Acxiom(R): The Right Company in the Right Business.CONWAY, Ark.--(BUSINESS WIRE)--Oct. 4th, 1995--The Acxiom Grand Prix Grand Prix n. pl. Grand Prix Any of several competitive international road races for sports cars of specific engine size over an exacting, usually risky course. du Mardi Gras Mardi Gras (mär`dē grä), last day before the fasting season of Lent. It is the French name for Shrove Tuesday. Literally translated, the term means "fat Tuesday" and was so called because it represented the last opportunity for presented by Pirelli, slated for Oct. 6 - 8 around the streets of New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded , is being sponsored by Acxiom Corporation, which provides computer-based decision support systems that turn data into the knowledge corporations need to drive their business. Acxiom has created a niche in the exploding information management and database technology arenas with its expertise in building data warehouses in a number of industries and its ability to collect data that its customers do not have. Whether it's a financial institution trying to keep its customers and increase their business, an insurance company attempting to reduce risk and speed claims processing, a retail chain that wants to improve customer loyalty, or direct marketing organization wanting to increase response rates and lower the costs of obtaining new customers, Acxiom can provide the knowledge a company needs to make better, customer-focused decisions. Headquartered in Conway, Arkansas Conway is the largest city and county seat of Faulkner CountyGR6, Arkansas. A 2005 special census indicated the population had risen to 52,430 [2]. It is part of the Little Rock-North Little Rock-AR Metropolitan Statistical Area. , Acxiom focuses on long-term partnerships with its customers, which are primarily Fortune 1000 companies in the financial services, insurance, retail, communications, publishing and direct marketing industries. Acxiom's customer list includes Citicorp, Trans Union Corporation, Chase Manhattan Bank The Chase Manhattan Bank, now part of JPMorgan Chase, was formed by the merger of the Chase National Bank and the Bank of the Manhattan Company in 1955. The bank is headquartered in New York City. , Allstate Insurance Company, Prudential Insurance, Proctor & Gamble, AT&T, GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) , Direct Media Inc., Guidepost and Meredith Corporation. With 1,700 associates and operations throughout the United States and the United Kingdom, Acxiom is currently evaluating opportunities in the Pacific Rim and Europe. Acxiom chose to be the title sponsor for the New Orleans race because the sponsorship will help the corporation with its three goals of associate (employee) satisfaction, customer satisfaction and profitability. Acxiom provided free VIP tickets to its associates and their immediate families. Associates also took advantage of using the in-house travel agency to make their travel and lodging accommodations. In addition, the company will sponsor a special associate party in New Orleans. Acxiom customers also had the opportunity to receive complimentary VIP tickets. The race provides a unique venue for relationship building with customers. Few sporting events allow its fans behind the scenes and as close to the action as auto racing. Acxiom hopes to enhance its profitability over the long term by making contacts and building relationships with race sponsors and other corporations for possible business-to-business opportunities. And with the enormous promotional activities surrounding the race, awareness of Acxiom's corporate name and its business should increase dramatically. Acxiom sponsors Charles and Rob Morgan, a father-and-son team who drive the Acxiom Oldsmobile Cutlass Supreme The Oldsmobile Cutlass Supreme was a mid-size car produced by General Motors for the American market. It was always at the top of the Cutlass range. It began as a trim package, developed its own roofline, and eventually was mechanically divorced from the later, smaller Cutlasses. (Nos. 47 and 48) on IMSA's Exxon GTS-1 circuit. Charles is Acxiom's president and chairman. Rob is a student at the University of Arkansas The University of Arkansas strives to be known as a "nationally competitive, student-centered research university serving Arkansas and the world." The school recently completed its "Campaign for the 21st Century," in which the university raised more than $1 billion for the school, used at Fayetteville. The Morgans won the Mosport 500 in Ontario, Canada, this year, marking the first "privateer privateer Privately owned vessel commissioned by a state at war to attack enemy ships, usually merchant vessels. All nations engaged in privateering from the earliest times until the 19th century. " or non-factory GTS-1 winner since 1984. The Morgans also assisted Oldsmobile in reaching a milestone with their win at Mosport -- Oldsmobile's 100th victory in International Motor Sports Association The International Motor Sports Association (generally referred to as IMSA) is an American auto racing sanctioning body based in Braselton, Georgia. It was started by John Bishop, a former employee of SCCA (Sports Car Club of America), and his wife Peggy in 1969 with help road racing competition. -0- Editor's note--For more information about Acxiom's product and services, call 800-922-9466. CONTACT: Sandy Flora Ira Rogers and Company 512-476-8094 ext 105 sflora@irarogers.com or Pete Hoelscher Acxiom 501-336-1346 |
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