Actress Jessica Biel inks new deal with Revlon.* Jessica Biel is Revlon's new global brand ambassador A brand ambassador is a celebrity used to help advertise a product or service. Importance A company achieves some clear-cut goals by using a brand ambassador. It works out in building brand loyalty, as the consumer may have interest on that particular celebrity. . The actress, who got her start on "7th Heaven," joins the brand's roster of female ambassadors which includes actresses Halle Berry Halle Maria Berry (IPA: /ˈhæliː ˈbɛriː/) (born August 14, 1966[1]) is an American actress. , Jennifer Connelly, Jessica Alba, Beau Garrett and supermodel Elle Macpherson. [ILLUSTRATION OMITTED] "Jessica Biel is a beautiful woman and an accomplished actress. Her modern and youthful spirit play to the essence of the Revlon brand. We are very excited to make Jessica part of the Revlon family," said Alan T. Ennis, Revlon president and chief executive officer. In addition to being featured in upcoming brand global advertising campaigns, Ms. Biel will be involved with various company-sponsored philanthropic activities and fundraising events for charity. One of her first appearances was the May 2 EIF EIF Eukaryotic Initiation Factor EIF Eukaryotic Translation Initiation Factor EIF European Investment Fund EIF Edinburgh International Festival EIF Entry Into Force EIF Entertainment Industry Foundation EIF European Interoperability Framework Revlon Run Walk The Revlon Run Walk is an event that is important to cancer survivors and those who want to contribute. These events are held in Los Angeles, California and New York City, New York. Famous people have participated in this event such as Aaliyah and countless others. in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . "Revlon represents today's modern woman," said Ms. Biel. "I am honored to be associated with this strong global brand and to be part of a company that has done so much for women around the world." |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion