Activision Value Challenges Gamers to Manage the Ultimate Floating Resort in ``Cruise Ship Tycoon'' for the PC.Business Editors MINNEAPOLIS--(BUSINESS WIRE)--June 17, 2003 Do you have the business savvy to take a cruise ship and turn it into the hottest vacation destination on the map? Then it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a to hit the high seas high seas In maritime law, the waters lying outside the territorial waters of any and all states. In the Middle Ages, a number of maritime states asserted sovereignty over large portions of the high seas. in "Cruise Ship Tycoon Cruise Ship Tycoon is a game developed by Cat Daddy Games and published by Activision Value Publishing, Inc. In this game you are able to build a crew ship, adding such things as Sushi Bars, Discos, and Piano Bars. ," the newest PC simulation from Activision Value Activision Value Publishing, Inc. is an American computer and video game company, a merger of Activision, Expert Software and Head Games Publishing. , a division of Activision Publishing, Inc. (Nasdaq:ATVI ATVI Albuquerque Technical Vocational Institute ). Gamers use their entrepreneurial acumen to build a luxury liner from the ground-up and then hire a top-notch crew, launch creative promotions, find amazing nightclub acts and develop a host of other attractions that will turn this venture into a cruise line A cruise line is a company that operates cruise ships. Cruise lines have a dual character; they are partly in the transportation business, and partly in the leisure entertainment business, a duality that carries down into the ships themselves, which have both a crew headed by the empire. "Cruise Ship Tycoon" is available at retail stores nationwide for $19.99 and is rated "T" (comic mischief, mild violence, suggestive themes, use of alcohol) by the ESRB ESRB Entertainment Software Rating Board ESRB Estrogen Receptor Beta ESRB Explosive Safety Review Board . "`Cruise Ship Tycoon' combines the most popular and well-liked aspects of tycoon/simulation games with new design elements custom-tailored to the cruise industry," said Patrick Kelly, Vice President of Studios, Activision Value Publishing. "From hiring the crew and entertaining the guests to making sure the ship is in top condition, it's up to gamers to keep their boat afloat." In "Cruise Ship Tycoon," players start off by building a cruise ship, setting it sail, and managing it while at sea. The game features three different models of ships, each with two upgrades, which can be unlocked as the gamer turns the venture into a profitable business. Players must develop management strategies that take into account the unique challenges of a ship environment like making ship modifications and staff additions exclusively at ports and having limited access to one floor of the ship at a time. In addition, customer satisfaction plays a pivotal role in the success of this luxury liner, so tycoons will need to monitor guest happiness and employee satisfaction, among other things, to build up a positive reputation. Gamers will see as the ship gradually takes on a life of its own Memory Burn A Life Of Its Own was released by Noise Kontrol in 2002. Memory Burn is made up of several high profile musicians who came together to create this special work. as guests interact in true to life form. "Cruise Ship Tycoon" features three different modes of play including a career option that challenges players to build their empire from scratch; challenge mode, which features 10 mission-based challenges that range from accumulating a minimum amount of money to getting the ship to the next port in a set amount of time; and free play mode, which allows players to start off with any ship and run their empire as they see fit. "Cruise Ship Tycoon" provides fun and entertainment for anyone up for a challenge. Headquartered in Minneapolis, MN, Activision Value Publishing, Inc., a division of Activision, Inc. (Nasdaq:ATVI), is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Activision Publishing, Inc. The company specializes in developing interactive entertainment software for the PC systems and all other video game platforms worldwide. For more information about Activision Value Publishing, visit the company's web site at www.activisionvalue.com or www.activision.com. The statements contained in this release that are not historical facts are "forward-looking statements." The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the fiscal year ended March 31, 2002, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings. |
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