Activision Announces Earnings Conference Call.

Business Editors

SANTA MONICA, Calif.--(BUSINESS WIRE)--Oct. 17, 2001

Activision to Release Second Quarter FY 2002

Results On October 17, 2001

Activision, Inc. (Nasdaq: ATVI) intends to release its Second Quarter FY 2002 results on Wednesday, October 17, 2001. In conjunction with this release, Activision will host a conference call that will be broadcast live over the Internet.

                      Wednesday, October 17, 2001
     1:30 pm Pacific Daylight Time (4:30 pm Eastern Daylight Time)

               In order to listen to the call live dial:
                      [phone] in the U.S.
                    [phone] outside the U.S.

                             or log onto:
                       http://www.activision.com
                      http://www.streetevents.com

      Anyone planning to dial in to the call should RSVP to Celeste
Chasco at:
                          Fax: [phone]
                         Phone: [phone]
                    E-mail: [e-mail]

An "instant replay" of the call will be available for two business days following the call's conclusion. If you would like to take advantage of this special service, you can access it by calling [phone] or [phone] and entering the pass-code: "2162". It usually takes two hours following the conference to set up the recording. The online replay will be available for 30 days following the call's conclusion.