                              (Unaudited)
                        (Dollars in thousands)

                                             December 31,   March 31,
                                                2004          2004
                                             -----------  -----------
                   Assets
                   ------
Current assets:
  Cash and cash equivalents                  $   21,894   $   14,355
  Trade accounts receivable, net                232,815      212,387
  Deferred income taxes                          14,316       14,032
  Refundable income taxes                         1,444        2,280
  Other current assets                           44,939       43,272
                                             -----------  -----------
     Total current assets                       315,408      286,326
                                             -----------  -----------
Property and equipment                          552,359      521,064
  Less - accumulated depreciation and
   amortization                                 243,530      253,976
                                             -----------  -----------
Property and equipment, net                     308,829      267,088
                                             -----------  -----------
Software, net of accumulated amortization        58,010       64,553
Goodwill                                        339,986      282,971
Purchased software licenses, net of
 accumulated amortization                       154,192      157,217
Unbilled and notes receivable, excluding
 current portions                                18,864       13,030
Deferred costs, net                              89,311       88,096
Data acquisition costs                           48,681       36,557
Other assets, net                                13,012       19,946
                                             -----------  -----------
                                             $1,346,293   $1,215,784
                                             ===========  ===========

    Liabilities and Stockholders' Equity
    ------------------------------------
Current liabilities:
  Current installments of long-term
   obligations                                   84,808       73,245
  Trade accounts payable                         48,116       41,527
  Accrued merger, integration and impairment
   costs                                              -        2,881
  Accrued payroll and related expenses           25,948       23,979
  Other accrued expenses                         78,723       63,411
  Deferred revenue                               94,084       91,060
                                             -----------  -----------
    Total current liabilities                   331,679      296,103
                                             -----------  -----------
Long-term obligations:
  Long-term debt and capital leases, net of
   current installments                         251,391      239,327
  Software and data licenses, net of current
   installments                                  40,848       54,130
                                             -----------  -----------
    Total long-term obligations                 292,239      293,457
                                             -----------  -----------

Deferred income taxes                            71,025       39,008

Commitments and contingencies

Stockholders' equity:
  Common stock                                    9,446        9,226
  Additional paid-in capital                    398,687      361,256
  Retained earnings                             352,988      308,487
  Accumulated other comprehensive loss           14,525        2,940
  Treasury stock, at cost                      (124,296)     (94,693)
                                             -----------  -----------
  Total stockholders' equity                    651,350      587,216
                                             -----------  -----------
                                             $1,346,293   $1,215,784
                                             ===========  ===========
ACXIOM CORPORATION AND SUBSIDIARIES
        RECONCILIATION OF FREE CASH FLOW TO OPERATING CASH FLOW
                              (Unaudited)
                        (Dollars in thousands)


                   Qtr ended Qtr ended  Qtr ended Qtr ended  Yr ended
                   6/30/2001 9/30/2001 12/31/2001 3/31/2002 3/31/2002

Net cash provided
 by operating
 activities          (39,280)   69,300     60,493    60,092   150,605

Proceeds received
 from disposition
 of assets               127         -          -        46       173
Capitalized
 software             (5,935)   (5,464)    (5,832)   (6,890)  (24,121)
Capital
 expenditures         (8,789)        -     (2,612)   (3,474)  (14,875)
Deferral of costs     (8,690)  (18,012)   (14,077)   (7,352)  (48,131)
Proceeds from sale
 and leaseback
 transaction               -     1,964      4,035         -     5,999
                   ---------------------------------------------------

Free cash flow       (62,567)   47,788     42,007    42,422    69,650
                   ===================================================

                   Qtr ended Qtr ended  Qtr ended Qtr ended  Yr ended
                   6/30/2002 9/30/2002 12/31/2002 3/31/2003 3/31/2003

Net cash provided
 by operating
 activities           60,243    53,446     76,992    63,112   253,793

Proceeds received
 from disposition
 of assets                45       155          -        93       293
Capitalized
 software             (8,652)   (8,958)    (8,726)   (8,237)  (34,573)
Capital
 expenditures         (1,916)   (3,000)    (5,893)   (2,403)  (13,212)
Deferral of costs     (3,240)   (4,108)    (3,796)   (3,883)  (15,027)
Proceeds from sale
 and leaseback
 transaction               -     7,729          -         -     7,729
                   ---------------------------------------------------

Free cash flow        46,480    45,264     58,577    48,682   199,003
                   ===================================================


                   Qtr ended Qtr ended  Qtr ended Qtr ended  Yr ended
                   6/30/2003 9/30/2003 12/31/2003 3/31/2004 3/31/2004

Net cash provided
 by operating
 activities           48,125    49,909     79,282    82,567   259,883

Proceeds received
 from disposition
 of assets               506       192         39     2,046     2,783
Capitalized
 software             (6,335)   (7,296)    (6,510)   (7,703)  (27,844)
Capital
 expenditures         (1,588)   (3,036)    (7,637)   (9,917)  (22,178)
Deferral of costs     (6,026)   (4,006)    (5,312)   (9,537)  (24,881)
                   ---------------------------------------------------

Free cash flow        34,682    35,763     59,862    57,456   187,763
                   ===================================================


                   Qtr ended Qtr ended  Qtr ended
                   6/30/2004 9/30/2004 12/31/2004

Net cash provided
 by operating
 activities           34,714    61,742     82,805

Capitalized
 software             (4,107)   (4,721)    (5,706)
Capital
 expenditures         (1,823)   (4,813)    (3,132)
Deferral of costs     (9,610)  (11,113)   (15,502)
                   -------------------------------

Free cash flow        19,174    41,095     58,465
                   ===============================
ACXIOM CORPORATION AND SUBSIDIARIES
            CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                              (Unaudited)
                        (Dollars in thousands)

                                                        For the
                                                   Three Months Ended
                                                      December 31,
                                                  -------------------
                                                    2004      2003
                                                  -------------------

Cash flows from operating activities:
  Net earnings                                      23,480    19,944
  Non-cash operating activities:
    Depreciation and amortization                   50,817    36,709
    Loss on disposal or impairment of assets, net      (50)        -
    Deferred income taxes                           11,385    23,418
    Changes in operating assets and liabilities:
      Accounts receivable                            3,403    (7,197)
      Other assets                                   5,915     3,168
      Accounts payable and other liabilities       (12,145)    3,270
      Merger, integration and impairment costs           -       (30)
                                                  --------- ---------
      Net cash provided by operating activities     82,805    79,282
                                                  --------- ---------
Cash flows from investing activities:
    Proceeds received  from the disposition of
     assets                                              -        39
    Capitalized software                            (5,706)   (6,510)
    Capital expenditures                            (3,132)   (7,637)
    Deferral of costs                              (15,502)   (5,312)
    Payments received from investments               1,795       159
    Net cash paid in acquisitions                   (6,847)        -
                                                  --------- ---------
      Net cash used by investing activities        (29,392)  (19,261)
                                                  --------- ---------
Cash flows from financing activities:
    Proceeds from debt                              31,663    18,516
    Payments of debt                               (82,175)  (67,592)
    Dividends paid                                  (3,464)        -
    Sale of common stock                            14,537     4,275
    Acquisition of treasury stock                   (2,840)   (1,350)
                                                  --------- ---------
      Net cash used by financing activities        (42,279)  (46,151)
                                                  --------- ---------
      Effect of exchange rate changes on cash          620       129
                                                  --------- ---------

      Net decrease in cash and cash equivalents     11,754    13,999
  Cash and cash equivalents at beginning of period  10,140     3,649
                                                  --------- ---------
  Cash and cash equivalents at end of period        21,894    17,648
                                                  ========= =========
  Supplemental cash flow information:
    Cash paid (received) during the period for:
      Interest                                       3,521     3,195
      Income taxes                                     583       570

    Noncash investing and financing activities:
      Issuance of warrants in acquisition            1,833         -
      Enterprise software licenses acquired under
       long-term obligation                          6,715     1,923
      Acquisition of property and equipment under
       capital lease and installment payment
       arrangements                                 27,289    28,861
      Construction of assets under construction
       loan                                          4,868     4,244
                                                  ========= =========
ACXIOM CORPORATION AND SUBSIDIARIES
            CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                              (Unaudited)
                        (Dollars in thousands)

                                                       For the
                                                   Nine Months Ended
                                                     December 31,
                                                 --------------------
                                                   2004       2003
                                                 --------------------

Cash flows from operating activities:
  Net earnings                                     54,860     42,424
  Non-cash operating activities:
    Depreciation and amortization                 139,916    107,745
    Loss on disposal or impairment of assets, net     (50)    (1,008)
    Deferred income taxes                          30,933     16,676
    Changes in operating assets and liabilities:
      Accounts receivable                         (22,746)    (2,387)
      Other assets                                 (2,531)    11,995
      Accounts payable and other liabilities      (18,430)     2,455
      Merger, integration and impairment costs     (2,691)      (584)
                                                 ---------  ---------
      Net cash provided by operating activities   179,261    177,316
                                                 ---------  ---------
Cash flows from investing activities:
    Proceeds received  from the disposition of
     operations                                         -      7,684
    Proceeds received  from the disposition of
     assets                                             -        737
    Capitalized software                          (14,534)   (20,141)
    Capital expenditures                           (9,768)   (12,261)
    Investments in joint ventures and other
     companies                                          -     (5,000)
    Deferral of costs                             (36,225)   (15,344)
    Payments received from investments              2,298      1,519
    Net cash paid in acquisitions                 (23,588)         -
                                                 ---------  ---------
      Net cash used by investing activities       (81,817)   (42,806)
                                                 ---------  ---------
Cash flows from financing activities:
    Proceeds from debt                            129,792    100,989
    Payments of debt                             (217,784)  (178,480)
    Dividends paid                                (10,359)         -
    Sale of common stock                           38,208     10,984
    Acquisition of treasury stock                 (30,208)   (56,047)
                                                 ---------  ---------
      Net cash used by financing activities       (90,351)  (122,554)
                                                 ---------  ---------
      Effect of exchange rate changes on cash         446        201
                                                 ---------  ---------

      Net decrease in cash and cash equivalents     7,539     12,157
  Cash and cash equivalents at beginning of
   period                                          14,355      5,491
                                                 ---------  ---------
  Cash and cash equivalents at end of period       21,894     17,648
                                                 ========= =========
  Supplemental cash flow information:
    Cash paid (received) during the period for:
      Interest                                     13,409     13,497
      Income taxes                                  1,080       (986)

    Noncash investing and financing activities:
      Issuance of warrants in acquisition           1,833          -
      Acquisition of land in exchange for debt          -      2,698
      Acquisition of data under long-term
       obligation                                       -     18,340
      Enterprise software licenses acquired under
       long-term obligation                        12,682     11,135
      Acquisition of property and equipment under
       capital lease and installment payment
       arrangements                                66,359     60,195
      Construction of assets under construction
       loan                                        17,979      6,854
                                                 ========= =========
ACXIOM CORPORATION

                         Financial Road Map(1)
                       -------------------------
                         (as of Dec 31, 2004)


                        Actual   Actual                      Long-Term
              Actual(2)   Q3      YTD     Target    Target     Goals
Years Ending   Fiscal   Fiscal   Fiscal   Fiscal    Fiscal     Fiscal
 March 31,      2004     2005     2005     2005      2006       2009
              -------- -------- -------- --------- --------- ---------


U.S. Revenue                                                 7% to 10%
 Growth          2.7%     5.9%     7.5%  7% to 9%  7% to 11%   (CAGR)

                                          $991 to  $1,075 to
U.S. Revenue    $926     $254     $741    $1,010    $1,110
               million  million  million  million   million         -

International                                                 10% to
 Revenue                                                        15%
 Growth          51.3%   276.3%   261.9%     -     7% to 11%   (CAGR)

                                          $215 to   $235 to
International   $85      $59      $160     $225      $245
 Revenue       million  million  million  million   million      -

U.S.
 Operating                                12% to   12.5% to   15% to
 Margin           9.8%    13.1%    12.2%   12.5%     13.5%      18%

International
 Operating                                                    15% to
 Margin           3.1%    10.6%     5.4% 5% to 7%  8% to 11%    18%

Return on                                 10% to    11% to    14% to
 Assets           8.2%  9.5%(3)  9.5%(3)    11%       13%       16%

Return on
 Invested                                 12% to    13% to    16% to
 Capital          9.4% 11.1%(3) 11.1%(3)    13%       15%       19%

                                         $240 to   $260 to   $270 to
Operating       $260     $83      $179     $260      $290      $300
 Cash Flow     million  million  million  million   million   million

                                         $160 to   $170 to   $170 to
Free Cash       $188     $58      $119     $180      $200      $200
 Flow          million  million  million  million   million   million

Revolving                                Less than Less than Less than
 Credit Line    $16      $0       $0       $150      $150      $200
 Balance       million  million  million  million   million   million

Dividends Per                                                $0.20 to
 Share        $0.04(4)   $0.04    $0.12     $0.16     $0.16    $0.24


 (1) Assumptions and definitions are defined on the following
     schedule:  "Financial Road Map assumptions and definitions"
 (2) The Fiscal 2004 results include $0.9 million expense recorded in
     gains, losses and nonrecurring items, net and $2.8 million
     related to a write-down of a third-party software package.
 (3) ROA and ROIC for Q3 & YTD of Fiscal 2005 are calculated on a
     trailing 4 quarters basis.  Results for the trailing 4 quarters
     ending Q3 of Fiscal 2005 include $4.3 million of restructuring
     charges, $3.7 million of asset impairment charges, partially
     offset by $1.4 million of recovery of previous charges on a
     bankrupt customer.
 (4) Acxiom declared its first quarterly dividend in the fourth
     quarter of Fiscal 2004.
ACXIOM CORPORATION

            Financial Road Map Assumptions and Definitions
            ----------------------------------------------

Assumptions
-----------

 1.  The effective tax rate is projected to be approximately 38% for
     future years.
 2.  Interest rates will remain at approximately the current levels.
 3.  The Company will utilize all of its tax loss carry forwards and
     begin to pay U.S. federal and state income taxes during FY07.
 4.  The Company will pay incentives under its bonus plan of
     approximately $15 million to $25 million for each of the years
     beginning in fiscal 2006 based on achievement of the Company's
     business plan.
 5.  The Company will maintain a relatively constant mix of business
     for each of its three business segments.
 6.  Foreign exchange rates will remain at approximately the current
     levels.
 7.  Stock repurchases will be in amounts that yield the highest
     shareholder return considering all other uses for the available
     cash.
 8.  Diluted outstanding shares will increase slightly to reflect the
     impact of in-the-money options as the stock price increases.
 9.  Long-term goals are based on the Company's current assessment of
     opportunities and are subject to change.  There are risks
     associated with obtaining these goals which are explained under
     forward looking statements in the press release accompanying this
     Financial Road Map.  Acxiom disclaims any obligation to update
     the information contained in this Financial Road Map.
10. The effect of expensing employee stock options, which will be
    required beginning July 1, 2005, is not included in the Financial
    Roadmap. The Company is currently evaluating the new accounting
    standard to determine the potential impact on the Company's
    financial statements.


Definitions
-----------

 1.  Revenue Growth is defined as the percentage growth compared to
     the previous corresponding fiscal year or comparable period.
 2.  Operating Margin is defined as the income from operations as a
     percentage of revenue.
 3.  Return on Assets (ROA) is defined as income from operations
     divided by average total assets for the trailing four quarters.
 4.  Return on Invested Capital (ROIC) is defined as income from
     operations adjusted for the implied interest expense included in
     operating leases divided by the trailing four quarters' average
     invested capital.  The implied interest adjustment for operating
     leases is calculated by multiplying the average quarterly
     balances of the present value of operating leases ((beginning
     balance + ending balance)/2)  x  an 8% implied interest rate on
     the leases. Average invested capital is defined as the trailing
     four-quarter average of the ending quarterly balances for total
     assets less cash, less non-interest bearing liabilities, plus the
     present value of operating leases.
 5.  Operating Cash Flow is as shown on the Company's cash flow
     statement.
 6.  Free Cash Flow is defined as cash flow from operating activities
     less cash flow from investing activities excluding net cash paid
     or received for acquisitions and divestitures, joint ventures and
     investments.
 7.  Revolving Credit Line Balance is defined as actual funds borrowed
     under the Company's revolving line of credit facility at the end
     of the period.
 8.  Dividends Per Share is defined as the sum of the dividends for
     that period.
ACXIOM CORPORATION

               Reconciliation of Non-GAAP Measurements
               ---------------------------------------
                        (Dollars in thousands)

                         --------------------------------------------
                           Actual         Actual          Actual
Years Ending March 31,   Fiscal 2004  Q2 Fiscal 2005  YTD Fiscal 2005
                         -----------  --------------  ---------------
Free Cash Flow
--------------

Net cash provided by
 operating activities         259,883         82,805          179,261

Proceeds received from
 disposition of assets          2,783              0                0
Capitalized software          (27,844)        (5,706)         (14,534)
Capital expenditures          (22,178)        (3,132)          (9,768)
Deferral of costs             (24,881)       (15,502)         (36,225)
                             ---------      ---------        ---------

Free cash flow                187,763         58,465          118,734
                             =========      =========        =========


                         --------------------------------------------
                                          Target
Years Ending March 31,                  Fiscal 2005
                         --------------------------------------------

Free Cash Flow
--------------

Net cash provided by
 operating activities                           240,000       260,000

Proceeds received from
 disposition of assets                                0             0
Capitalized software                            (20,000)      (20,000)
Capital expenditures                            (15,000)      (15,000)
Deferral of costs                               (45,000)      (45,000)
                                              ----------    ----------

Free cash flow                                  160,000  to   180,000
                                              ==========    ==========

                         --------------------------------------------
                                          Target
Years Ending March 31,                  Fiscal 2006
                         --------------------------------------------

Free Cash Flow
--------------

Net cash provided by
 operating activities                           260,000       290,000

Proceeds received from
 disposition of assets                                0             0
Capitalized software                            (20,000)      (20,000)
Capital expenditures                            (25,000)      (25,000)
Deferral of costs                               (45,000)      (45,000)
                                              ----------    ----------

Free cash flow                                  170,000  to   200,000
                                              ==========    ==========


                         --------------------------------------------
                                      Long-Term Goals
Years Ending March 31,                  Fiscal 2009
                         --------------------------------------------

Free Cash Flow
--------------

Net cash provided by
 operating activities                           270,000       300,000

Proceeds received from
 disposition of assets                                0             0
Capitalized software                            (20,000)      (20,000)
Capital expenditures                            (25,000)      (25,000)
Deferral of costs                               (55,000)      (55,000)
                                              ----------    ----------

Free cash flow                                  170,000  to   200,000
                                              ==========    ==========

 Free cash flow as defined by the Company may not be comparable to
 similarly titled measures reported by other companies.  Management of
 the Company has included free cash flow in this Financial Road Map
 because although free cash flow does not represent the amount of
 money available for the Company's discretionary spending since
 certain obligations of the Company must be funded out of free cash
 flow, management believes that it provides investors with a useful
 alternative measure of liquidity by allowing an assessment of the
 amount of cash available for general corporate and strategic
 purposes, including debt payments, after funding operating activities
 and capital expenditures, capitalized software expenses and deferred
 costs.  The above table reconciles free cash flow to cash provided by
 operating activities, the nearest comparable GAAP measure.

Actual                Actual
Return on Assets (ROA) and       Fiscal 2004         Q2 Fiscal 2005
Return on Invested Capital --------------------- ---------------------
 (ROIC)                       ROA        ROIC       ROA        ROIC
-------------------------- ---------- ---------- ---------- ----------
                                                      (5)        (5)
Numerator:
   Income from operations     93,284     93,284    121,237    121,237
   Add implied interest on
    operating leases (1)                 13,557                13,243
                           ---------- ---------- ---------- ----------
                              93,284    106,841    121,237    134,480
                           ---------- ---------- ---------- ----------

Denominator:
   Average total
    assets (2)             1,143,120  1,143,120  1,275,529  1,275,529
   Less average cash (3)                (10,129)              (14,401)
   Less average non-
    interest bearing
    current
    liabilities (4)                    (166,175)             (231,681)
   Plus average present
     value of operating
      leases (1)                        171,422               177,024
                           ---------- ---------- ---------- ----------

                           1,143,120  1,138,238  1,275,529  1,206,472
                           ---------- ---------- ---------- ----------

Return on invested
 capital                         8.2%       9.4%       9.5%      11.1%
                           ========== ========== ========== ==========



Return on Assets (ROA) and                             Actual
Return on Invested Capital                         YTD Fiscal 2005
 (ROIC)                                         ---------------------
--------------------------                         ROA       ROIC
                                                ---------- ----------
                                                    (5)        (5)
Numerator:
   Income from
    operations                                   121,237    121,237
   Add implied interest on
    operating leases (1)                                     13,243
                                               ---------- ----------
                                                 121,237    134,480
                                               ---------- ----------

Denominator:
   Average total
    assets (2)                                 1,275,529  1,275,529
   Less average cash (3)                                    (14,401)
   Less average
    non-interest
    bearing current
    liabilities (4)                                        (231,681)
   Plus average present
     value of operating
     leases (1)                                             177,024
                                               ---------- ----------

                                               1,275,529  1,206,472
                                               ---------- ----------

Return on invested
 capital                                             9.5%      11.1%
                                               ========== ==========


                       -----------------------------------------------
Return on Assets (ROA)                     Target
 and Return on                           Fiscal 2005
 Invested Capital      -----------------------------------------------
 (ROIC)                          ROA                     ROIC
---------------------- ----------------------- -----------------------

Numerator:
   Income from
    operations           125,000      142,000    125,000      142,000
   Add implied interest
    on operating leases
    (1)                                           15,000       15,000
                       ----------   ---------- ----------   ----------
                         125,000      142,000    140,000      157,000
                       ----------   ---------- ----------   ----------

Denominator:
   Average total
    assets (2)         1,280,000    1,300,000  1,280,000    1,300,000
   Less average cash
    (3)                                          (10,000)     (30,000)
   Less average non-
    interest bearing
    current
    liabilities (4)                             (230,000)    (240,000)
   Plus average
    present value
    of operating
    leases (1)                                   175,000      180,000
                       ----------   ---------- ----------   ----------

                       1,280,000    1,300,000  1,215,000    1,210,000
                       ----------   ---------- ----------   ----------

Return on invested
 capital                      10% to       11%        12% to       13%
                       ==========   ========== ==========   ==========


                       -----------------------------------------------
Return on Assets (ROA)                     Target
 and Return on                           Fiscal 2006
 Invested Capital      -----------------------------------------------
 (ROIC)                         ROA                     ROIC
-----------------      ----------------------- -----------------------

Numerator:
   Income from
    operations           150,000      175,000    150,000      175,000
   Add implied interest
    on operating leases
    (1)                                           15,500       15,500
                       ----------   ---------- ----------   ----------
                         150,000      175,000    165,500      190,500
                       ----------   ---------- ----------   ----------

Denominator:
   Average total
    assets (2)         1,350,000    1,400,000  1,350,000    1,400,000
   Less average
    cash (3)                                     (50,000)    (120,000)
   Less average
    non-interest
    bearing current
    liabilities (4)                             (240,000)    (250,000)
   Plus average
    present value
    of operating
    leases (1)                                   190,000      200,000
                       ----------   ---------- ----------   ----------

                       1,350,000    1,400,000  1,250,000    1,230,000
                       ----------   ---------- ----------   ----------

Return on invested
 capital                      11% to       13%        13% to       15%
                       ==========   ========== ==========   ==========


                       -----------------------------------------------
Return on Assets (ROA)                 Long-Term Goals
 and Return on                           Fiscal 2009
 Invested Capital      -----------------------------------------------
 (ROIC)                         ROA                     ROIC
-----------------      ----------------------- -----------------------

Numerator:
   Income from
    operations           230,000      310,000    230,000      310,000
   Add implied
    interest on
    operating leases
    (1)                                           20,000       20,000
                       ----------   ---------- ----------   ----------
                         230,000      310,000    250,000      330,000
                       ----------   ---------- ----------   ----------

Denominator:
   Average total
    assets (2)         1,700,000    1,900,000  1,700,000    1,900,000
   Less average
    cash (3)                                    (100,000)    (140,000)
   Less average
    non-interest
    bearing current
    liabilities (4)                             (240,000)    (250,000)
   Plus average
    present value
    of operating
     leases (1)                                  240,000      250,000
                       ----------   ---------- ----------   ----------

                       1,700,000    1,900,000  1,600,000    1,760,000
                       ----------   ---------- ----------   ----------

Return on invested
 capital                      14% to       16%        16% to       19%
                       ==========   ========== ==========   ==========



  Notes
  -----

1  Average present value of operating leases is the average for the
   trailing 4 quarter ends of the present value of future payments on
   operating leases, discounted at 8% which is the assumed implicit
   interest rate included in the leases.  The implied interest added
   to the numerator is the 8% assumed interest charge on the average
   quarterly balance ((beginning + Ending) / 2) of the present value
   of the leases.
2  Average total assets is the average of the GAAP amount for the
   trailing 4 quarter ends.
3  Average cash is the average of the GAAP amount for the trailing 4
   quarter ends.
4  Average non-interest bearing current liabilities is the average for
   the trailing 4 quarter ends of all current liabilities excluding
   the current portion of long-term debt.
5  ROA and ROIC for quarterly and YTD figures are calculated on a
   trailing 4 quarters basis and are therefore the same.

 Return on Invested Capital (ROIC) as defined by the Company, may not
 be comparable to similarly titled measures reported by other
 companies.  Management of the Company has included ROIC in this
 Financial Road Map because it measures the capital efficiency of our
 business.  ROIC does not consider whether the business is financed
 with debt or equity; rather ROIC calculates a return on all capital
 invested in the business.
 The above table reconciles ROIC to a ROA calculation using GAAP
 numbers.  The Company uses ROIC in a number of ways, including
 pricing analysis, capital expenditure evaluation, and merger and
 acquisition valuation.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Acxiom Initiates Quarterly Cash Dividend.
Acxiom Announces First-Quarter Results; Company ``on track for successful fiscal year,'' Morgan says.
Acxiom Announces Second-Quarter Results Significant Year-Over-Year Growth Achieved in Revenue, Earnings.
Acxiom Reports Fourth-Quarter, Fiscal-Year Results; Revenue Up 21%, EPS Grows 16% in Fiscal 2005.
Acxiom Announces First-Quarter Shortfall.
Acxiom(R) Announces First-Quarter Results; Results in Line with July 12 Announcement.

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