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Actuate to Aid Automobile Industry Via Urban Science Application.


SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Nov. 22, 1999--

e.Reports Fuel e.Business as Actuate and Urban Science Team-Up to

Provide Market Data to Car Manufacturers, Dealerships and Field

Personnel

The automobile industry automobile industry, the business of producing and selling self-powered vehicles, including passenger cars, trucks, farm equipment, and other commercial vehicles.  will soon benefit from the e.Reporting advantages of Actuate(R) Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ACTU ACTU Australian Council of Trade Unions
ACTU AIDS Clinical Trials Unit (Washington University Medical Center, St. Louis, Missouri)
ACTU Association of Catholic Trade Unionists
ACTU Australian Capital Territory Union
), the pioneer in e.Reporting(TM) for e.Business. Urban Science, a provider of software and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 for customers including Ford Motor Company and General Motors, has selected Actuate as the e.Reporting component of its MarketSmarts application, a solution that provides car manufacturers, dealerships and field personnel with analysis and modeling of valuable market data.

Today, Urban Science customers use client/server or intranet models to disseminate corporate data such as market information to partners and employees. Going forward, the emphasis for these organizations will be on enabling electronic business via highly scalable and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 Internet-based applications.

"We looked at a business intelligence tool, but it seemed `canned' or too off-the-shelf," said Mike Boumansour, director, research and development, Urban Science. "We realized our need was for a flexible, customized e.Reporting solution capable of supporting the automotive industry's transition to Web-enabled applications for use among customers, partners and employees on an e.Business site."

As the e.Reporting mechanism within the Urban Science application, Actuate will provide users with information including:

-- vehicle sales in a given area -- who sold the cars -- demographic analysis Demographic analysis uses administrative records to develop an independent estimate of the population [1]. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time.  for the given area -- optimal convenience and penetration analysis -- gravity modeling Gravity models are used in various social sciences to predict and describe certain behaviors that mimic gravitational interaction as described in Isaac Newton's law of gravity.  -- dealership financial performance information -- customer profiles -- manufacturer and dealer actual penetration -- expected sales and penetration -- dealer service analysis

"Turning data into information and information into a competitive advantage is how Actuate enables e.Business for Urban Science and its customers," said Frank van Veenendaal, vice president, e.Business Application Partners, Actuate. "Offering secure, personalized e.Reports provides real-time access to account, product and services information that will enable the customer to better deliver goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax.  to its customers - in effect completing the supply chain."

About Actuate Corporation

Actuate Corporation, the pioneer in e.Reporting for e.Business, enables companies to differentiate their offerings by extending the value of information across the entire customer life-cycle, creating a more loyal customer base and giving them the edge in the ever-competitive e.Business world. The Actuate e.Reporting Suite 4 is the first-ever solution that automates the creation and delivery of structured, personalized content, providing tens of thousands of users with instant access to high-resolution, customized business information that is seamlessly integrated into a company's e.Business Web site.

Actuate's customers include the world's largest .com, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, telecommunications, health care and media companies. Software vendors reselling Actuate solutions include Ariba, Aspect Development, Clarify, InterNetworking Solutions, Siebel, and Vantive. Founded in 1993, and headquartered in San Mateo, Calif., Actuate has offices worldwide. For more information on Actuate, visit the company's Web site at http://www.actuate.com.

Note To Editors: Actuate, Live Report Documents, Report Encyclopedia and ReportCast are registered trademarks of Actuate Corporation. e.Report, e.Reporting, Live Report Extensions, ReportBlast, SmartSearch, Transporter, Virtual Report Distribution and XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 Reports are trademarks of Actuate Corporation. All other products and corporate names referenced are trademarks of their respective companies.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 22, 1999
Words:529
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