Activision Value and TDK Mediactive Ship Shrek Swamp Fun with Phonics and Shrek Swamp Fun with Early Math for the PC.

Business/Entertainment Editors & Video Game Writers

MINNEAPOLIS--(BUSINESS WIRE)--Nov. 13, 2002

Activision Value, a division of Activision Publishing, Inc. (Nasdaq:ATVI), and TDK Mediactive, Inc. (OTC:TDKM.OB), a global publisher of entertainment software, jointly announced today that Shrek(R) Swamp Fun with Phonics and Shrek(R) Swamp Fun with Early Math have shipped to major retail outlets in North America. Both titles are available for the PC, rated "E" for everyone, and carry a suggested retail price of $19.99.

"The Shrek(R) activity titles offer children a fun and entertaining way to learn the basics of reading and math from their computer," said Patrick Kelly, Vice President of Studios, Activision Value. "These titles give children the opportunity to learn at their own pace in a fun, Shrek(R)-filled world full of action and excitement."

"Shrek(R) Swamp Fun with Phonics and Shrek(R) Swamp Fun with Early Math are the perfect one-two combination for early school age children," said Stefan Serwe, Vice President of Global Marketing, TDK Mediactive. "They help show that learning can be fun."

About Shrek(R) Swamp Fun with Phonics

Children discover that reading is fun when they help Shrek(R) search the castles and swamps for letters and words. This early learning title features 12 categories that teach children letter case recognition, beginning consonant blends, short and long vowels, and other basic phonics skills.

About Shrek(R) Swamp Fun with Early Math

Shrek(R) Swamp Fun with Early Math allows users to experience the magic and fun of Shrek(R) and his friends. Players choose from 15 different categories including number recognition, object association, coin recognition, greater than and less than recognition, addition, subtraction, and distinguishing between even and odd numbers. Set in rich and colorful worlds, including Shrek(R)'s swamp and the Dragon's castle, kids will be entertained for hours as they help Shrek(R) run and jump to collect treasures, avoid obstacles, and more.

Both games have the look and feel of a "big kid's" side-scroller game which allows kids to jump into the action with a user-friendly interface and easy keyboard navigation. Other game features include practice mode, challenge mode, and a curriculum controller, which allows parents to set the game plan and monitor their child's learning advancements.

Minimum system requirements for both titles include a Pentium 266Mhz, 64MB RAM, a 16 bit Windows compatible sound device, a 4MB video card, 150MB of Hard Drive space, CDROM, a 16bit color display with SVGA 640x480 resolution video support, mouse, keyboard, and Windows 95/98/ME/2000/XP.

About Activision Value

Headquartered in Minneapolis, MN, Activision Value Publishing, Inc., a division of Activision, Inc. (Nasdaq:ATVI) is a wholly owned subsidiary of Activision Publishing, Inc. The company specializes in developing interactive entertainment software for the PC systems and all other console systems worldwide. For more information about Activision Value Publishing, visit the company's web site at www.activisionvalue.com or www.activision.com.

About TDK Mediactive, Inc.

Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation(R)2 computer entertainment system, PS one(TM) game console, Xbox(TM) video game system from Microsoft, and the Nintendo GameCube(TM), Game Boy(R) Advance and Game Boy(R) Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's (NYSE:TDK) global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.