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Acute care providers set up shop in failed hospitals.


Foreclosed La Mirada La Mirada (lä mĭrä`də), city (1990 pop. 40,452), Los Angeles co., S Calif.; inc. 1960. La Mirada derives from the Spanish for "the view," referring to the panoramic view of the surrounding valleys from atop the city's hills.  Medical Center reopens anew

On April 25, Specialty Hospital of Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  admitted its first patients and became the second example of a failed L.A.-area community hospital being converted into a long-term acute care center. The other facility to undergo such a metamorphosis is Vencor Hospital Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  in L.A., near the Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers.  border.

David Platt
For the Coronation Street character, see David Platt (Coronation Street)
David Andrew Platt (born June 10 1966 in Chadderton, near Oldham, in Lancashire) is a former English footballer, who played in midfield.
, vice president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of Specialty Hospital, explained the advantages of taking over an existing hospital vs. building a new one from scratch. In the case of Specialty Hospital, its Dallas-based parent, Specialty Hospitals of America, purchased the foreclosed La Mirada Medical Center to house its L.A.-area acute care center.

"We were able to get favorable purchase terms (for the La Mirada hospital) because the bank wanted to get rid of it," he said, noting that foreclosed hospital buildings, because they are so customized, have little market value to most buyers beyond the underlying land value.

Since opening its doors for business at the end of April, Specialty Hospital has admitted five patients to its acute care center in La Mirada. Platt said he expects about 35 of the facility's 145 licensed beds to be full by the end of this year.

Vencor Hospital, meanwhile, began admitting patients to its 83-bed acute care hospital in L.A. back in 1992, after purchasing and converting a troubled facility called Maxicare Hospital. Vencor's parent company, Vencor Inc. of Lyola, Ky., has also converted troubled California hospitals into acute care centers in Ontario, Westminster, San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Sacramento and San Leandro San Leandro (săn lēăn`drō), city (1990 pop. 68,223), Alameda co., W Calif., on San Francisco Bay; inc. 1872. Metal, wood, and paper products; chemicals; leather goods; foods and beverages; medical equipment; lighting fixtures; and .

Fast returns

Both Specialty Hospital and Vencor are taking advantage of the lucrative niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
 for long-term acute care to generate strong returns on their investments. Platt estimated that Specialty Hospital of Southern California would only need to fill about 25 of its 145 licensed beds to operate profitably.

In particular, Specialty Hospital hopes to exploit the market for patients requiring hospitalized care for more than 25 days, he said. "Larger hospitals are geared toward shorter length stays," he pointed out, adding that acute care centers can care for long-term inpatients for an average cost of 25 percent less than regular hospitals.

Steven Turner
This article is about the New Zealand soccer player. For other people with the name Steve or Steven Turner, see Steve Turner


Steven Turner is a New Zealand soccer player who represented his country at the u17 level.
, regional director of operations at Vencor Inc., agreed that there is a demand for long-term acute care centers in California as an alternative to regular hospitals. He said that, while the average hospital stay for an acute care patient is eight days, the average stay for patients at Vencor L.A. is closer to 40 days.

By tapping the demand for long-term acute care, Vencor has grown over the company's 10-year history to include 35 long-term acute care centers nationwide, all of them in converted hospitals.

"This has been an opportune time for us to be doing this (acute care expansion) because hundreds of (full-service) health care facilities are closing every year," he said, noting that many of the closing facilities are good candidates for conversion into new long-term acute care centers.

Less money in California

While Vencor and Specialty Hospitals of America are showing strong interest in California, not all acute care providers have been so bullish on the Golden State. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Platt, a key reason for their hesitancy hes·i·tan·cy
n.
An involuntary delay or inability in starting the urinary stream.
 has been lower profit margins for operating in California, compared with other parts of the country.

"Some (acute care) companies back East are not interested in California because there are more regulations here for health care providers," Platt said. He added that other factors - such as higher real estate costs and the strong presence of managed care providers in California - also often make doing business in the state less profitable for long-term acute care companies.

Just the same, Specialty Hospitals of America is feeling confident enough about California to consider opening several more acute care centers in the state. Platt said Specialty Hospitals is currently looking at "one or two" potential sites in L.A. County, where the company would come in and take over existing troubled hospitals. He said that any new Specialty Hospitals facilities in L.A. County would likely open within the next year.

"We would typically target hospitals with around 100 beds or so" as potential targets to buy and convert into new acute care centers, he said.

Turner of Vencor also said that, despite higher costs of doing business in California, his company is still strongly committed to the state. As a sign of its commitment, he noted that Vencor is in the process of buying Tacoma, Wash.-based Hillhaven Corp., which owns 38 nursing homes throughout California.
COPYRIGHT 1995 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Special Report: Health Care; Los Angeles, California community hospitals
Author:Young, Douglas
Publication:Los Angeles Business Journal
Date:May 22, 1995
Words:762
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