Acxiom Alliance with Optima Provides Real-Time Access To Customer Address Verification, Demographic Data; AbiliTec Software, InfoBase Data Add New Tools to ExSellence Suite.Business Editors/Technology Writers LITTLE ROCK, Ark.--(BUSINESS WIRE)--Sept. 25, 2000 Acxiom(R) Corporation (Nasdaq: ACXM), the global leader in Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ), announced today a strategic alliance with Optima Technologies to offer Acxiom's patented AbiliTec(TM) CDI software and InfoBase(R) data through Optima's ExSellence(TM) Suite of e-customer relationship management tools. AbiliTec is Acxiom's revolutionary CDI software that enables customer relationship management systems to more accurately and rapidly create a single, comprehensive view of the individual customer across the business enterprise. This single view of the customer is a boon Boon A general term that refers to a benefit or improvement for investors. This can include such things as increased dividends, a stock market rally and stock buybacks. Notes: to companies struggling to combine disparate information from multiple customer contact points like catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. sales, Web pages and traditional stores. Linked to Acxiom's comprehensive knowledge base of business and consumer names and addresses, AbiliTec quickly and easily handles large-scale databases of hundreds of millions of customer records, providing enhanced relationship management, greater accuracy in database marketing and continuous data enhancement. "Acxiom's unparalleled CDI software gives ExSellence users even more power and flexibility in understanding and satisfying their customers," said Pete Dios, Optima president and chief executive officer. "The addition of AbiliTec and InfoBase to our existing components gives our clients near-instantaneous access to cleaner, more complete data on prospects and customers. That translates into lower marketing costs and more sales." Optima provides ExSellence solution suites in building-block form, allowing each client to provide their users with just the functions and data each one needs to perform his or her job. This alliance with Acxiom will add two additional blocks to the ExSellence component library: one that provides the most thorough Customer Data Integration available; and another that uses external demographic data to "fill in the gaps" where internal data is unavailable. ExSellence is a cost-effective, easy-to-use system that supports sales, marketing and customer-service efforts across the enterprise. Sales reps use ExSellence to improve their performance; managers use the product to keep a close eye on customer-relationship activities; and the marketing department uses it to track leads, manage marketing campaigns and fulfill ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. literature requests, among other tasks. Already, ExSellence was offering blocks in Business Intelligence, Customer Care, eCommerce, Contact Management, Sales Management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a , Marketing and Expense Reporting. Each building block is easily customized, increasing its value to the client. "Our partnership allows Optima to offer real-time access to Acxiom's breakthrough AbiliTec software and our renowned InfoBase data for its E-CRM solutions," said Stephen Brighton, Acxiom's strategic alliances group leader. "In less than a second, the Acxiom products can allow ExSellence to identify and verify visitors while filling in the gaps of their customer data. In effect, ExSellence will be offering the most complete view of the customer available, creating a mutually fulfilling experience between clients and their visitors." Industry analysts agree that AbiliTec and ExSellence are a potent combination for Customer Data Integration. "The currency of the digital marketplace is intelligence, but it's hard to leverage the cumulative knowledge collected by disparate systems," says Aaron Zornes, executive vice president and director in META Group's application delivery strategies. "A real-time, panoramic pan·o·ram·a n. 1. An unbroken view of an entire surrounding area. 2. A comprehensive presentation; a survey: a panorama of American literature. 3. , single customer view is the Holy Grail Holy Grail: see Grail, Holy. A very desired object or outcome that borders on a sacred quest. There are several Holy Grails in the computer business. of CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. - everyone is searching for it." About Acxiom Corporation Acxiom Corporation, the global leader in real-time, multi-channel Customer Data Integration, enables businesses to develop and deepen deep·en tr. & intr.v. deep·ened, deep·en·ing, deep·ens To make or become deep or deeper. deepen Verb to make or become deeper or more intense Verb 1. customer relationships by creating a single, accurate view of their customers across the enterprise. Acxiom achieves this by providing customer data integration software, database management services, and premier customer content through its AbiliTec(TM), Solvitur(R) and InfoBase(R) products, while also offering a broad range of information technology outsourcing Information Technology Outsoucing or ITO is a company's outsourcing of computer or Internet related work, such as programming, to other companies. It is used in refence to Business Process Outsourcing or BPO, which is the outsourcing of the work that does not require so much services. Founded in 1969, Acxiom (Nasdaq: ACXM) is based in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and with operations in the United Kingdom, France, Spain and Australia. Acxiom revenues were $998.5 million for the 12 months ended June 30, 2000. For more information, please visit www.acxiom.com. About Optima Technologies Georgia-based Optima Technologies, Inc. (www.Optima-Tech.com), is a leading provider of CRM and business intelligence solutions that precisely address client needs. Optima provides business software solutions to a wide range of clients within and outside the USA. Through Optimation(TM), its advanced component-based framework, Optima develops highly configurable systems more quickly using fewer resources than with traditional technologies. Using Optimation, Optima has created ExSellence(TM), a feature-rich e-customer relationship management system, Opti-InSight(TM), a business intelligence and decision support system, and a number of industry-specific solutions in the manufacturing, professional staffing, healthcare, information technology and financial markets. Optima also provides extensive software development services to a growing number of Fortune 1000 companies. The discussion in this release regarding Acxiom Corporation contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including risks detailed from time to time in the company's SEC reports. Actual results may differ materially. Acxiom undertakes no obligation to publicly release any revision to any forward-looking statement to reflect any future events or circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or . Acxiom, InfoBase and Solvitur are registered trademarks of Acxiom, RTC See real time clock. , Inc. AbiliTec is a trademark of Acxiom Corporation. |
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