Acxiom(R), I-Behavior Announce Partnership.Retailers to benefit from localized Translated into the spoken language of the country. See localization. insight to consumer purchasing patterns LITTLE ROCK, Ark. -- Acxiom Corporation (Nasdaq:ACXM), a global leader in customer information management and technology, and I-Behavior, the premier provider of data-based targeting services to companies engaged in direct channel marketing, today announced a partnership offering detailed and localized insight into consumer purchasing behavior. "Increasingly, retail success is predicated on localizing marketing and merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. to the unique needs of consumers in a retailer's trading area," said Tim Suther, Acxiom's leader for retail and consumer markets. "Our partnership with I-Behavior enables deeper, more accurate insight into actual purchasing behavior, providing a fact-based, privacy-assured supplement to marketing and merchandising decisions." With more than 1,300 companies representing 120 million buyers and 95 million households, the I-Behavior co-operative database was the first SKU-level database in the industry. "Our research concluded that the I-Behavior database offers superior depth and higher predictability to consumer purchasing behavior in comparison to other alternatives," added Suther. The partnership also expands Acxiom's integrated customer marketing databases solution for multi-channel retailers while maintaining current I-Behavior member privileges. In addition, both firms will actively recruit new contributors to I-Behavior's co-operative database. "Our members consistently tell us that they would like to have a single provider for both marketing services and marketing data," said Sam Cardonsky, I-Behavior's Senior Vice President, Membership Development, "Current and prospective members save time and drive superior value through a single source solution." About I-Behavior I-Behavior Inc. is an information services See Information Systems. company serving the targeting needs of multi-channel marketers. Its co-operative database consolidates online and offline purchase behavior from over 1,300 participants, representing 120 million direct channel buyers. It was the first SKU-level marketing database in the industry, providing a valuable resource from which to target offers based on known direct channel purchase behavior. I-Behavior's Chairman is direct marketing legend Lester Wunderman. The privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. is located at 2051 Dogwood dogwood or cornel (kôr`nəl), shrub or tree of the genus Cornus, chiefly of north temperate and tropical mountain regions, characteristically having an inconspicuous flower surrounded by large, showy bracts which Street, Louisville, CO 80027. For more information, please visit www.i-behavior.com or contact Sam Cardonsky, 303-228-5005 or scardonsky@i-behavior.com. About Acxiom Corporation Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ) technology, data, database services, IT outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. , consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Europe, and in Australia, China and Canada. For more information, visit www.acxiom.com. Acxiom is registered trademark of Acxiom Corporation. |
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