Acxiom Announces Commercial Availability of InfoBase TeleSource 4.0 with Exceptional ''Call Friendly'' Features.LITTLE ROCK, Ark.--(BUSINESS WIRE)--Oct. 7, 1999-- "Call Friendly" Flags Help Clients with Large Files Custom-Build Telemarketing Campaigns Acxiom(R) (Nasdaq: ACXM) today announced the availability of InfoBase(TM) TeleSource 4.0, a powerful product with "Call Friendly" flag features to help users customize telemarketing campaigns and reach their best customers and prospects at the right time - when they want to buy. A comprehensive, multi-sourced telephone data product, InfoBase TeleSource 4.0 provides clients with some of the most complete and current consumer telephone numbers available in the marketplace. It is ideal for clients with large files, such as those in the financial, telecommunications, retail, publishing, and direct marketing industries, as well as those who operate call centers. InfoBase TeleSource 4.0's "Call Friendly" flags, applied by using proprietary predictive data, aid telemarketing efforts by increasing the positive responses as a percentage of calls made. For instance, the Time Responsiveness flag allows clients to call their customers and prospects when they are most likely to accept the call, thus reducing the cost of making repeat calls. And, the Phone Order Buyer/Donator flag allows customers to target individuals who are most likely to purchase or donate over the phone. InfoBase TeleSource 4.0's national database covers more than 150 million consumer names, telephone numbers and addresses, and 12 million business listings. It also includes 35 million listings not available from any other source. To guarantee that clients receive the freshest data, 90 percent of InfoBase TeleSource 4.0's data is automatically verified and updated every 30 days. Designed to respect consumer privacy, it applies all six no-solicitation file flags at no charge, including Direct Marketing Association Telephone Preference Services and Mail Preference Services (TPS (1) (Transactions Per Second) The number of transactions processed within one second. TPS is a better rating for the performance of hardware and software than the common MHz and GHz rating of the computer. and MPS) as well as the Alaska, Florida, Georgia and Oregon Do Not Call files. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Janey Pettit, product manager for InfoBase TeleSource 4.0, "InfoBase TeleSource 4.0 uses data from four of the nation's most reliable telephone data sources, including RBOC (Regional Bell Operating Company) The Bell telephone companies that were spun off of AT&T by court order in 1984 (the Divestiture). Also known as the "Baby Bells," the initial seven RBOCs were Nynex, Bell Atlantic, BellSouth, Southwestern Bell, US West, and Local Exchange Carriers," Pettit said. "This data combined with Acxiom's own white page compilation, has produced a product that has more telephone numbers and addresses than any other available - coverage that is unmatched in the industry. Clients can use InfoBase TeleSource 4.0 to acquire new numbers for telemarketing, confirm existing telephone numbers, create direct mail campaigns targeting customers and prospects, and develop effective inbound call center solutions." About Acxiom Corporation Acxiom provides a wide spectrum of data products, data integration services, mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new services, modeling and analysis, and information technology outsourcing Information Technology Outsoucing or ITO is a company's outsourcing of computer or Internet related work, such as programming, to other companies. It is used in refence to Business Process Outsourcing or BPO, which is the outsourcing of the work that does not require so much services, as well as data warehousing See data warehouse. data warehousing - data warehouse and decision support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services to major U.S. and international firms. Acxiom is a member of the Direct Marketing Association, the Individual Reference Services Group, and the Online Privacy Alliance. Acxiom supports the Fair Information Practices standards of these organizations. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with operations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and in the United Kingdom, Australia, France, and Spain. For more information, contact http://www.acxiom.com, or inquire by e-mail at info@acxiom.com. The discussion in this release contains forward-looking statements that involve risks and uncertainties, including risks detailed from time to time in SEC reports. Actual results may differ materially. Acxiom is a registered trademark of Acxiom RTC See real time clock. , Inc. and InfoBase is a trademark of Acxiom Corporation. |
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