Activision Value's Cabela's Big Game Hunter 2005 Adventures Ships to Retail Outlets Across North America; Live The Adventure!

MINNEAPOLIS -- Activision Value Publishing, Inc., a wholly-owned subsidiary of Activision, Inc. (Nasdaq:ATVI), is taking the virtual hunt to unprecedented levels with Cabela's(R) Big Game Hunter 2005 Adventures, the first story-driven hunting adventure. Available now for the PlayStation(R)2 computer entertainment system and Game Boy(R) Advance for a suggested retail price of $29.99-$19.99, Cabela's Big Game Hunter 2005 Adventures has been rated "T" for Teen by the ESRB. The game will also be available for the Xbox(R) video game system from Microsoft and Nintendo GameCube(TM) later this month.

"As the number one hunting franchise in the industry, we wanted to continue to innovate the genre with a new dimension of gameplay that would appeal to fans of the franchise and new players alike," says Patrick Kelly, Vice President of Studios, Activision Value Publishing, Inc. "The storyline in Cabela's Big Game Hunter 2005 Adventures draws players into the adventure and delivers a degree of emotional satisfaction that comes when goals are met and more of the story is unraveled as a result of successfully completing their objectives."

Building on the rich history and success of the hunting genre, Cabela's Big Game Hunter 2005 Adventures is the first story-based hunting adventure. Players can hunt and explore using inter-connected maps and trek through six massive regions with varying environments and terrains. As players progress through the game, they can hunt more than 36 big game animals including traditional favorites like elk and moose, as well as rare breeds of animals such as bison, stone sheep and musk ox.

Highly detailed and improved instructions on game play as well as guides explaining how to hunt specific animals are just some of the new features added to Cabela's Big Game Hunter 2005 Adventures. If players are in need of improving their game they now have the chance to sharpen their skills by practicing with clay and skeet shooting. After mastering the hunt or if they want to determine how their skills are improving, players can track their progress with high-scores tracking.

Cabela's Big Game Hunter 2005 Adventures features three levels of difficulty and two game play modes, "Quick Hunt" and "Career Hunt." "Quick Hunt" allows players to hunt without having to worry about time, health or the wilderness survival elements of the game. To experience the complete hunting adventure, "Career Hunt" will allow the player to take full advantage of the game.

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is the nation's largest direct marketer and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's has grown to become one of the most well known outdoor recreation brands in the United States, and has long been recognized as the WORLD'S FOREMOST OUTFITTER(R).

Through Cabela's established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high quality outdoor products at competitive prices while providing superior customer service. Cabela's operates as an integrated multi-channel retailer, offering its customers a seamless shopping experience through its catalogs, website and destination retail stores. Cabela's also issues the CABELA'S CLUB(R) VISA credit card through which it offers a related customer loyalty rewards program as a vehicle for strengthening its customer relationships.

About Activision Value Publishing

Headquartered in Minneapolis, MN, Activision Value Publishing, Inc. is a wholly owned subsidiary of Activision Publishing, Inc. The company specializes in developing interactive entertainment software for PC markets worldwide. For more information about Activision Value Publishing, visit the company's web site at www.activisionvalue.com.

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