Actuate Launches National Advertising Campaign; `All Together Now' Theme Targeted to E-Business Decision Makers at Global 2000 Companies and Internet Start-Ups.Business Editors SOUTH SAN FRANCISCO South San Francisco, city (1990 pop. 54,312), San Mateo co., W Calif.; inc. 1908. South San Francisco has several industrial parks; its manufactures include medical supplies and equipment, foods, paint, paper products, consumer goods, and clothing. , Calif.--(BUSINESS WIRE)--Aug. 30, 2000 Actuate(R) Corporation (Nasdaq:ACTU ACTU Australian Council of Trade Unions ACTU AIDS Clinical Trials Unit (Washington University Medical Center, St. Louis, Missouri) ACTU Association of Catholic Trade Unionists ACTU Australian Capital Territory Union ), the information delivery market leader, today announced the launch of a national advertising campaign that will begin running immediately in leading Internet trade publications and at JFK International Airport. Targeted to e-Business decision makers at Global 2000 firms and Internet start-ups, the ad campaign leverages an `All Together Now' theme that highlights Actuate's strengths in financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , telecommunications and online B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business marketplaces. Using case studies, the ads illustrate Actuate's ability to streamline business processes by instantly delivering secure and interactive content to customers, partners and employees as a seamlessly integrated part of an e-Business Web site. "Actuate is committed to building a brand that evokes strength and success in the minds of e-Business leaders," said Pete Cittadini, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Actuate. "At Actuate we've built one of the fastest growing public and profitable software companies on the planet. Our success in building information delivery solutions for early adopters of e-Business software infrastructure has been well documented. The launch of this advertising campaign serves notice to the industry that Actuate is both a market leader and well-positioned for future growth." The advertising campaign is intended to build awareness for Actuate as a critical component of every company's e-Business platform. Actuate information delivery solutions are essential to any company that wants to increase revenue, reduce costs and improve customer service. About Actuate Corporation Actuate Corporation is the market-leading provider of information delivery solutions for Global 2000 companies, Internet start-ups and packaged application software vendors. Actuate builds solutions for customer applications including e-CRM, e-Procurement and Net marketplaces. Actuate's information delivery solutions make it easy to extract operational data from disparate systems and publish secure, interactive and perfectly formatted content that is seamlessly integrated with the rest of a company's Web site. By instantly delivering personalized content to 100,000s of end users - without downloads - companies using Actuate can increase revenue, reduce costs and improve customer service. A strategic component of every company's e-Business infrastructure, Actuate has nearly 900 direct customers and 90 OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and partners including American Express, AT&T, Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , BMC Software, Chase Manhattan Corporation The Chase Manhattan Corporation was a bank holding company formed as parent of the Chase Manhattan Bank. During its time as the parent company, it was led in succession by David Rockefeller, Willard C. Butcher, and Thomas G. Labrecque. , Clarify, Enron, Lucent Technologies, WorldCom, PeopleSoft, Qwest and Siebel. Founded in 1993, Actuate has headquarters in South San Francisco, Calif., and has offices worldwide. For more information on Actuate, visit the company's Web site at www.actuate.com. Actuate, Live Report Documents, Report Encyclopedia and ReportCast are registered trademarks of Actuate Corporation. e.Report, e.Reporting, Live Report Extensions, ReportBlast, SmartSearch, Transporter, Virtual Report Distribution and XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. Reports are trademarks of Actuate Corporation. (c) 2000, Actuate Corporation |
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