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Acxiom(R) Announces First-Quarter Results; Results in Line with July 12 Announcement.


LITTLE ROCK, Ark. -- Acxiom(R) Corporation (Nasdaq: ACXM) today announced financial results for the first quarter of fiscal 2006 ended June 30, 2005. Revenue of $310.3 million was in line with previous estimates of $310 million; diluted earnings per share of $.07 exceeded the Company's previous estimate of $.06. Operating cash flow was $61.5 million and free cash flow was $36.7 million. Acxiom will hold a conference call at 4:30 p.m. CDT today to discuss this information further. Interested parties are invited to listen to the call, which will be broadcast via the Internet at www.acxiom.com. The Company will reference presentation slides that will be available on the website prior to the call.

"We are making good, steady progress on the expense reductions we announced on July 12," Company Leader Charles D. Morgan said. "We expect to meet or exceed $14 million to $16 million in savings per quarter by the end of the fiscal year through the previously announced combination of job cuts and other targeted expense reductions. All together, this should position us for a solid FY06."

Highlights of Acxiom's first-quarter performance include:

--Revenue of $310.3 million, up 7 percent from $289.0 million in the first quarter a year ago. U.S. revenue grew 13 percent. Acquisitions contributed 5% of the U.S. revenue growth. International revenue was 16 percent below the same quarter a year ago.

--Diluted earnings per share of $.07, down 50 percent from $.14 the year before.

--Operating cash flow of $61.5 million and free cash flow of $36.7 million. The free cash flow of $36.7 million is a non-GAAP financial measure, and a reconciliation to the comparable GAAP measure, operating cash flow, is attached to this press release.

--The purchase of 8.3 million shares of common stock through the Company's buy-back program at a total cost of $156.6 million.

--New contracts that will deliver $15 million in annual revenue and renewals that total $39 million in annual revenue.

--Committed new deals in the pipeline that are expected to generate $74 million in annual revenue.

--Integration of recent acquisitions Digital Impact and SmartDM into a new Integrated Marketing Services Organization focused on digital marketing services.

Morgan reported that Acxiom completed contracts in the quarter with several clients, two of which were particularly notable based on Acxiom's strategic goals. One was the expansion of a large, U.S.-based financial services account into the European market, and the other was new deployment of a fully grid-enabled prospect database solution for new client Juniper Bank, leveraging Acxiom's new Customer Information Infrastructure technology.

Morgan also outlined three primary areas that significantly impacted Acxiom's performance compared with the first quarter of fiscal 2005: European operations down about $4 million in pretax earnings year-over-year; problems with a large client installation that cost the Company $6.7 million in profit; and lower profits in the real estate data business, resulting in a $2.2 million shortfall.

"When you take all three situations together, we're talking about a negative impact of about $.09 to diluted earnings per share in the quarter," Morgan added.

Outlook

The Company's expectations are communicated in the Financial Road Map, which includes a chart summarizing the one-year and long-term goals as well as an explanation of the assumptions and definitions that accompany these goals. The only change to the previously released financial projections in the Financial Road Map is in the area of international revenues. As announced July 12, the estimate for fiscal 2006 international revenue was reduced to a range of $170 million to $190 million - a reduction of 10-20 percent over fiscal 2005.

The financial projections stated today are based on the Company's current expectations. These projections are forward looking, and actual results may differ materially. These projections do not include the potential impact of any mergers, acquisitions, divestitures or other business combinations that may be completed in the future.

About Acxiom

Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China.

For more information, visit www.acxiom.com.

This release and today's conference call contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially. Such statements may include but are not necessarily limited to the following: that with the exception of a reduction in the projected International revenue and the impact of restructuring charges, the projected revenue, operating margin, return on assets and return on invested capital, operating cash flow and free cash flow, borrowings, dividends and other metrics referred to in the Financial Road Map published on May 11, 2005 will be within the estimated ranges; that the estimations of revenue, earnings, cash flow, growth rates, restructuring charges, expense reductions and job eliminations will be within the estimated ranges; that the business pipeline and our anticipated cost structure will allow us to continue to meet or exceed revenue, cash flow and other projections. The following are important factors, among others, that could cause actual results to differ materially from these forward-looking statements: The possibility that we may incur expenses related to unsolicited proposals or others to acquire the Company; certain contracts may not be closed, or may not be closed within the anticipated time frames; the possibility that certain contracts may not generate the anticipated revenue or profitability; the possibility that negative changes in economic or other conditions might lead to a reduction in demand for our products and services; the possibility of an economic slowdown or that economic conditions in general will not be as expected; the possibility that significant customers may experience extreme, severe economic difficulty; the possibility that the integration of acquired businesses may not be as successful as planned; the possibility that the fair value of certain of our assets may not be equal to the carrying value of those assets now or in future time periods; the possibility that sales cycles may lengthen; the possibility that we may not be able to attract and retain qualified technical and leadership associates, or that we may lose key associates to other organizations; the possibility that we won't be able to properly motivate our sales force or other associates; the possibility that we won't be able to achieve cost reductions and avoid unanticipated costs; the possibility that we won't be able to continue to receive credit upon satisfactory terms and conditions; the possibility that competent, competitive products, technologies or services will be introduced into the marketplace by other companies; the possibility that we may be subjected to pricing pressure due to market conditions and/or competitive products and services; the possibility that there will be changes in consumer or business information industries and markets; the possibility that changes in accounting pronouncements may occur and may impact these projections; the possibility that we won't be able to protect proprietary information and technology or to obtain necessary licenses on commercially reasonable terms; the possibility that we may encounter difficulties when entering new markets or industries; the possibility that there will be changes in the legislative, accounting, regulatory and consumer environments affecting our business, including but not limited to litigation, legislation, regulations and customs relating to our ability to collect, manage, aggregate and use data; the possibility that data suppliers might withdraw data from us, leading to our inability to provide certain products and services; the possibility that we may enter into short-term contracts which would affect the predictability of our revenues; the possibility that the amount of ad hoc, volume-based and project work will not be as expected; the possibility that we may experience a loss of data center capacity or interruption of telecommunication links or power sources; the possibility that we may experience failures or breaches of our network and data security systems, leading to potential adverse publicity, negative customer reaction, or liability to third parties; the possibility that postal rates may increase, thereby leading to reduced volumes of business; the possibility that our clients may cancel or modify their agreements with us; the possibility that we will not successfully complete customer contract requirements on time or meet the service levels specified in the contracts, which may result in contract penalties or lost revenue; the possibility that we experience processing errors which result in credits to customers, re-performance of services or payment of damages to customers; the possibility that the services of the United States Postal Service, their global counterparts and other delivery systems may be disrupted; and the possibility that we may be affected by other competitive factors.

With respect to the Financial Road Map, all of the above factors apply, along with the following which were assumptions made in creating the Financial Road Map: that the U.S. and global economies will continue to improve at a moderate pace; that global growth will continue to be strong and that globalization trends will continue to grow at an increasing pace; that Acxiom's computer and communications related expenses will continue to fall as a percentage of revenue; that the Customer Information Infrastructure (CII) grid-based environment Acxiom has begun to implement will continue to be implemented successfully over the next 3-4 years and that the new CII infrastructure will continue to provide increasing operational efficiencies; that the acquisitions of companies operating primarily outside of the United States will be successfully integrated and that significant efficiencies will be realized from this integration; relating to operating cash flow and free cash flow, that sufficient operating and capital lease arrangements will continue to be available to the Company to provide for the financing of most of its computer equipment and that software suppliers will continue to provide financing arrangements for most of the software purchases; relating to revolving credit line balance, that free cash flow will meet expectations and that the Company will continue to use free cash flow to pay down bank debt, buy back stock and fund dividends; relating to annual dividends, that the Board of Directors will continue to approve quarterly dividends and will vote to increase dividends over time; relating to diluted shares, that the Company will meet its cash flow expectations and that potential dilution created through the issuance of stock options and warrants will be mitigated by continued stock repurchases in accordance with the Company's stock repurchase program.

With respect to the provision of products or services outside our primary base of operations in the United States, all of the above factors apply, along with the difficulty of doing business in numerous sovereign jurisdictions due to differences in culture, laws and regulations.

Other factors are detailed from time to time in our periodic reports and registration statements filed with the United States Securities and Exchange Commission. We believe that we have the product and technology offerings, facilities, associates and competitive and financial resources for continued business success, but future revenues, costs, margins and profits are all influenced by a number of factors, including those discussed above, all of which are inherently difficult to forecast.

We undertake no obligation to update the information contained in this press release, including the Financial Road Map or any other forward-looking statement.

Acxiom is a registered trademark of Acxiom Corporation.
ACXIOM CORPORATION AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF OPERATIONS
                              (Unaudited)
           (Dollars in thousands, except earnings per share)

                                           For the Three Months Ended
                                                    June 30,
                                           ---------------------------
                                               2005          2004
                                           ---------------------------
Revenue:
   Services                                     238,499       207,847
   Data                                          71,772        81,147
                                           ------------- -------------
   Total revenue                                310,271       288,994

Operating costs and expenses:
   Cost of revenue
   Services                                     195,969       163,549
   Data                                          48,885        51,819
                                           ------------- -------------
   Total cost of revenue                        244,854       215,368

  Selling, general and administrative            52,080        48,529
  Gains, losses and nonrecurring items, net      (1,637)         (344)
                                           ------------- -------------

      Total operating costs and expenses        295,297       263,553
                                           ------------- -------------

Income from operations                           14,974        25,441
                                           ------------- -------------

Other income (expense):
   Interest expense                              (5,162)       (5,070)
   Other, net                                       891           409
                                           ------------- -------------

   Total other income (expense)                  (4,271)       (4,661)
                                           ------------- -------------

   Earnings before income taxes                  10,703        20,780

   Income taxes                                   4,064         7,896
                                           ------------- -------------

   Net earnings                                   6,639        12,884
                                           ============= =============

Earnings per share:

   Basic                                           0.07          0.15
                                           ============= =============

   Diluted                                         0.07          0.14
                                           ============= =============



                  ACXIOM CORPORATION AND SUBSIDIARIES
                   CALCULATION OF EARNINGS PER SHARE
                              (Unaudited)
               (In thousands, except earnings per share)


                                            For the Three Months Ended
                                                     June 30,
                                            --------------------------
                                                2005         2004
                                            ------------- ------------

Basic earnings per share:

    Numerator - net earnings                       6,639       12,884

    Denominator - weighted-average shares
     outstanding                                  91,044       86,084
                                            ------------- ------------

        Basic earnings per share                    0.07         0.15
                                            ============= ============

Diluted earnings per share:

    Numerator:

        Net earnings                               6,639       12,884

        Interest expense on convertible
         bonds (net of tax benefit)                    -        1,017
                                            ------------- ------------

                                                   6,639       13,901
                                            ------------- ------------

    Denominator:

        Weighted-average shares outstanding       91,044       86,084

        Dilutive effect of common stock
         options and warrants                      2,752        3,954

        Dilutive effect of convertible debt            -        9,589
                                            ------------- ------------

                                                  93,796       99,627
                                            ------------- ------------

            Diluted earnings per share              0.07         0.14
                                            ============= ============


                  ACXIOM CORPORATION AND SUBSIDIARIES
                          REVENUES BY SEGMENT
                              (Unaudited)
                        (Dollars in thousands)

                                           For the Three Months Ended
                                                    June 30,
                                           ---------------------------
                                               2005          2004
                                           ------------- -------------

US Services & Data                              265,434       235,552
International Services & Data                    44,837        53,442
                                           ------------- -------------

Total Revenue                                   310,271       288,994
                                           ============= =============



US Supplemental Information:
     Services & Data Excluding IT Mgmt          178,632       172,283
     IT Management Services                      86,802        63,269
                                           ------------- -------------
                                                265,434       235,552
                                           ============= =============

International Supplemental Information:
     Services & Data Excluding IT Mgmt           44,837        53,442
     IT Management Services                           -             -
                                           ------------- -------------
                                                 44,837        53,442
                                           ============= =============



                  ACXIOM CORPORATION AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED BALANCE SHEETS
                              (Unaudited)
                        (Dollars in thousands)

                                                June 30,    March 31,
                                                  2005        2005
                                               ----------- -----------
               Assets
             ----------
Current assets:
  Cash and cash equivalents                       $10,889      $4,185
  Trade accounts receivable, net                  236,333     250,653
  Deferred income taxes                            31,502      31,415
  Refundable income taxes                           1,165       1,345
  Other current assets                             48,658      46,034
                                               ----------- -----------

     Total current assets                         328,547     333,632
                                               ----------- -----------

Property and equipment                            625,650     581,918
  Less - accumulated depreciation and
   amortization                                   283,941     258,532
                                               ----------- -----------

Property and equipment, net                       341,709     323,386
                                               ----------- -----------

Software, net of accumulated amortization          65,988      57,135
Goodwill                                          446,327     354,182
Purchased software licenses, net of accumulated
 amortization                                     158,030     157,999
Unbilled and notes receivable, excluding
 current portions                                  21,395      20,410
Deferred costs, net                                93,299      88,851
Data acquisition costs                             44,840      48,915
Other assets, net                                  25,620      15,369
                                               ----------- -----------

                                               $1,525,755  $1,399,879
                                               =========== ===========

     Liabilities and Stockholders' Equity
   ----------------------------------------
Current liabilities:
  Current installments of long-term obligations    76,706      83,005
  Trade accounts payable                           63,624      63,295
  Accrued payroll and related expenses             23,635      27,435
  Other accrued expenses                           87,309      74,635
  Deferred revenue                                111,049     115,892
                                               ----------- -----------

    Total current liabilities                     362,323     364,262
                                               ----------- -----------

Long-term obligations:
  Long-term debt and capital leases, net of
   current installments                           374,162     104,210
  Software and data licenses, net of current
   installments                                    33,687      37,494
                                               ----------- -----------

    Total long-term obligations                   407,849     141,704
                                               ----------- -----------

Deferred income taxes                              82,716      79,079

Commitments and contingencies

Stockholders' equity:
  Common stock                                     10,535      10,440
  Additional paid-in capital                      609,122     588,156
  Retained earnings                               365,763     363,556
  Accumulated other comprehensive loss              3,989      12,616
  Treasury stock, at cost                        (316,542)   (159,934)
                                               ----------- -----------

  Total stockholders' equity                      672,867     814,834
                                               ----------- -----------

                                               $1,525,755  $1,399,879
                                               =========== ===========


                  ACXIOM CORPORATION AND SUBSIDIARIES
        RECONCILIATION OF FREE CASH FLOW TO OPERATING CASH FLOW
                              (Unaudited)
                        (Dollars in thousands)

                   Qtr ended Qtr ended  Qtr ended Qtr ended  Yr ended
                   6/30/2002 9/30/2002 12/31/2002 3/31/2003 3/31/2003

Net cash provided
 by operating
 activities           60,243    53,446     76,992    63,112   253,793

Proceeds received
 from disposition
 of assets                45       155          -        93       293
Capitalized
 software             (8,652)   (8,958)    (8,726)   (8,237)  (34,573)
Capital
 expenditures         (1,916)   (3,000)    (5,893)   (2,403)  (13,212)
Deferral of costs     (3,240)   (4,108)    (3,796)   (3,883)  (15,027)
Proceeds from sale
 and leaseback
 transaction               -     7,729          -         -     7,729
                   ---------------------------------------------------

Free cash flow        46,480    45,264     58,577    48,682   199,003
                   ===================================================

                   Qtr ended Qtr ended  Qtr ended Qtr ended  Yr ended
                   6/30/2003 9/30/2003 12/31/2003 3/31/2004 3/31/2004

Net cash provided
 by operating
 activities           48,125    49,909     79,282    82,567   259,883

Proceeds received
 from disposition
 of assets               506       192         39     2,046     2,783
Capitalized
 software             (6,335)   (7,296)    (6,510)   (7,703)  (27,844)
Capital
 expenditures         (1,588)   (3,036)    (7,637)   (9,917)  (22,178)
Deferral of costs     (6,026)   (4,006)    (5,312)   (9,537)  (24,881)
                   ---------------------------------------------------

Free cash flow        34,682    35,763     59,862    57,456   187,763
                   ===================================================

                   Qtr ended Qtr ended  Qtr ended Qtr ended  Yr ended
                   6/30/2004 9/30/2004 12/31/2004 3/31/2005 3/31/2005

Net cash provided
 by operating
 activities           34,714    61,742     82,805    67,753   247,014

Capitalized
 software             (4,107)   (4,721)    (5,706)   (5,760)  (20,294)
Capital
 expenditures         (1,823)   (4,813)    (3,132)   (4,562)  (14,330)
Deferral of costs     (9,610)  (11,113)   (15,502)  (17,203)  (53,428)
                   ---------------------------------------------------

Free cash flow        19,174    41,095     58,465    40,228   158,962
                   ===================================================

                   Qtr ended
                   6/30/2005

Net cash provided
 by operating
 activities           61,476

Capitalized
 software             (5,673)
Capital
 expenditures         (2,929)
Deferral of costs    (16,192)
                   ----------

Free cash flow        36,682
                   ==========



                  ACXIOM CORPORATION AND SUBSIDIARIES
            CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                              (Unaudited)
                        (Dollars in thousands)

                                           For the Three Months Ended
                                                    June 30,
                                          ----------------------------
                                              2005           2004
                                          ----------------------------

Cash flows from operating activities:
  Net earnings                                    6,639        12,884
  Non-cash operating activities:
    Depreciation and amortization                55,534        43,997
    Loss (gain) on disposal or impairment
     of assets, net                                  43             -
    Deferred income taxes                         3,635         8,849
    Non-cash stock compensation expense             298             -
    Changes in operating assets and
     liabilities:
      Accounts receivable                        17,297       (18,661)
      Other assets                              (17,945)       (1,012)
      Accounts payable and other
       liabilities                               (4,025)       (8,833)
      Merger, integration and impairment
       costs                                          -        (2,510)
                                          -------------- -------------
      Net cash provided by operating
       activities                                61,476        34,714
                                          -------------- -------------

Cash flows from investing activities:
    Capitalized software                         (5,673)       (4,107)
    Capital expenditures                         (2,929)       (1,823)
    Deferral of costs                           (16,192)       (9,610)
    Payments received from investments              721           284
    Net cash paid in acquisitions              (106,719)       (5,560)
                                          -------------- -------------
      Net cash used by investing
       activities                              (130,792)      (20,816)
                                          -------------- -------------

Cash flows from financing activities:
    Proceeds from debt                          281,706        38,926
    Payments of debt                            (54,130)      (60,560)
    Dividends paid                               (4,432)       (3,449)
    Sale of common stock                         13,527        19,317
    Acquisition of treasury stock              (160,354)      (10,971)
                                          -------------- -------------
      Net cash used by financing
       activities                                76,317       (16,737)
                                          -------------- -------------
      Effect of exchange rate changes on
       cash                                        (297)         (302)
                                          -------------- -------------


      Net decrease in cash and cash
       equivalents                                6,704        (3,141)
  Cash and cash equivalents at beginning
   of period                                      4,185        14,355
                                          -------------- -------------
  Cash and cash equivalents at end of
   period                                        10,889        11,214
                                          ============== =============

  Supplemental cash flow information:
    Cash paid (received) during the period
     for:
      Interest                                    4,397         3,334
      Income taxes                                  190           100
      Payments on capital leases and
       installment payment arrangements          19,929        13,259
      Payments on software and data
       license liabilities                       10,938        11,696

    Noncash investing and financing
     activities:
      Enterprise software licenses
       acquired under software obligation         2,161         2,685
      Acquisition of property and
       equipment under capital lease and
       installment payment arrangements          26,458        20,498
      Construction of assets under
       construction loan                          3,654         6,788
                                          ============== =============


                          ACXIOM CORPORATION

                         Financial Road Map(1)
                       -------------------------
                         (as of June 30, 2005)

                         ----------- ----------- ---------- ----------
                                                            Long-Term
                           Actual      Actual      Target     Goals
                           Fiscal    Q1 Fiscal     Fiscal     Fiscal
Years Ending March 31,     2005(3)     2006(4)      2006       2009
                         ----------- ----------- ---------- ----------

U.S. Revenue Growth         9.0%        12.7%    13% to 15% 7% to 10%
                                                              (CAGR)

U.S. Revenue               $1,011       $265     $1,140 to
                           million     million   $1,160 mil     -

International Revenue                             -10% to   5% to 8%
 Growth                    152.9%      -16.1%       -20%      (CAGR)

International Revenue       $213     $45 million  $170 to
                           million                $190 mil      -

U.S. Operating Margin                            11.5% to   15% to 18%
                            11.3%       6.2%        12.5%

International Operating                           4.5% to   12% to 15%
 Margin                     3.9%        -3.1%       6.5%

Return on Assets (2)        9.2%        8.0%     9% to 10%  10% to 14%

Return on Invested                               11% to 12% 13% to 18%
 Capital (2)                11.0%       9.7%

Operating Cash Flow         $247     $61 million  $250 to    $270 to
                           million                $270 mil   $300 mil

Free Cash Flow              $159     $37 million  $160 to    $170 to
                           million                $180 mil   $200 mil

Revolving Credit Line    $11 million    $271      $200 to   less than
 Balance                               million    $375 mil   $300 mil

Dividends Per Share                                         $0.24 to
                           $0.17       $0.05       $0.20       $0.28

-------------------------

(1) Assumptions and definitions are defined on the following schedule:
    "Financial Road Map assumptions and definitions"

(2) ROA and ROIC are calculated on a trailing 4 quarters basis.

(3) Results for the trailing 4 quarters ending March 31, 2005 include
    $1.0 million income included in gains, losses & nonrecurring items
    and $3.6 million in expense related to vesting of stock options.

(4) Results for the trailing 4 quarters ending June 30, 2005 include
    $2.3 million income included in gains, losses & nonrecurring items
    and $3.6 million in expense related to vesting of stock options.


                          ACXIOM CORPORATION

            Financial Road Map Assumptions and Definitions
          ---------------------------------------------------

Assumptions
-----------

1. The effective tax rate is projected to be approximately 38% for
   future years.

2. Interest rates are assumed to increase slightly over the current
   levels.

3. The Company will utilize all of its tax loss carry forwards and
   begin to pay income taxes during FY06.

4. The Company will pay incentives under its bonus plan commensurate
   with its business performance. If the Company attains its business
   plan for fiscal 2006 the total would be approximately $13 million
   and should grow in future years.

5. The Company will maintain a relatively constant mix of business for
   each of its three business segments.

6. Foreign exchange rates will remain at approximately the current
   levels.

7. Stock repurchases will be in amounts that yield the highest
   shareholder return considering all other uses for the available
   cash.

8. Diluted outstanding shares will increase slightly to reflect the
   impact of in-the-money options as the stock price increases.

9. Long-term goals are based on the Company's current assessment of
   opportunities and are subject to change. There are risks
   associated with obtaining these goals which are explained under
   forward looking statements in the press release accompanying this
   Financial Road Map. Acxiom disclaims any obligation to update the
   information contained in this Financial Road Map.



Definitions
-----------

1. Revenue Growth is defined as the percentage growth compared to the
   previous corresponding fiscal year or comparable period.

2. Operating Margin is defined as the income from operations as a
   percentage of revenue.


3. Return on Assets (ROA) is defined as income from operations divided
   by average total assets for the trailing four quarters.

4. Return on Invested Capital (ROIC) is defined as income from
   operations adjusted for the implied interest expense included in
   operating leases divided by the trailing four quarters' average
   invested capital. The implied interest adjustment for operating
   leases is calculated by multiplying the average quarterly balances
   of the present value of operating leases ((beginning balance +
   ending balance)/2) x an 8% implied interest rate on the leases.

   Average invested capital is defined as the trailing four-quarter
   average of the ending quarterly balances for total assets less
   cash, less non-interest bearing liabilities, plus the present
   value of operating leases.

5. Operating Cash Flow is as shown on the Company's cash flow
   statement. 6. Free Cash Flow is defined as cash flow from
   operating activities less cash flow from investing activities
   excluding net cash paid or received for acquisitions and
   divestitures, joint ventures and investments. 7. Revolving Credit
   Line Balance is defined as actual funds borrowed under the
   Company's revolving line of credit facility at the end of the
   period. 8. Dividends Per Share is defined as the sum of the
   dividends for that period.



                          ACXIOM CORPORATION

                Reconciliation of Non-GAAP Measurements
                ---------------------------------------
                        (Dollars in thousands)

             -------- -------- ------------------- -------------------
              Actual   Actual        Target          Long-Term Goals
Years Ending  Fiscal  Q1 Fiscal    Fiscal 2006         Fiscal 2009
 March 31,     2005     2006
             -------- -------- ------------------- -------------------

Free Cash Flow
--------------

Net cash
 provided by
 operating
 activities  247,014   61,476  250,000    270,000  270,000    300,000

Proceeds
 received
 from
 disposition
 of assets         0        0        0          0        0          0
Capitalized
 software    (20,294)  (5,673) (20,000)   (20,000) (25,000)   (25,000)
Capital
 expendi-
 tures       (14,330)  (2,929) (15,000)   (15,000) (20,000)   (20,000)
Deferral of
 costs       (53,428) (16,192) (55,000)   (55,000) (55,000)   (55,000)
             -------- -------- --------   -------- --------   --------

Free cash
 flow        158,962   36,682  160,000 to 180,000  170,000 to 200,000
             ======== ======== ========   ======== ========   ========

Free cash flow as defined by the Company may not be comparable to
similarly titled measures reported by other companies. Management of
the Company has included free cash flow in this Financial Road Map
because although free cash flow does not represent the amount of money
available for the Company's discretionary spending since certain
obligations of the Company must be funded out of free cash flow,
management believes that it provides investors with a useful
alternative measure of liquidity by allowing an assessment of the
amount of cash available for general corporate and strategic purposes,
including debt payments, after funding operating activities and
capital expenditures, capitalized software expenses and deferred
costs. The above table reconciles free cash flow to cash provided by
operating activities, the nearest comparable GAAP measure.

----------------------------------------------------------------------


Return on Assets (ROA) and  Actual Fiscal 2005   Actual Q1 Fiscal 2006
Return on Invested Capital ---------- ---------- ---------- ----------
(ROIC)(5)                      ROA       ROIC        ROA       ROIC
-------------------------- ---------- ---------- ---------- ----------

Numerator:
   Income from operations    122,192    122,192    111,725    111,725
   Add implied interest on
    operating leases (1)                 13,903                12,426
                           ---------- ---------- ---------- ----------
                             122,192    136,095    111,725    124,151
                           ---------- ---------- ---------- ----------

Denominator:
   Average total assets
    (2)                    1,321,122  1,321,122  1,389,045  1,389,045
   Less average cash (3)                (11,858)              (11,777)
   Less average non-
    interest bearing
    current liabilities (4)            (246,280)             (261,365)
   Plus average present
    value of operating
    leases (1)                          168,734               160,529
                           ---------- ---------- ---------- ----------

                           1,321,122  1,231,717  1,389,045  1,276,432
                           ---------- ---------- ---------- ----------

Return on invested capital       9.2%      11.0%       8.0%       9.7%
                           ========== ========== ========== ==========



Return on Assets (ROA)                Target Fiscal 2006
and Return on Invested   ---------------------------------------------
Capital (ROIC)(5)                ROA                    ROIC
------------------------ ---------------------- ----------------------

Numerator:
   Income from
    operations             141,000     160,000    141,000     160,000
   Add implied interest
    on operating leases
    (1)                                            14,200      14,200
                         ----------  ---------- ----------  ----------
                           141,000     160,000    155,200     174,200
                         ----------  ---------- ----------  ----------

Denominator:
   Average total assets
    (2)                  1,542,000   1,552,000  1,542,000   1,552,000
   Less average cash (3)                           (6,300)    (12,700)
   Less average non-
    interest bearing
    current liabilities (4)                      (280,000)   (280,200)
   Plus average present
    value of operating
    leases (1)                                    180,000     179,500
                         ----------  ---------- ----------  ----------

                         1,542,000   1,552,000  1,435,700   1,438,600
                         ----------  ---------- ----------  ----------

Return on invested
 capital                        9% to      10%        11% to      12%
                         ==========  ========== ==========  ==========






Return on Assets (ROA)            Long-Term Goals Fiscal 2009
 and Return on Invested  ---------------------------------------------
 Capital (ROIC)(5)                ROA                    ROIC
------------------------ ---------------------- ----------------------

Numerator:
   Income from
    operations             191,000     272,000    191,000     272,000
   Add implied interest
    on operating leases
    (1)                                            19,000      19,000
                         ----------  ---------- ----------  ----------
                           191,000     272,000    210,000     291,000
                         ----------  ---------- ----------  ----------

Denominator:
   Average total assets
    (2)                  1,840,000   1,938,000  1,840,000   1,938,000
   Less average cash (3)                         (214,800)   (285,100)
   Less average non-
    interest bearing
    current liabilities
    (4)                                          (290,000)   (291,500)
   Plus average present
    value of operating
    leases (1)                                    237,000     237,000
                         ----------  ---------- ----------  ----------

                         1,840,000   1,938,000  1,572,200   1,598,400
                         ----------  ---------- ----------  ----------

Return on invested
 capital                       10% to      14%        13% to      18%
                         ==========  ========== ==========  ==========

Notes
------

(1) Average present value of operating leases is the average for the
    trailing 4 quarter ends of the present value of future payments on
    operating leases, discounted at 8% which is the assumed implicit
    interest rate included in the leases. The implied interest added
    to the numerator is the 8% assumed interest charge on the average
    quarterly balance ((beginning + Ending) / 2) of the present value
    of the leases.

(2) Average total assets is the average of the GAAP amount for the
    trailing 4 quarter ends.

(3) Average cash is the average of the GAAP amount for the trailing 4
    quarter ends.

(4) Average non-interest bearing current liabilities is the average
    for the trailing 4 quarter ends of all current liabilities
    excluding the current portion of long-term debt.

(5) ROA and ROIC figures are calculated on a trailing 4 quarters
    basis.

Return on Invested Capital (ROIC) as defined by the Company, may not
be comparable to similarly titled measures reported by other
companies. Management of the Company has included ROIC in this
Financial Road Map because it measures the capital efficiency of our
business. ROIC does not consider whether the business is financed with
debt or equity; rather ROIC calculates a return on all capital
invested in the business. The above table reconciles ROIC to a ROA
calculation using GAAP numbers. The Company uses ROIC in a number of
ways, including pricing analysis, capital expenditure evaluation, and
merger and acquisition valuation.

COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 20, 2005
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