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Acumence to Drive Growth in High-Volume Manufacturing With Support of Marketing Partnerships.


CHICAGO -- Acumence Outsources Marketing Strategy and Execution to Gerard Design and Outlook Marketing Services; Management to Focus on Customers and Growth

Acumence Incorporated, a leading provider of manufacturing intelligence solutions, recently announced that the firm has selected Outlook Marketing Services, Inc. to execute its integrated marketing communications Integrated Marketing Communications Definition
The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or
 and media relations program, and Gerard Design to provide web site and other communications design services.

David Brochu, Acumence Executive Vice President, notes that the new marketing partnerships are needed to handle the growing visibility and interest in the company. "From the company's founding in 1997 to the present time, word-of-mouth referrals kept us very busy. We spent all of our time servicing customers and enhancing our core Manufacturing Business Intelligence solution. Manufacturers are increasingly looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 solutions to improve efficiency and performance, and we felt that Outlook Marketing and Gerard Design were uniquely positioned to help us respond to that interest and tell our story."

Gerard Design (www.gerarddesign.com) of Warrenville, Illinois Warrenville is a city in DuPage County, Illinois, United States. The population was 13,363 at the 2000 census. It is a part of the Chicago metropolitan area and the Illinois Technology and Research Corridor. , is a full-service communications design firm specializing in the creation of marketing and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , print advertising, Web and multimedia design, branding, corporate identity, promotional campaigns and trade show graphics.

"We are excited to be part of the Acumence team," says Carolyn Gerard, founding partner of Gerard Design. "Our focus is on adding value to Acumence's already strong brand through the development and implementation of an integrated marketing and brand communications program Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. ."

Outlook Marketing Services (www.outlookmarketingsrv.com) of Chicago and Buffalo Grove, Illinois This article is about the Chicago suburb, Buffalo Grove, Illinois. For the unincorporated Ogle County community of the same name, see Buffalo Grove, Ogle County, Illinois.  creates and executes focused, results-oriented public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , strategic messaging, and integrated marketing/communications programs designed to align align (līn),
v to move the teeth into their proper positions to conform to the line of occlusion.
 with clients' business objectives, reduce the cost of sales, generate revenue, and increase awareness in target markets. Outlook services customers in the information technology, life sciences and B2B/industrial markets.

"Outlook Marketing delivers marketing strategies, programs and execution that help our clients reach target markets and achieve their financial goals," adds Christa Carroll, Vice President, Outlook Marketing Services. "We recognize the value Acumence can bring to manufacturers, and we want to ensure that Acumence is top-of-mind for companies seeking a trusted partner in implementing manufacturing business intelligence solutions."

About Acumence

Headquartered in Chicago, Acumence (www.acumence.com) develops and implements business intelligence solutions for monitoring and analyzing high-volume manufacturing processes, leading to higher productivity and efficiency. The Acumence Manufacturing Business Intelligence Solution is used by clients in 11 countries, supports 13 different languages, and is the leading enterprise operations monitoring solution in the beverage can A beverage can is most often an aluminium can manufactured to hold a single serving of a beverage. Overview
The early metal beverage can was made out of steel (similar to a tin can) and had no pull-tab.
 industry. The software is ideal for high-volume manufacturing and packaging operations.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 11, 2006
Words:418
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