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Actuate Launches Reseller Partner Program; Actuate Appoints Channel Development Specialist Richard Bell to Head Reseller Recruitment in North America.


Business Editors/High-Tech Writers

SOUTH SAN FRANCISCO South San Francisco, city (1990 pop. 54,312), San Mateo co., W Calif.; inc. 1908. South San Francisco has several industrial parks; its manufactures include medical supplies and equipment, foods, paint, paper products, consumer goods, and clothing. , Calif.--(BUSINESS WIRE)--April 6, 2004

Actuate Corporation (Nasdaq:ACTU ACTU Australian Council of Trade Unions
ACTU AIDS Clinical Trials Unit (Washington University Medical Center, St. Louis, Missouri)
ACTU Association of Catholic Trade Unionists
ACTU Australian Capital Territory Union
), the world leader in Enterprise Reporting With the dramatic expansion of information technology, and the desire for increased competitiveness in corporations, there has been an increase in the use of computing power to produce unified reports which join different views of the enterprise in one place.  Applications, today launched its Reseller Partner Program for the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 region. A major objective of the program will be to recruit strategic resellers that provide added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 to Actuate through their domain expertise, their application focus, and their ability to expand geographic coverage. The Reseller Partner Program, combined with Actuate's technology leadership, focused direct sales force, and committed customer base, is expected to accelerate Actuate's success within the Enterprise Reporting space. Actuate customers will benefit from the program through the accelerated delivery of targeted Enterprise Reporting Applications and the domain expertise that each reseller will be able to provide. The new program will complement existing Actuate reseller programs in EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. , Asia Pacific and Japan, ensuring enhanced services to benefit Actuate resellers worldwide.

Actuate's Reseller Partner Program centers on providing resellers with effective sales and marketing support programs, tools, training and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services  needed to ensure their business success. The program delivers value to resellers' by rewarding them for their commitment with a number of financial incentives for engaging with Actuate on joint business opportunities. Resellers will receive program benefits, including marketing development funds for joint lead generation activities, sales training, discounts on developer certification classes and passes to Actuate's Annual International User Conferences. In addition, resellers will be able to take advantage of qualified lead opportunities in the small and medium business sectors, discounts on the published list price of Actuate software, referral fee bonuses, and access to the Actuate Partner Center, a secure portal providing partners with quick access to the latest news, events, sales productivity and marketing collateral Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. , training courses, and product demos for maximizing revenue potential with Actuate.

"We view resellers as extremely valuable in maintaining our market leadership in Enterprise Reporting," said Pete Cittadini, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and president of Actuate. "We're confident that building relationships with resellers in key areas through the Reseller Partner Program will contribute to our success and provide a win-win situation in which Actuate, our customer base, and our resellers will flourish."

Richard Bell Richard Bell may refer to:
  • Richard Bell (artist), Australian Artist
  • Richard Bell (director), Canadian writer and director
  • Richard Bell (politician), (1859–1930) one of the first two British Labour Members of Parliament
, Actuate's newly appointed Director of Channels for North American Operations North American operation Surgical oncology Radical surgery of a 'frozen pelvis', consisting of radical en bloc resection of the uterus and urinary bladder. See 'Frozen pelvis.'. Cf 'All-American' and 'South American' operations.  will spearhead the Reseller Partner Program. Mr. Bell joined Actuate earlier this year and has almost 20 years of success in selling strategic and tactical enterprise software products and services engagements. Prior to Actuate, Mr. Bell spent three years at Business Objects where he served in several key functions. As Director of Channel Sales for North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  he successfully attracted incremental new business and managed over a hundred partners. Prior to Business Objects, Mr. Bell held channel management, sales and business development roles at several other companies including Cysive and Computer Associates. Mr. Bell holds a B.S. in Business Administration from Southern Illinois University Southern Illinois University, main campus at Carbondale; state supported; coeducational; est. 1869, opened 1874 as a normal school, renamed 1947. It has a center for archaeological investigation and a fisheries research laboratory. There is also a campus at Edwardsville. .

"I am excited to build relationships with resellers because they are a key component to the success of Actuate's vision and will be treated as true extensions of the Actuate sales force," said Richard Bell, director of channels for North American Operations at Actuate Corporation. "Resellers will be empowered for success through access to the same programs, sales productivity tools, training, and marketing collateral as we provide for our own sales force. With this formula we are confident that we can leverage the reseller channel to expand Actuate's reach for maximum growth."

About Actuate's Reseller Partner Program

To learn more about the Reseller Partner program please visit http://www.actuate.com/partners, or email elovette@actuate.com.

About Actuate Corporation

Actuate Corporation is the world leader in Enterprise Reporting Applications that ensure 100% adoption by users. Actuate's Enterprise Reporting Application Platform is the foundation on which Global 9000 organizations (companies with annual revenues greater than $1 billion) and packaged application software vendors develop intuitive, Web portal-like reporting and analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution.  that empower 100% of users with decision-making information. These applications are deployed inside and outside the firewall to improve corporate performance across a range of business functions including financial management, sales, human resource management, and customer self-service. When tested against other business intelligence products, Actuate's Enterprise Reporting Application Platform has been proven to offer industry-leading scalability and the lowest Total Cost of Ownership. Actuate has over 2,700 customers globally in a range of industries including financial services, pharmaceuticals, insurance, and distribution services, as well as the government sector.

Founded in 1993, Actuate has headquarters in South San Francisco, Calif., and has offices worldwide. Actuate is listed on the NASDAQ exchange under the symbol ACTU. For more information on Actuate, visit the company's Web site at www.actuate.com.

Actuate and the Actuate logo are registered trademarks of Actuate Corporation and/or its affiliates in the U.S. and certain other countries. All other brands, names or trademarks mentioned may be trademarks of their respective owners.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 6, 2004
Words:806
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