Acxiom Announces Dramatic New Expansions to the Acxiom InfoBase Product Line.

CONWAY, Ark.--(BUSINESS WIRE)--Oct. 1, 1997--

Acxiom Meets Strategic Milestones To Be The Leading Provider of

Comprehensive Consumer and Business Marketing Data in the U.S.

Acxiom(R) Corporation (Nasdaq: ACXM) today announced six major additions and enhancements to the Acxiom InfoBase(R) product line, the premier multi-sourced data enhancement product in the market.

These improvements include dramatically expanded coverage and elements for IBConsumer(R) Data Enhancement and IBTeleSource(R), as well as a greatly improved IBBusiness Data Enhancement product. Also announced were the new IBConsumer Prospects and Business Prospects products, along with the first IBBusiness TeleSource product.

Since 1987, Acxiom InfoBase has contained information on over 95% of U.S. households, and is the largest collection of information of its kind in the world. It is the only database that contains data from Acxiom and virtually all of the nation's acknowledged top data sources. InfoBase is recognized as one of the most sophisticated tools available to help achieve increased profits and better response rates from customer and prospect promotions. Acxiom InfoBase helps marketers define customers, target prospects, cross-sell, and enhance the value of list rental files.

In 1995, Acxiom adopted an aggressive "lead with data" strategy for selling its data products and marketing database and decision support services, according to Acxiom's Company Leader, Charles D. Morgan. "With this announcement we have met some pretty significant milestones. We intend to be the recognized data provider of business and consumer data for all marketing and other selected information-dependent applications in the U.S. and eventually, the world," said Morgan. "These enhancements will provide our customers with the data solutions they need to improve their business decisions and competitive posture."

Improvements to Acxiom InfoBase Enhancement Products:

IBConsumer InfoBase: A comprehensive database of information on over 95% of U.S. households, which provides socio-economic, lifestyle and demographic data. The database has expanded the number of data elements and coverage through strategic data acquisitions. These new element offerings include high-tech data, actual purchase data, and additional household demographics and real property data.

IBTeleSource (Consumer): Acxiom's flagship phone-append product has acquired additional coverage on telephone numbers and names to be the most comprehensive, accurate database of residential telephone numbers in the nation.

IBBusiness InfoBase: A new and improved database of information on over 14 million U.S. businesses and government agencies is designed to give business-to-business marketers the ability to enhance the power of their message and precisely target their best prospects and customers.

New Acxiom InfoBase Product Offerings:

IBTeleSource (Business): Acxiom's new phone-append product is the most comprehensive, accurate database of business telephone numbers in the nation. This new product offers access to over 14 million unique phone numbers within one business day.

IBConsumer InfoBase Prospects: This multi-sourced database of over 100 million households nationwide, contains a wealth of demographic and lifestyle criteria such as age, income, presence of children, homeowner data and numerous lifestyle and geographic selections to further define your list.

IBBusiness InfoBase Prospects: This multi-sourced universe of U.S. businesses is a comprehensive compilation effort resulting from Acxiom's monthly update and verification of data element information from numerous reliable sources. These sources include yellow page and business white page compilations, phone verification, annual reports, 10Ks, SEC information, federal, state, and municipal government data as well as business magazines, newsletters and newspapers.

"Our strategy essentially recognizes that we must continue to invest in building the most comprehensive, high-quality, high-coverage list and enhancement databases in the marketplace today," said Alex Dietz, Acxiom's Data Products Division Leader. "These new and enhanced products are another tangible result of our strong commitment and focus to provide leading edge lists and data to the industry."

Acxiom provides a wide spectrum of data products, data integration services, mailing list services, as well as data warehousing and decision support services to major firms in the United States and United Kingdom. Founded in 1969, Acxiom is headquartered in Conway, Arkansas, with operations throughout the United States and the United Kingdom. Acxiom's World Wide Web address is (URL) http://www.acxiom.com or E-mail to [e-mail] . Acxiom's toll free number is 1-800-922-9466. Acxiom is a registered trademark of Acxiom Corporation.

CONTACT: Acxiom Corporation

Marice Gardner, 501/336-1264

[e-mail]

or

Flora Public Relations

Sandy Flora, 512/990-8811

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