Acxiom Adds D.K. Shifflet & Associates Survey Data, Creating More Powerful Information Source for Travel Marketers.

Acxiom and DKSA to Link Data Sources for Modeling, Analysis and Reporting with the PERSONICX([R]) Segmentation System, Driving Key Insights into Consumer Travel Behavior.

LITTLE ROCK, Ark. -- Acxiom([R]) Corporation (NASDAQ: ACXM) today announced a new marketing solution that provides travel companies with detailed insights about the buying and travel behaviors of customers and prospects. Acxiom has added D.K. Shifflet & Associates' in-depth travel survey data for the first time to PersonicX, its household-level consumer segmentation suite. This new layer of consumer information enables marketers targeting the consumer travel industry to leverage Acxiom's strengths in segmentation, customer modeling,and consumer analysis to create more customer-centric marketing programs and greater sales results.

"Integrating this level of consumer preference and behavior information with PersonicX will allow travel marketers to efficiently target the most likely customers - one of the keys to successfully navigating an economy showing signs of recession," said Greg Hogue, Acxiom's Travel Industry Executive, who was recently elected to the Travel Industry Association board of directors.

Key benefits of the solution for travel marketers include the ability to:

* Use actual travel behavior to better identify and understand those customers providing the largest profit and holding the highest potential.

* Find and develop high value prospective customers that mirror their existing best customers.

* Leverage research to drive targeted prospect list selection.

* Generate detailed reports, analyze competitors' consumer markets and demonstrate strengths, weaknesses, opportunities and threats using PersonicX Classic clusters.

Travel marketers can leverage the combined PersonicX and DKSA data to increase the efficiency and effectiveness of their marketing initiatives for even greater return on investment. By understanding the PersonicX Classic clusters most likely to patronize certain hotel chains, engage in specific travel activities, fly airlines based on loyalty or cost, etc., marketers can now concentrate their efforts on better understanding and more effectively communicating with travelers - both customers and prospects. For further insights, this data will also be linked with Acxiom's InfoBase-X[TM], providing in-depth analysis and custom models available from Acxiom's Analytic Consultants. Armed with these two powerful data sources, marketers can allocate their marketing dollars more effectively, spending more where their target market is likely to be - crucial in today's economy.

"Our clients are intent on understanding the consumer markets, and their own customers and prospects, at deeper levels every day. They create a competitive edge by using PersonicX segmentation products to uncover insights into key consumer needs and desires that are actionable and effective," said Louis Rolleigh, PersonicX Product Leader, Acxiom Corporation. "Now that PersonicX is linked to the powerful DKSA travel data, our clients will have unprecedented access to in-depth travel-related insights within each PersonicX cluster, furthering that competitive advantage in the marketplace."

DKSA provides industry-leading market research on travel-related measurement for clients worldwide. With details that provide a complete view of travel behavior such as frequency, purpose, hotel stays, airlines, car rentals, expenditures and more, DKSA provides a premier database on traveler types and brands. Through continuous measurement techniques employed by DKSA, clients can be assured the most accurate and up-to-date view of lodging, transportation and destination activities throughout the United States.

"The combined data asset of Acxiom's PersonicX and our monthly proprietary travel research will provide marketers with detailed intelligence that can be acted on immediately, both strategically and tactically, for increased performance and market share gains," said Doug Shifflet, CEO, D.K. Shifflet & Associates. "We are committed to providing travel marketers with the most complete consumer-based travel information."

For more information on how to access custom modeling services, PersonicX VisionScape and PersonicX-encoded DKSA portraits, please contact [e-mail] or call 1.888.3ACXIOM.

About PersonicX Classic

PersonicX Classic is a life-stage based household level segmentation system that places each U.S. household into one of 70 segments and 21 lifestage groups based on specific consumer behavior and demographic characteristics. With the power of Acxiom's InfoBase-X as the underlying data source, PersonicX Classic accurately reflects the current state of the American consumer household and all of their different life stage consumer behaviors. PersonicX Classic helps marketers not only identify their most profitable customers, but also better understand their multi-dimensional aspects. PersonicX fits a wide range of business models, inclusive of those in the travel vertical.

About Acxiom Corporation

Acxiom Corporation (NASDAQ: ACXM; www.acxiom.com) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Canada. For more information, please visit www.acxiom.com.

About D.K. Shifflet & Associates

D.K. Shifflet & Associates Ltd. is the leading U.S. consumer travel research firm. Located in McLean, Va., DKSA has, for over 25 years, provided the industry's most complete and accurate consumer based travel data on U.S. residents and their travel worldwide. DKSA's DIRECTIONS([R]) Travel Intelligence System(SM) contacts over 50,000 U.S. households for detailed travel data each and every month with over 20 years of consumer travel history. The DKSA TRAVEL PERFORMANCE/Monitor(SM)captures visitor profiles, volumes, share, guest satisfaction and value ratings, by purpose, time frame and geography, and benchmarks brand performance for all major accommodations types, hotel chains, airlines, rental cars, cruise lines, credit card companies and destination countries, states and cities. These metrics have become the industry standard. For more information, please visit www.dksa.com.