ActiveSymbols Partners with ''IndyCar Series Magazine'' and ''Racer'' Magazine to Deliver Full Weekend Coverage of Indy 500 to Mobile Consumers Via Its MobilePromote Application.

INDIANAPOLIS -- Mobile Consumers with Camera Phones to Benefit from Race-Day Alerts, Breaking News, Promotions, Mobile Picture Blogging and Rich Mobile Content During the Race

ActiveSymbols Inc., a Logicalis Company, and IndyCar Series (www.indycarmag.com) and Racer Magazines (www.racer.com), produced by Haymarket Worldwide, America's premier motorsports publisher, today announced a partnership that will enable mobile consumers with popular camera phones to utilize their phones to receive exclusive Real-Time breaking news, alerts and offers from IndyCar Series Magazine and Racer Magazine leading up to the Indy 500 race and during the race itself. The partnership will offer consumers who sign up for the MobilePromote alerts the opportunity to receive:

--Promotions

--Subscription Discount on IndyCar Series Magazine

--Subscription Discount on Racer Magazine

--Downloads

--Wallpaper of Indy cars

--Wallpaper of Indy drivers

--Ringtone of an Indy Car

--Photo Games and Contest

--You're in an IRL car

--Directions on how to send a person's picture to the ActiveSymbols MorphMe application and put your face in Danica Patrick's Helmet.

--Mobile Photo Blog Contest

--Directions on how to send your Indy 500 pictures to the IndyCar Series Picture Blog. The best photos will win INDY related merchandise.

--Breaking News Alerts

--Real-Time Race Day Alerts

--Did You Knows (DYK's) During the Race

--After the Race Follow-up

"Our partnership with IndyCar Series and Racer magazines gives ActiveSymbols outstanding media partners. These publications have individuals which read their publications on a monthly basis via subscription, who can now receive content throughout the Indy 500 weekend and during race day through our Race-Day Alerts," said ActiveSymbols President, Jeff Reed. "Our mobile consumer platform is designed to link mobile consumers who care about events like the Indy 500 with media outlets and brand marketers to provide new touchpoints to consumers who are interested in the specific events like racing. We also see a green field of opportunity for mobile carriers and content providers."

"IndyCar Series Magazine, Racer Magazine and Haymarket Worldwide saw the potential right away with this partnership," said Ian Havard, Publisher Haymarket Worldwide. "ActiveSymbols has the ability to communicate Real-Time with our target audience in new ways. The fact that we can push up-to-the-minute race day alerts and promotions to Indy 500 fans is huge for us. We've never been able to do that before and we're excited to hear how well it works from race fans."

To receive Race Day Alerts send the word IndyCar to 425-318-2744 and to view the MobilePromote Rich Content for the 90th Indy 500 race, visit http://ezcard.activesymbols.com/w/7 from any Internet supported phone. More details about the MobilePromote 1.0 technology are available online at http://www.activesymbols.com.

About IndyCar Series Magazine, Racer Magazine and Haymarket Worldwide, Inc.

IndyCar Series and Racer are published by Haymarket Worldwide Inc., a subsidiary company of Haymarket Media, Inc. The Haymarket Publishing Group is the largest private magazine publisher in the United Kingdom, with branches worldwide (including New York and California in the United States) and an array of magazine and custom publications appealing to a highly focused readership. Noteworthy on the list of market-leading Haymarket motorsport titles are F1 Racing, the weeklies Autosport and Motorsport News. For more information on Haymarket, visit www.haymarketworldwide.com.

About ActiveSymbols

ActiveSymbols, a Logicalis Company, is bringing mobile consumers together with brand marketers via a unique and patent-pending brand image database technology. ActiveSymbols(TM) Enterprise Server (patent-pending) is an enterprise-class scalable platform enabling image and object recognition (computer vision), text recognition (OCR), biometrics (facial recognition), and linear (1D) and 2D barcode decoding from everyday consumer devices such as camera phones and PDAs. We like to call it "visual searching in the palm of your hand." For more information on Seattle-based ActiveSymbols, please visit www.activesymbols.com.

About Logicalis

Logicalis is a global provider of high-performance technology solutions. Logicalis and its affiliated companies employ 1,000 people worldwide, including highly-trained service specialists who specify, design, deploy and manage IT infrastructure to meet the needs of over 5,000 corporate and public sector customers. Logicalis maintains strong partnerships with technology leaders such as HP, IBM, Cisco and EMC.

Logicalis is a part of Logicalis Group, a division of Datatec Limited (JSE:DTC), a $3 billion business listed on the Johannesburg Stock Exchange. With its international headquarters in the UK, Logicalis Group has annualized global revenues of approximately $750 million from operations in the U.S., UK, Germany and South America. In North America, Logicalis' annualized revenues amount to some $475 million with over 450 employees in the U.S. For more information, visit www.us.logicalis.com.

Indy 500(R) and IndyCar(R) are registered trademarks of Brickyard Trademarks, Inc.