Acxiom(R) and DII Combine Strengths To Help Catalog Marketers Improve Contact Stream.LITTLE ROCK, Ark. -- Acxiom(R) Corporation (Nasdaq:ACXM) and Decision Intelligence, Inc. today announced a new solution to help catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. marketers improve their contact stream to send the right catalog at the right frequency to the right customer. The new solution, called Acxiom's Contact Optimization Solution, combines Acxiom's data expertise and Acxiom Personicx(R) segmentation system with DII's analytic capabilities to develop the optimal promotional contact strategy for each customer. Using a customer-centric approach, this solution assigns each customer the contact stream that generates the maximum return on the advertising investment by setting the appropriate investment budget and choosing the best offers. "Our new Contact Optimization Solution is a real breakthrough for catalog marketers because it allows them to invest in the best marketing stream for each customer," said Tim Suther, Acxiom retail industry executive. "Now, for the first time, marketers can determine how different customer segments receive different promotional treatments and are empowered to dive deeper into understanding who should receive what and why." The solution is applicable to any outbound marketing campaign - direct mail, email, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. and any multi-channel combination. "This solution is a much more intelligent approach to motivating non-active customers by choosing the right offering, the right catalog, for them to receive," said Randy Erdahl, president of DII DII Dynamic Invocation Interface (CORBA client-side API) DII Defense Information Infrastructure DII Diablo 2 (role-playing game) DII Defence Information Infrastructure . "The unique application of the strengths of Acxiom and DII allows marketers to focus on new-to-file customers, one-time buyers, lapsed LEGACY, LAPSED. A legacy is said to be lapsed or extinguished, when the legatee dies before the testator, or before the condition upon which the legacy is given has been performed, or before the time at which it is directed to vest in interest has arrived. Bac. Ab. Legacy, E; Com. Dig. customers, and non-buyers. It provides a powerful knowledge of where and when to invest in promotions. With that knowledge, marketers can increase their ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). by reducing mailing redundancy, 'cannibalization' of customer campaigns and other costly factors." Acxiom's Contact Optimization Solution applies Acxiom's Personicx to the marketer's customer data to determine the most likely customers for a catalog campaign. DII applies its optimization system, OptiPro(TM), to choose the best marketing campaigns for each customer while invoking advertising budget constraints A Budget Constraint represents the combinations of goods and services that a consumer can purchase given current prices and his income. Consumer theory uses the concepts of a budget constraint and a preference ordering to analyze consumer choices. to control the amount invested in each customer, thereby ensuring an acceptable ROI. Representatives from Acxiom and DII will be available to explain the benefits of the new Contact Optimization Solution at the Acxiom booth during the ACCM ACCM Asynchronous Control Character Map ACCM AIDS Community Care Montreal (Montreal, Quebec, Canada) ACCM Annual Conference for Catalog & Multichannel Merchants ACCM Anesthesiology & Critical Care Medicine 2006 Conference, May 8-10, in Chicago. About DII Decision Intelligence, Inc. (DII) provides database marketing solutions consisting of analytical services and products to companies with customer databases who want to leverage that information to enhance the value of their businesses. About Acxiom Corporation Acxiom Corporation (NASDAQ: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Europe, and in Australia and China. For more information, visit www.acxiom.com. Acxiom and Personicx are registered trademarks of Acxiom Corporation. |
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