Acxiom Announces Solvitur, Market Management Solutions; Solvitur Enables Marketers to Get to Market Quicker, Minimize Risk, and Maximize Investment.CONWAY, Ark.--(BUSINESS WIRE)--Jan. 26, 1998--Acxiom(R) Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ACXM) today unveiled a comprehensive suite of market management and data warehousing See data warehouse. data warehousing - data warehouse solution components. Solvitur(SM) combines Acxiom's industry-leading data, data integration, open data warehouses, and market management applications into total solutions that help businesses identify, manage, and respond to their marketplace. Solvitur dramatically shortens the implementation cycle, providing quicker access and results. Capitalizing on Acxiom's proven data management models, specialized business data components and marketing expertise, Solvitur combines precise data integration, cleansing and enhancement with phased design and construction of the data warehouse and data marts A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. . It also utilizes an extraordinarily wide choice of market management tools. By building on proven industry data models, data management methods and a phased-development model, the Solvitur solution is up and running quicker, enabling marketers to stay focused on identifying, managing, and responding to their marketplace. Minimizing investment risk, the Solvitur framework fills the need for a flexible, open, end-to-end market management solution, allowing businesses to take a phased approach to utilizing and growing their solutions. Fully anticipating and recognizing all needs for the next five years is no longer a viable reality in today's environment. As needs grow, Solvitur extends with them. New tools and applications are easily blended into existing Solvitur solutions. Solvitur's open framework has been proven successful for Acxiom's customers in industries such as retail, high tech, and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. . Solvitur incorporates market management and analytical tools developed by Acxiom and its third-party partners to create a world-class suite of market management solutions. Investments are maximized by providing the most appropriate and best tools for optimized market management. These market management tools include best-in-class Campaign Management, OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. , statistical analysis, and data mining applications. Solvitur solutions are designed to match changing client/server architectures An environment in which the application processing is divided between client workstations and servers. It implies the use of desktop computers interacting with servers in a network in contrast to processing everything in a large centralized mainframe. See client/server. using a variety of ODBC-compliant database tools. "With decades of experience, including extensive data analysis and data modeling research, Acxiom is recognized as a leading provider of market management solutions for many of the world's largest corporations," says Paul Zaffaroni, Acxiom Services Division Leader. "By combining our data integration, management, and extraction expertise with business-specific data warehouse components delivered on established computing platforms See platform. and operating environments, Acxiom is uniquely positioned to enable businesses to realize the highest returns on their IT investments," Zaffaroni stated. Solvitur's unmatched combination of components and business intelligence tools enables marketers to better understand their markets and customers. With broader market knowledge, businesses can more successfully profile customers to reach new prospects and build lifetime relationships. Unlike other one-size-fits-all marketing solution designs, Solvitur allows techniques ranging from mass marketing, to target marketing, to one-to-one marketing. These techniques can easily be incorporated into existing business processes and are customizable for unique requirements and business needs. "Marketers are aggressively trying to improve their market positions by building strong relationships with their customers. To build these relationships, they need knowledge to develop products and services that precisely meet customer needs and buying habits. Market management solutions, including data warehousing, used to be a luxury reserved only for the largest businesses. With Solvitur, Acxiom delivers a total solution tailored specifically to the needs of any size business in any industry," states Jim Womble, Acxiom Alliances Division Leader. Solvitur's competitively priced array of market management solutions includes industry-specific solutions for businesses in the retail, insurance, finance, telecommunications, pharmaceutical and high technology markets. Acxiom Corporation provides a wide spectrum of data products, merge purge To merge two or more lists together and eliminate unwanted items. For example, a new name and address list can be added to an old list while deleting duplicate names or names that meet certain criteria. services, mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new services, as well as marketing data warehousing services, to major firms in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and United Kingdom. Founded in 1969, Acxiom is headquartered in Conway, Arkansas Conway is the largest city and county seat of Faulkner CountyGR6, Arkansas. A 2005 special census indicated the population had risen to 52,430 [2]. It is part of the Little Rock-North Little Rock-AR Metropolitan Statistical Area. , with operations throughout the United States and the United Kingdom. Acxiom's World Wide Web address is (URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. ) http://www.acxiom.com or E-mail: info@acxiom.com . -0- Note to Editors: Acxiom is a registered trademark and Solvitur is a service mark of Acxiom Corporation. CONTACT: Flora Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Sandy Flora, 512/990-8811 sflora@eden.com or Acxiom Corporation Marice Gardner, 501/336-1264 mgardn@acxiom.com |
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