Activision Ships ``Gods and Generals,'' the Interactive PC Game Based on Ted Turner Pictures Epic Civil War Film.

Entertainment Editors/Business Editors

MINNEAPOLIS--(BUSINESS WIRE)--March 6, 2003

Activision(R) Value, a division of Activision, Inc. (Nasdaq:ATVI), and Baric/Maxwell LLC are giving gamers the opportunity to stand shoulder-to-shoulder with the forces of the Union or the army of the Confederacy with the release of a new PC game "Gods and Generals." Based on the events portrayed in the feature film of the same name, "Gods and Generals" puts the player in the role of a company captain serving on the front lines and challenges them to lead a cadre of soldiers through the hellish battlefields of the Civil War. "Gods and Generals" is currently available at retail stores nationwide for a suggested retail price of $19.99 and has been rated "T" (teen) by the ESRB.

"Played from a first person perspective, gamers relive one of the most pivotal events in our nation's history," said Patrick Kelly, Vice President of Studios, Activision Value Publishing. "For the first time, players can experience the epic struggle of the Civil War through the eyes of an infantry soldier fighting in some of the most realistic Civil War battles ever seen in a PC game."

In "Gods and Generals," players fight through nine epic campaigns based on battle scenes from the film including Bull Run, Fredericksburg and Chancellorsville. Each battle offers its own set of unique objectives requiring players to undertake multiple mission types including charging enemy positions, river crossings, urban assaults, sniper missions and traditional line engagements. Players advance through the game armed with authentic weapons of the era including revolvers, swords, bayonets, knives and muzzle load rifles. Ten minutes of film footage further immerses players in authentic and ultra realistic combat sequences.

Minimum system requirements for "Gods and Generals" include Windows 98/2000/ME/XP, Pentium II 500Mhz, 128MB RAM, 600MB Hard Drive Space, 4x CD-ROM, DirectX 8.1 (included), 32MB AGP 3D Hardware Accelerator (Direct 3D support and T&L support), and DirectX 8.1 compatible sound card.

About Baric/Maxwell

Ronald F. Maxwell is the director and producer of the epic movie "Gods and Generals" and the writer and director of the hit movie "Gettysburg." Maxwell also wrote and directed the movies "The Night the Lights Went Out in Georgia," and "Little Darlings." Mark Baric is the co-founder of computer gaming companies RedStorm Entertainment with author/screenwriter Tom Clancy, and Timeline Computer Entertainment with author/screenwriter Michael Crichton.

About Activision Value

Headquartered in Minneapolis, MN, Activision Value Publishing, Inc., a division of Activision, Inc. (Nasdaq:ATVI), is a wholly owned subsidiary of Activision Publishing, Inc. The company specializes in developing interactive entertainment software for the PC systems and all other console systems worldwide. For more information about Activision Value Publishing, visit the company's web site at www.activisionvalue.com or www.activision.com.

The statements contained in this release that are not historical facts are "forward-looking statements." The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2002, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.