Actuate Helps Alterian Deliver Reports Tailored to a Variety of End Users; Answers to Critical Marketing Performance Questions Are Now Available to Users at All Levels Throughout the Enterprise.SOUTH SAN FRANCISCO South San Francisco, city (1990 pop. 54,312), San Mateo co., W Calif.; inc. 1908. South San Francisco has several industrial parks; its manufactures include medical supplies and equipment, foods, paint, paper products, consumer goods, and clothing. , Calif. -- Actuate Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ACTU ACTU Australian Council of Trade Unions ACTU AIDS Clinical Trials Unit (Washington University Medical Center, St. Louis, Missouri) ACTU Association of Catholic Trade Unionists ACTU Australian Capital Territory Union ), the world leader in Enterprise Reporting With the dramatic expansion of information technology, and the desire for increased competitiveness in corporations, there has been an increase in the use of computing power to produce unified reports which join different views of the enterprise in one place. and Performance Management Applications, and Alterian, a global provider of database marketing and customer insight solutions, today announced that Actuate's Enterprise Reporting technology has been embedded within Alterian's Business Reporting application module. By leveraging Actuate's world-class Enterprise Reporting platform, Alterian Business Reporting allows its Marketing Services Provider (MSP (1) (Management Service Provider or Managed Service Provider) An organization that manages a customer's computer systems and networks which are either located on the customer's premises or at a third-party datacenter. ) partners to create dashboards, track key performance indicators Key Performance Indicators (KPI) are financial and non-financial metrics used to quantify objectives to reflect strategic performance of an organization. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action. and customize reports for information consumers of marketing data at any level within an organization, enabling a consistent source of marketing information throughout the enterprise. Marketers are seeking breakthroughs in analytics and operational efficiencies. Today's marketers are demanding that database marketing tools be more accessible and easier to use -- even by executives not trained in the practice -- in order to spur business intelligence. By using Actuate's reporting platform as part of Alterian Business Reporting, any user can access reports to answer marketing performance questions concerning campaign response history, call center productivity, segment tracking, customer migration and retention and other indicators. These reports can also be scheduled or triggered based on various events and distributed via a Web portal See portal. . "Marketers are increasingly looking to Marketing Services Providers to deliver breakthroughs in analytics and operational efficiencies in order to maintain competitive advantage and track marketing performance," said David Eldridge
David Eldridge (d. 3 June 1797) is the earliest known person of European descent to die in the Western Reserve, and the first person to be buried in the newly-created city of Cleveland. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Alterian. "Actuate's unique application development approach to reporting enables comprehensive report development, management and distribution capabilities that are essential to ensuring the success of Marketers." "Reporting is a key part of every application and the ability to deliver user-friendly reports to every employee is essential to increasing the value and acceptance of hosted applications, such as those provided by Alterian's Marketing Services Provider partners," said Pete Cittadini, CEO and president of Actuate. "The Alterian approach of enabling the marketing database to serve as a key source of business information to the entire enterprise makes the marketing suite an integral part of improving corporate performance." The Alterian Marketing Suite, in use by over 240 marketing departments already, is a fully integrated database marketing environment, incorporating a high performance data store with applications that allow marketers to visualize and analyze their data, create and execute campaigns and report on the results from direct marketing activities. About Alterian Alterian is a global provider of database marketing and customer insight solutions which enable businesses to improve the effectiveness of marketing activity through sophisticated customer insight. Alterian products are based on the Alterian Engine, which provides unrivalled performance, speed and scalability for large volumes of detailed data. Delivered via its network of over 60 business partners, Alterian's technology currently helps blue-chip organizations including, Merrill Lynch, Daily Telegraph, Premier Farnell, Amnesty International Amnesty International (AI,) human-rights organization founded in 1961 by Englishman Peter Benenson; it campaigns internationally against the detention of prisoners of conscience, for the fair trial of political prisoners, to abolish the death penalty and torture of and Vodafone, to benefit from unparalleled actionable analysis of data. Alterian also powers solutions for leading Marketing Services Providers such as Experian, GB Group and Carlson Marketing. With international headquarters in Bristol, UK and North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. headquarters in Chicago, Illinois, Alterian was founded in 1997 and is listed on the techMARK Index of the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. (ALN ALN Asynchronous Learning Networks (e-learning) ALN Aluminum Nitride (ceramic substrate material used for heat dissipation in electronics) ALN Arid Lands Newsletter ALN Adaptive Logic Network ). About Actuate Corporation Actuate Corporation is the world leader in Enterprise Reporting and Performance Management Applications that empower 100% of users to achieve breakthrough corporate performance. Actuate provides the most scalable, reliable, flexible and high-performing reporting capabilities for every application in the enterprise. Customers use Actuate to deliver information in context to users inside and outside the firewall as Performance Management and Customer Self-Service applications, managed spreadsheet applications and Java reporting applications. Actuate has over 3,500 customers globally in a range of industries including banking, insurance, manufacturing, communications, and government. Founded in 1993, Actuate has headquarters in South San Francisco, Calif., with offices worldwide. Actuate is listed on the NASDAQ exchange under the symbol ACTU. For more information on Actuate, visit the company's Web site at www.actuate.com. Copyright(C) 2006 Actuate Corporation. All rights reserved. Actuate and the Actuate logo are registered trademarks of Actuate Corporation and/or its affiliates in the U.S. and certain other countries. All other brands, names or trademarks mentioned may be trademarks of their respective owners. |
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