AcuSport Targets Stibo Catalog for its Multi-Channel Publishing Initiatives.Stibo Catalog's Step Product Content Management Suite used to centralize cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. all SKU (StockKeeping Unit) The number of one specific product available for sale. If a hardware device or software package comes in different versions, there is an SKU for each one. SKU - stock-keeping unit and marketing content to streamline multi-channel publishing for the AcuSport Corporation ATLANTA -- AcuSport Corporation, recognized as a leading national distributor of outdoor and shooting sports products, headquartered in Bellefontaine, OH, is using Stibo Catalog's Step Solution to manage their entire product content of over 30,000 SKUs as well as publish all marketing collateral Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. , including their 1,000 page annual catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , monthly company flyers, point-of-sale (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) collateral, and customized dealer-specific promotional pieces. AcuSport stated that the ability to maintain the highest standards of customer support were critical during their selection process. "At AcuSport, maintaining the highest level of customer service is our number one corporate goal," says Jim Broering, President of the AcuSport Corporation. "When we decided to improve our product management and publishing processes, we searched for a company that mirrored our same goals. Stibo not only provided first-class technology but delivered superior service and dependability that has helped us revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. the way product information is communicated throughout the shooting sports industry overall." The usage of the Step product information management and multi-channel publishing tools has given AcuSport a significant competitive advantage and is a vital part of AcuSport's IT infrastructure. "Step has enabled us to reduce the amount of effort needed to add new products to our business line and, subsequently, the time-to-market for new products by improving the efficiency of creating publications," says Jay Putnam, Product Information Manager at AcuSport. "The ability to respond to changing market conditions quickly gives us a competitive advantage and supports our sales consultants and customers with the most up-to-date and specialized product knowledge in real-time." "AcuSport is committed to its customers to enhance its sporting products and services," says Deb Ward, Director of Information Technology at AcuSport. "Already Stibo Catalog's Step solution is enabling us to do that better and has become a cornerstone within our range of business systems." "Stibo Catalog appreciates the opportunity to serve AcuSport with a turnkey solution for their product content management, catalog and e-Commerce initiatives," commented Andreas Lorenzen, President of Stibo Catalog, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . "We are committed to deliver leading edge technology and best-in-class customer service to large and mid-sized businesses like AcuSport well into the future." ABOUT STIBO CATALOG Stibo Catalog is the premier provider of software and service solutions that help companies manage product content efficiently, and deliver consistent product promotions across multiple delivery channels. Stibo Catalog is celebrating 30 years of supporting catalog businesses. The organization has 180 employees in the UK, USA, France, Germany, Denmark, India, Australia, South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. and Singapore. It is part of Stibo A/S, with its two sister companies; CCI Europe CCI Europe is a software company based in Denmark that publishes newspaper production suites such as CCI Newsdesk, CCI NewsGate, CCI AdDesk Sales and CCI AdDesk Production. Its products are used around the world. , the world's leading supplier of system solutions for newspapers and magazines, as well as Stibo Graphic, one of Europe's largest printing installations. Some of Stibo Catalog's customers include RS Components, Premier Farnell  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . , Siemens, Conrad Electronic, Millipore, Patterson Companies, DEMCO, Mountain Equipment Co-op Mountain Equipment Co-op (MEC) is a Canadian consumers' cooperative, which sells outdoor gear and clothing and has over 2.5 million members[1]. MEC is notable for its commitment to environmental protection and other causes. , and many other well-known large product-centric companies. ABOUT STEP For businesses that are improving their business processes by pursuing a content strategy, Step allows them to aggregate raw product information from disparate sources into a central data repository See repository. , enrich and manage their product content, and deliver consistent marketing content seamlessly through multiple channels - including electronic and print media. Step includes a true multi-channel publishing engine that gives users the flexibility to decide how to market consistent messaging throughout their communication channels of choice. This solution supports delivery of e-Catalogs, Web content, as well as printed promotions - ranging from flyers to brochures and catalogs. Step's unique language management capabilities make it an optimal solution for manufacturers, distributors and retailers who operate on a global scale across multiple languages. For more information about Stibo Catalog and Step, please visit stibocatalog.com. |
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