Acxiom Announces Intention to Offer Approximately $150 Million Convertible Subordinated Notes.

Business Editors & Technology Writers

LITTLE ROCK, Ark.--(BUSINESS WIRE)--Jan. 29, 2002

Acxiom(R) Corporation (NASDAQ:ACXM) announced today that it intends to offer, subject to market conditions, approximately $150 million of convertible subordinated notes due 2009 ($165 million if an option for an additional $15 million is exercised in full) to qualified institutional buyers under Rule 144A. The notes will be convertible into Acxiom common stock at the option of the holder at a price to be determined. The notes are redeemable at Acxiom's option beginning in 2005 and investors have a put option available in 2007.

The Company intends to use the net proceeds from the offering to repay existing indebtedness, including the redemption of its outstanding $115 million convertible subordinated notes due 2003 and the repayment of its $25.7 million senior notes due 2007. The purpose of the offering is to improve the company's capital structure by replacing near-term obligations with long-term obligations. The offering also allows the Company to replace higher cost debt with lower cost debt. Simultaneously with the offering, the Company intends to amend and restate its $265 million revolving credit facility to a $175 million credit facility and extend the maturity of the facility from December 2002 to January 2005.

The notes, and the common stock issuable upon conversion of the notes, have not been registered under the Securities Act of 1933, or any state securities laws, and may not be offered or sold in the United States except pursuant to an effective registration statement or an exemption from the registration requirements of the Securities Act of 1933 and applicable state securities laws.

This news release shall not constitute an offer to sell or a solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities law of any such state or jurisdiction.

This press release contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially. Such statements include statements relating to Acxiom's intention to sell the convertible notes and use the proceeds to reduce indebtedness. Among the factors that may cause actual results to differ from those expressed in, or implied by the statements include: risks associated with the continued availability and costs of financing; the ability to successfully market and sell the convertible notes and general economic conditions. Acxiom undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.