Activision, General Mills and NetActive Take You Back to the Arcade With Classic Game Hit "Asteroids" and a Hot New Title "Extreme Mountain Biking".Business & Technology Editors OTTAWA--(BUSINESS WIRE)--March 6, 2000 Now Parents and Kids Have Something New to Talk About Over Breakfast: Blasting Big Rocks in Space and Racing Down Mountains On a Bicycle Show the kids a thing or two about how video games See video game console. are played. Take home a box of General Mills' Trix or Cinnamon Toast Crunch Cinnamon Toast Crunch (first renamed Cinnamon Grahams in the UK but now called Curiously Cinnamon) is a breakfast cereal produced by General Mills. The cereal was first produced in 1984. Cinnamon Toast Crunch is rivaled by Waffle Crisp. cereal with the free CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). on the front, pop it into a PC connected to the Internet, and start blasting giant space rocks with a 3D remake of the classic arcade hit Asteroids This is a list of numbered minor planets, nearly all of them asteroids, in sequential order. As of late September 2007 there are 164,612 numbered minor planets, and many more not yet numbered. Most asteroids are ordinary and not particularly noteworthy. . Or, for a change of pace, test your skill at the two-wheeled perils of "Extreme Mountain Biking mountain biking Sports medicine A sport in which participants use specialized bicycles to navigate rough, steep trails covered with unforgiving rocks Injury risk Concussions, fractures, death. See Extreme sport, Novelty seeking behavior. ". All this conveniently-delivered entertainment comes courtesy of Activision, General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . and NetActive Inc. The companies have teamed up to offer shoppers this remarkable PC game premium. General Mills and NetActive Inc. worked together for the first time last fall with the NetActivated Toy Story 2 program. The "Asteroid asteroid, planetoid, or minor planet, small body orbiting the sun. More than 10,000 asteroids have orbits sufficiently well known to have been cataloged and named; thousands more exist. " and "Extreme Mountain Biking" games are shrink-wrapped to the front of 1.75-million boxes of cereal. When shoppers load the CD-ROM into a PC, they can play the full version of the games free for two hours each -- a total of four hours of free game-play. If consumers can't get enough of the games, the NetActive software offers three ways to extend game playing time through the Internet. For the special promotional price of (US) $4.99, they can extend their play for extra two-day periods. If they decide they want unlimited play, consumers can buy both games for a total of $19.99. Undecided gamers can apply the $4.99 extended-play fee towards the purchase price. And, for those who don't have an Internet connection, the click of a button can sign up Juno Online Services Juno client software icon Juno is an Internet service provider based in the United States. It is a subsidiary of United Online, which also owns NetZero and Bluelight Internet Services. as their ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. . How You Play Installation is easy. When the CD-ROM starts up, users see a welcome screen with the General Mills' logo, the Juno logo, and buttons for game choices. Clicking on the live General Mills logo takes them to the company's web site for kids, "You Rule School" (www.youruleschool.com). Clicking on the Juno button takes users to the Juno site where they can sign up for Internet service and get 150 free hours of Internet time In the early days of the public Internet, Internet time referred to the breakneck speed with which companies scrambled to gain traffic and market share on the Web. A new business could come and go within a matter of weeks. . Clicking on "Asteroids" or "Extreme Mountain Biking" starts a simple installation process, and then the games are ready to play. "We are always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new ways to deliver more value to our consumers," says Dave Best, General Mills marketing manager of Trix and Cinnamon Toast Crunch. "NetActive's technology makes it possible for us to offer parents and kids solid entertainment along with a nourishing breakfast. We are particularly excited about this program, which links to our "You Rule School" web site for kids (www.youruleschool.com), the Internet school where kids rule. While the site is already very popular with many kids on the Internet, it's important to us to use other venues to bring kids to the site. This NetActive CD program is the first time we've been able to trigger a link to the Web site from a real-world product. As a result of this CD distribution, we hope that we can bring more kids to a safe, fun, educational site where they can learn, laugh, and share with other kids." "Asteroids is one of the most influential arcade hits of all time, and it was really the first blockbuster video game", says Ron Scott, executive vice president of North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Publishing for Activision. "We're thrilled that -- thanks to this new NetActive technology -- millions of youngsters in a new generation have the opportunity to try out this classic. Assuming, of course, they can get their parents off the family PC long enough to play it." Jeff Dodge, president and chief executive officer of NetActive, says General Mills' and Activision's enthusiasm for NetActive technology demonstrates the power of this new vehicle to deliver digital content in support of product promotions and customer loyalty programs. "In a previous program, General Mills and Disney/Pixar created a winner in the Toy Story 2 cereal distribution, which has so far generated hundreds of thousands of activations of the full Toy Story PC game. With Activision and Asteroids, we can again take digital media out of the niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. and put it into the supermarket. With partners like General Mills, Disney, and Activision, we're showing the world the future of digital media distribution and digital audience relationships." About NetActive NetActive is an Internet infrastructure company that offers companies powerful new tools to link with their consumers in mass-market programs. NetActive technology uses an online connection to activate rich content such as software, music and music videos, allowing it to be offered to mass-market consumers through a wide variety of sales and promotional models. NetActive operates out of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , San Francisco, and Ottawa. Call 1-888-439-0000 or visit our website at www.netactive.com About Activision Headquartered in Santa Monica, California For other uses, see Santa Monica (disambiguation). Santa Monica is a coastal city in western Los Angeles County, California, USA. Situated on Santa Monica Bay of the Pacific Ocean, it is surrounded by the City of Los Angeles — Pacific Palisades and Brentwood on the north, , Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $436 million for the fiscal year ended March 31, 1999. Activision maintains operations in the US, Canada, the United Kingdom, France, Germany, Japan, Australia, The Netherlands and Belgium. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com. About General Mills, Inc. General Mills is a leading manufacturer and marketer of consumer foods products, with annual sales of over $6 billion. Major U.S. businesses include Big G cereals; Betty Crocker dessert, side dish and dinner mixes; snack products; Gold Medal flour; and Yoplait and Colombo yogurts. About Juno Online Services Juno provides Internet-related services to millions of computer users, with more than 7.6 million Juno accounts created since April 1996. Services are provided nationwide through more than 2,300 local telephone numbers that can be reached by almost everyone in the United Stated without a long-distance telephone call. In 1998, Juno introduced premium service levels: Juno WebSM provides priority access to the World Wide Web, free live technical support, and other valuable features. Juno ExpressSM uses DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary technology to provide a rich, multimedia Internet experience at speeds up to 15 times faster than a conventional Internet connection. |
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