Acxiom(R) Direct, Turnkey Sports Alliance Creates Competitive Edge For Sports and Entertainment Marketers.

NASHVILLE, Tenn. -- Acxiom(R) Direct and Turnkey Sports & Entertainment today announced they are joining forces to better serve sports and entertainment marketers who want new fans and more loyal fans.

"Comcast-Spectacor has used Acxiom Direct and Turnkey independently for several years," noted Peter Luukko, President of the sports and entertainment leader that owns and operates the NBA's Philadelphia 76ers, the NHL's Philadelphia Flyers, and numerous arenas and other professional sports operations. "In today's world, the Acxiom-Turnkey integration becomes a necessity for any successful sports or live entertainment organization."

Uniting Acxiom Direct's powerful database marketing and data management capabilities with Turnkey's industry-leading market research and lead generation tools provides marketers tangible lists of new, prospective ticket buyers and unmatched insight into audience preferences - the keys to today's and tomorrow's marketing environment.

In the alliance, the companies have integrated FanTrak, Turnkey's market intelligence suite, directly into Smart DM Insight(TM), Acxiom Direct's advanced data management, campaign management and database marketing solution. The resulting product is an industry first - a single platform to consolidate data from multiple sources for a more complete, accurate and actionable view of customers and prospects. No similar product exists in the industry at the current time.

"The goal is to get more fans in the seats in a way that serves the fans, the venues and the teams, and this combination of Acxiom's vast enterprise resource capabilities with Turnkey's renowned data collection and analytics will make that happen," said Jay Graves, business unit leader for Acxiom Direct.

"Seamlessly we can build customer profiles, then identify those profiles in the marketplace - the actual new leads - and then manage the direct marketing and sales process," said Len Perna, President of Turnkey Sports and Entertainment. "Bottom-line, it means more revenue at lower customer acquisition cost."

Acxiom Direct, a database-marketing unit of Acxiom Corporation (Nasdaq: ACXM), is a leading provider of direct marketing solutions. Acxiom Direct services more than 70 sports and entertainment clients across North America, including Madison Square Garden Companies, Delaware North Company Boston, EMICMG, Comcast-Spectacor, Maple Leaf Sports & Entertainment, the NBA and the Super Bowl Champion Pittsburgh Steelers. Acxiom Direct handles all data hygiene processes (including merge/purge, address standardization, NCOALink(TM)(a) postal updating, and Do-Not-Call flagging) so clients can put their IT database issues aside and concentrate on marketing, sales and service initiatives. Providing an easy-to-use Web-based database, Acxiom Direct enables clients to manage their customer interaction and execute all of their direct marketing campaigns via e-mail and direct mail.

Turnkey Sports and Entertainment, the Haddonfield, N.J.-based leading market research and data collection firm in the sports and entertainment industry, will contribute its FanTrak Surveyor and FanTrak Prospector suite, which allows marketers to conduct market research, analyze data collected, and automate sales force management of new leads. Since launching FanTrak 3 years ago, Turnkey has licensed more than 125 clients including MLBAM and the majority of MLB clubs, MLS and all MLS clubs, the NFL, the AHL and all AHL clubs, NHRA, Comcast, Delaware North Companies, Kroenke Sports Enterprises, AEG, Maloof Sports, agencies such as Genesco Sports Marketing and Just Marketing; and brands including Chevrolet, Oldsmobile, Subaru, Jeep, Dodge, Chrysler, Greyhound, Pine Sol, Clorox, La Salle Bank, Washington Mutual, etc. Founded in 1996, Turnkey is the industry's leading provider of market intelligence, executive recruiting and financial advisory services. Turnkey's areas of expertise reflect the necessities for success in sports and entertainment: actionable market intelligence, a strong cohesive management team, and objective in-depth financial analysis. More than 100 teams, properties, sponsors and agencies employ Turnkey (www.TurnkeySE.com) to take a pro-active approach to brand management.

About Acxiom Corporation

Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Japan. For more information, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

(a) Acxiom is a non-exclusive Full Service Provider Licensee of the United States Postal Service(R). The following trademark is owned by the United States Postal Service: NCOALink(TM).