Acxiom, Exchange Partners Venture to Accelerate Customer Base Profitability Growth.Corporation and Exchange Partners of Boston today announced they are joining in a partnership to provide a total solution consumer marketing service for organizations moving from a product-focused to a customer focused-marketing philosophy. The partnership, to be known as "Acxiom/Exchange Marketing Services," will help organizations improve profitability by increasing the profitability of existing customer relationships; efficiently acquiring new customers; and increasing retention rates. Acxiom/Exchange Marketing Services will leverage the combination of Acxiom s strengths in decision-support systems, data warehouse technology, and industry expertise with Exchange Partners' Value Exchange Optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. strategic marketing methodology and database marketing software tools. The products and services of the partnership will especially benefit companies processing large volumes of customer data. Capabilities for identifying marketable customer segments, as well as their current and potential spending patterns and value will be provided through proprietary value exchange (VE) application software and support tools. These services will help customer companies increase customer-base profitability by enabling them to better tailor product or service investments in consumer segments. Charles D. Morgan, Jr., chairman and president of Acxiom, said that, A critical element of these new customer strategies is the ability to cost-effectively organize, access and manipulate massive quantities of customer and product data. By providing customer companies with this capability and the key decision support tools, we will help them exploit this profit improvement opportunity. Alan W.H. Grant, founder of Exchange Partners, stated, Many companies are changing their approach to managing customer relationships to adopt a more disciplined focus on maximizing the profitability of their customer base. By combining the strengths of Acxiom and Exchange Partners, we can help companies implement a core component of the transformation. Exchange Partners LP helps large corporations increase returns on customer relationship investments by installing disciplined customer investment management processes and supporting software products. The General Partners of Exchange Partners LP are Grant Partners and CYRK, Inc. (Nasdaq: CYRK) of Gloucester, Massachuetts. Acxiom provides customer-focused decision support systems that include database integration and enrichment enrichment Food industry The addition of vitamins or minerals to a food–eg, wheat, which may have been lost during processing. See White flour; Cf Whole grains. , data warehousing See data warehouse. data warehousing - data warehouse , desktop tools, and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" . Founded in 1969, Acxiom is headquartered in Conway, Arkansas Conway is the largest city and county seat of Faulkner CountyGR6, Arkansas. A 2005 special census indicated the population had risen to 52,430 [2]. It is part of the Little Rock-North Little Rock-AR Metropolitan Statistical Area. , with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and the United Kingdom. The company's stock is listed on Nasdaq, ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors ACXM. Editor's note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. -- for toll-free sales information, your readers' may call 1-800-922-9466, x2329. CONTACT: Sandy Flora Director of Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Ira Rogers and Company, Inc. 512-476-8094 ext. 105 Fax: 512-476-3203 sflora@irarogers.com or Acxiom Contact: Pete Hoelscher (501) 336-1346 Fax: 501-336-3913 |
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