Acxiom, Protagona Worldwide Expand Alliance to Deliver High-Performance Marketing Solutions; Partnership to Expand AbiliTec, Protagona Ensemble Reach in the Global Marketplace.Business Editors/Technology Writers LITTLE ROCK, Ark.--(BUSINESS WIRE)--Jan. 30, 2001 Acxiom(R) Corporation (Nasdaq: ACXM), the global leader in customer recognition and data integration infrastructure, and Protagona Worldwide, the global leader of high performance marketing campaign solutions, today announced an expanded strategic alliance to provide clients of both companies with end-to-end marketing and technology solutions. The alliance provides marketers with best-in-class high-performance marketing tools for today's real-time corporations. Effective immediately, Protagona Worldwide will integrate Acxiom's Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ) software, AbiliTec(TM), into its Protagona Ensemble campaign management software solution. The agreement builds upon an already existing relationship by providing expanded joint development, co-marketing and enhanced global reselling rights to both firms. Both firms have established vertical industry and financial targets for the alliance. AbiliTec is CDI software powered by patented linking technology already adopted by leaders in the technology, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , telecommunications and retail industries to create a comprehensive, single view of an individual customer across the enterprise. Protagona Ensemble is a high performance marketing campaign solution for delivering breakthrough-marketing results. "Today's marketplace does not permit companies to engage in discretionary IT spending; this partnership extends quantifiable ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , flexibility and speed to our joint customers. Working with Acxiom, we enable our marketing customers to quickly and accurately target their best customers, identify the best products and services for the end-user, and select the best, preferred channel for marketing success," explained Bryan Black, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Protagona Worldwide. Acxiom Company Leader Charles D. Morgan added, "Today's alliance represents another important step in AbiliTec's growth as the global standard for CDI. With AbiliTec and Protagona, customers around the world will soon be able to access in real time three critical CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. performance elements: speed, accuracy and targeting. AbiliTec will help Protagona to link customer contact information captured from across multiple touch points and legacy data stores quickly and accurately. Protagona takes the process a step further by executing a personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product campaign to customers in a way that is ideal to that individual customer. Marketers will find this joint marketing solution invaluable to their success." About Acxiom Corporation Acxiom Corporation, the global leader in real-time, multi-channel Customer Data Integration, enables businesses to develop and deepen customer relationships by creating a single, accurate view of their customers across the enterprise. Acxiom achieves this by providing Customer Data Integration software, database management services, and premier customer data content through its AbiliTec(TM), Solvitur(R) and InfoBase(R) products, while also offering a broad range of information technology outsourcing Information Technology Outsoucing or ITO is a company's outsourcing of computer or Internet related work, such as programming, to other companies. It is used in refence to Business Process Outsourcing or BPO, which is the outsourcing of the work that does not require so much services. Founded in 1969, Acxiom (Nasdaq: ACXM) is based in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and with operations in the United Kingdom, France, Spain and Australia. Acxiom revenues were $1.06 billion for the twelve months ended December 31, 2000. For more information, please visit www.acxiom.com. About Protagona Worldwide Protagona Worldwide(TM) provides high-performance marketing solutions that enable organizations to achieve measurable business impact from their marketing activities. With major operations in North America, Europe, Australia and China, the company has built a professional team of marketing and technology professionals that has developed and installed powerful technology solutions around the world. Protagona Worldwide serves customers in all major vertical market segments. The company's flagship product suite, Protagona Ensemble(TM), empowers clients to execute optimized marketing campaigns using multiple channels, including the Web, call centers, direct sales and traditional direct marketing. Producer, plays the lead in Protagona Ensemble creating a bridge between the company's customer intelligence assets and touch-point applications such as SFA See sales force automation. SFA - Sales Force Automation , call centers and e-commerce. This bridge provides a means to coordinate, optimize and evaluate the activities of all of the enterprise's touch-point systems. For more information, please visit www.protagona.com. Recognition Systems Group plc, Protagona Worldwide's parent company, is quoted on the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. under the symbol "RGS RGS Royal Geographical Society RGS Rio Grande do Sul (Brazilian State) RGS Regulators of G Protein Signaling RGS Royal Grammar School (England) RGS Royal Grammar School (UK) ". The discussion in this release regarding Acxiom Corporation contains forward-looking statements that involve risks and uncertainties, including risks detailed from time to time in the company's SEC reports. Actual results may differ materially. Acxiom undertakes no obligation to publicly release any revision to any forward-looking statement to reflect any future events or circumstances. Acxiom, InfoBase and Solvitur are registered trademarks of Acxiom, RTC See real time clock. , Inc. AbiliTec is a trademark of Acxiom Corporation. |
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