Acxiom's AbiliTec Customer Data Integration Technology to Enhance Oracle's Customer Loyalty Solution.Business Editors & Technology Writers LITTLE ROCK, Ark.--(BUSINESS WIRE)--May 24, 2000 Oracle's New Out-of-the-Box Customer Intelligence Solution to use AbiliTec to Enable Real-Time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. Customer Data Integration Acxiom(R) Corporation (Nasdaq:ACXM), the global leader in Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ), today announced it has been chosen to provide core elements of Oracle Customer Loyalty, a rapid implementation, business-to-consumer intelligence solution designed to improve buyer loyalty through the enhanced management and analysis of customer information. The solution aims to expand profitable relationships, target new prospects, and influence buying behavior by leveraging the speed and accuracy of AbiliTec(SM), Acxiom's revolutionary CDI technology that facilitates a single, accurate view of a company's individual consumers. Though initially targeted to retailers, e-merchants and dot-coms, Oracle Customer Loyalty is geared for customer-focused companies that require a real-time customer intelligence solution built around a single, comprehensive view of the customer. Acxiom's AbiliTec enables Customer Loyalty to address the challenges of customer retention and profitable business expansion at a level that has not been possible until now. "Customer focus and time to market are imperative to a successful Customer Relationship Management approach," said Liz Shahnam, vice president in Meta Group's CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Infusion program. "A solution that uses the customer as the design point and reduces implementation time is a key, critical success factor for CRM programs." Customer Loyalty's out-of-the-box capability is powered by a combination of Acxiom's AbiliTec technology, Acxiom's InfoBase(TM) demographic data, Oracle's industry leading Customer Loyalty software components, and Compaq's ProLiant and AlphaServer systems. Installation of Customer Loyalty can take as little as 90 days by using existing Oracle user interfaces and its rapid implementation methodology. "Recognizing and interacting with your customers in real time is the right formula for building deep, life-long relationships in today's global economy," said Acxiom Company Leader Charles D. Morgan Morgan, American family of financiers and philanthropists. Junius Spencer Morgan, 1813–90, b. West Springfield, Mass., prospered at investment banking. . "The fusion of Customer Loyalty with Acxiom's AbiliTec Customer Data Integration technology enables a company to understand customer expectations in real time and respond with the personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product , sales and service offerings that keep them coming back for more." Customer Loyalty integrates seamlessly with the Oracle Marketing family of applications to provide key customer management benefits before, during and after marketing automation analysis. By combining the enriched data and analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. capabilities of Customer Loyalty and Acxiom's AbiliTec technology with Oracle's leading Marketing applications, companies can generate complete life-cycle views of their customers, execute increasingly effective marketing programs, and build truly one-to-one, profitable relationships. "The Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the has changed the competitive playing field for all industries to where optimizing profitable customer relationships is the key to success," said Craig Brennan, Oracle's Senior Vice President of Customer Relationship Management. "Effective Customer Management begins with integrating everything you know about your customers, and AbiliTec is rapidly becoming the standard for effective Customer Data Integration. By joining Acxiom's AbiliTec technology and the company's extensive demographic data with Oracle's existing Customer Management infrastructure, Customer Loyalty will provide clients with industry-leading tools to identify and retain their most profitable buyers, optimize optimize - optimisation marketing efforts and increase profits." About Acxiom Corp. Acxiom Corporation is a global leader in real-time Customer Data Integration and Customer Relationship Management by offering innovative database marketing services, advanced technologies and premier data content. Acxiom enables businesses to develop and deepen deep·en tr. & intr.v. deep·ened, deep·en·ing, deep·ens To make or become deep or deeper. deepen Verb to make or become deeper or more intense Verb 1. customer relationships by achieving a single view of customers across the enterprise. Founded in 1969, Acxiom Corporation is based in Little Rock, Ark., with operations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and in the United Kingdom, France, Spain and Australia. Acxiom revenues were $964.5 million in the fiscal year ended March 31, 2000. For more information, please visit www.acxiom.com. The discussion in this release regarding Acxiom Corporation contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including risks detailed from time to time in the company's SEC reports. Actual results may differ materially. Acxiom undertakes no obligation to publicly release any revision to any forward-looking statement to reflect any future events or circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or . Acxiom is a registered trademark of Acxiom RTC See real time clock. , Inc. AbiliTec is a service mark and InfoBase is a trademark of Acxiom Corporation. Oracle is a registered trademark of Oracle Corporation. |
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