Acxiom Announces Relationship With Juniper Bank To Support Marketing Initiatives, Enhance Analytics Platform.LITTLE ROCK, Ark. -- Acxiom(R) Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ACXM) announced today that Juniper Bank, a member of the Barclays Group, has selected Acxiom's business intelligence solutions and grid-enabled Customer Information Infrastructure (CII CII Confederation of Indian Industry CII Chartered Insurance Institute (UK) CII Construction Industry Institute (University of Texas) CII Council of Institutional Investors ) to strengthen its customer acquisition marketing processes and enhance Juniper's industry-leading customer analytics capabilities. Juniper is a leading full-service credit card issuer, providing co-branded credit cards and credit card services The software support for PC Cards. PC Card applications talk to Card Services. See PC Card. to leading U.S. companies, financial institutions and not-for-profit organizations. Under the terms of the multi-year contract, Acxiom's information management solutions will support Juniper's customer data integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ) processes to reduce processing time and increase speed-to-market for more effective target marketing. In addition, Juniper will leverage Acxiom' grid-enabled CII architecture to enhance Juniper's analytics capabilities and marketing support infrastructure to determine the business impact of marketing campaigns, promotions and customer preferences for Juniper's services and products. This will allow Juniper to better understand its prospects and customers "Juniper is pre-eminent in its industry in the field of analytics, and Acxiom is proud to play a role in Juniper's success by providing an efficient, high-performance business intelligence infrastructure to help sales and marketing professionals analyze customer data, target their marketing strategies, and make sound business decisions," said Acxiom Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Leader Jeff Stalnaker. "Acxiom's ability to transform information into actionable assets such as acquisitions data will help us build an even stronger foundation for growth," said Ron Robine, Juniper's Chief Credit Officer. "By providing Juniper with faster CDI processes and a wide range of marketing intelligence solutions, we believe Acxiom will help us achieve the kind of quick return on investment that is needed in today's fast-paced, competitive marketplace." About Juniper Juniper Financial Corporation, a member of the Barclays Group, is a leading full-service credit card issuer headquartered in Wilmington, Delaware Wilmington is the largest city in the state of Delaware and is located at the confluence of the Christina River and Brandywine Creek, near where the Christina flows into the Delaware River. . Juniper provides co-branded credit cards and credit card services to leading U.S. companies, financial institutions and not-for-profit organizations such as AirTran Airways AirTran Airways is a low-cost airline that is a Delaware corporation with headquarters in Orlando, Florida, USA and is a subsidiary of AirTran Holdings. AirTran operates over 750 daily flights throughout the eastern USA and the Midwest, including over 270 daily departures from , Carnival Cruise Lines This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , Frontier Airlines This article is about Frontier Airlines that was founded in 1994. For the company known as Frontier Airlines from 1950 to 1986, see Frontier Airlines (1950-1986). For the similarly named Frontier Flying Service see Frontier Flying Service. , Gulf Petroleum, Mazda, Midwest Airlines and Sinclair Oil. Barclays is an international financial services group involved in banking for more than 300 years. It operates in over 60 countries, with 76,200 employees and over 2,900 branches worldwide. For information about partnership opportunities with Juniper, please contact partners@juniper.com. Additional information about the company and its products and services can be found at www.juniper.com. "Juniper" is a trademark of Juniper Financial Corporation. About Acxiom Corporation Acxiom Corporation (NASDAQ: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States and Europe, and in Australia and China. For more information, visit www.acxiom.com. Acxiom is a registered trademark of Acxiom Corporation. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion