Acxiom's Opticx Peers Into Database Quality.Acxiom Acxiom is a customer and data information management company, offering a range of products and services including information technology outsourcing. It has been described as "one of the biggest companies you've never heard of. Corp. announced the availability of Opticx, a new customer data analysis process designed to help companies realize new revenue opportunities and reduce marketing costs. Opticx is designed as a first step in unlocking capital tied up in database inefficiencies by providing a "holistic Holistic A practice of medicine that focuses on the whole patient, and addresses the social, emotional, and spiritual needs of a patient as well as their physical treatment. Mentioned in: Aromatherapy, Stress Reduction, Traditional Chinese Medicine view" of a company's data and its relationship with its customers, and enabling quick and effective corrective cor·rec·tive adj. Counteracting or modifying what is malfunctioning, undesirable, or injurious. n. An agent that corrects. corrective, n measures. Acxiom also demonstrates the potential for improvements that AbiliTec, its customer data integration software, and InfoBase A database created in Folio. See Folio. data products can provide to the data. As part of the Opticx process, customers receive a value analysis report demonstrating the return a customer can realize by investing in Acxiom's CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control solutions along with industry benchmarks developed to show customers how the quality of their data measures up against the average database in their industry. Opticx reports are based on actual data received by companies, with results produced from the customer's test file. |
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