Acushnet Company and Walt Disney World Resort Announce New Alliance.Sports Editors/Golf Writers & Columnists FAIRHAVEN Fairhaven, residential town (1990 pop. 16,132), Bristol co., SE Mass., at the mouth of the Acushnet River on Buzzards Bay, opposite New Bedford; settled 1670, set off from New Bedford and inc. 1812. A former whaling center, from which Herman Melville sailed in 1841, Fairhaven has commercial fishing industries, boatyards, and plants making machinery, tires, mattresses, and nails. It is also a summer resort., Mass.--(BW SportsWire)--October 25, 2000 Titleist, FootJoy and Cobra the Official Golf Brands of Walt Disney World Resort Acushnet Company, manufacturer of Titleist(R), FootJoy(R), Cobra(R) and Pinnacle(R) golf products, announces a multi-year alliance with Walt Disney World Resort, to become the exclusive golf company at Disney's five championship golf courses. "Our alliance with Walt Disney World Resort combines the most respected brand names in golf with the most popular vacation destination in the world," commented Brian Lucas, Director Special Markets, Acushnet Company. "The exposure generated by our association is a win-win for all parties, as golfers renting golf equipment while visiting the beautiful golf courses of Walt Disney World can expect top-quality Acushnet Company products, worthy of the first class facilities they are playing." Among the tour-proven brand name equipment available to golfers at the Walt Disney World golf courses will be Titleist Titanium 975D(R) drivers, Titleist Pro Trajectory 975F(TM) fairway metals, DCI(R) 981 irons, Vokey Design(R) wedges and Scotty Cameron by Titleist(R) putters. In addition, Cobra Gravity Back(TM) metal woods and CXI CXI - Color Mixer (Wyron, stage lighting) CXI - Common X-Windows Interface (Unix)(TM) irons, available in three different models, are available for golfers of all talent levels. All equipment will be carried in custom-made Titleist and Cobra golf bags. FootJoy, the No. 1 shoe in golf, is the official golf shoe of Disney World golf resorts. Titleist and Pinnacle golf balls will continue to be premium-positioned at all Disney World Pro Shops. Titleist and Pinnacle golf balls featuring Disney logos are among the top-selling golf products at Walt Disney World golf resorts. "This alliance with the Acushnet Company formally brings together the leaders in their respective businesses," adds Phil Lengyel, vice president of Alliance Development for Walt Disney Parks and Resorts. "The Walt Disney World Resort is the world's No. 1 vacation destination and, with five championship golf courses on property, Disney is serious about golf. Titleist is the leader in golf, in every category, everywhere. We're thrilled to be working with Acushnet to ensure that our guests experience the very best in golf equipment." Titleist, FootJoy, Cobra and Pinnacle comprise the major golf brands of Acushnet Company, an operating company of Fortune Brands (NYSE: FO). For more information, please visit us online at http://www.titleist.com, www.footjoy.com, www.cobragolf.com or www.pinnaclegolf.com, or contact Joe Gomes, Director of Communications (508.979.3211). |
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