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ActiveStrategy Enters the Middle East Market; Contracts with Saudi Telecom for Strategic Planning Software.


Business Editors/High-Tech Writers

EAST NORRITON, Pa.--(BUSINESS WIRE)--Feb. 17, 2004

ActiveStrategy, Inc. (www.activestrategy.com), a provider of Enterprise Strategy Execution solutions which include strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , Balanced Scorecard Balanced Scorecard

A performance metric used in strategic management to identify and improve various internal functions and their resulting external outcomes. The balanced scorecard attempts to measure and provide feedback to organizations in order to assist in implementing
, process management, and employee objective assessment, announced Tuesday its recent entry into the Middle Eastern marketplace.

ActiveStrategy Enterprise(TM), a strategic planning and balanced scorecard software application, was recently purchased by Saudi Telecom (STC STC Supplemental Type Certificate (FAA)
STC Society for Technical Communication
STC Subject to Change
STC Surf the Channel (website)
STC Sound Transmission Class
STC Singapore Turf Club
) to automate its strategic planning systems. Saudi Telecom provides fixed-line, mobile, broadband and ISP (1) See in-system programmable.

(2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines.
 services to approximately 8 million customers in Saudi Arabia Saudi Arabia (sä`dē ərā`bēə, sou`–, sô–), officially Kingdom of Saudi Arabia, kingdom (2005 est. pop. .

"As Saudi Telecom enters a new era of deregulation Deregulation

The reduction or elimination of government power in a particular industry, usually enacted to create more competition within the industry.

Notes:
Traditional areas that have been deregulated are the telephone and airline industries.
, the ActiveStrategy Enterprise solution will elevate our strategic planning and execution capabilities," said Dr. Fahad Al-Mushayt, Strategic Planning Division Director, Saudi Telecom Corporation. "We look forward to continuing our high standard of customer commitment, while embarking on a new competitive landscape."

In addition, ActiveStrategy signed an agreement with Arabic Computer System (ACS (Asynchronous Communications Server) See network access server. ), Saudi Arabia's leading information technology company, to manage the customization and enterprise-wide implementation of ActiveStrategy Enterprise at Saudi Telecom.

ActiveStrategy selected ACS due to its broad coverage in the Gulf region, especially in the Kingdom of Saudi Arabia. ACS possesses over 20 years of experience in delivering high-quality IT solutions in the region and was ranked forty-seven in the Kingdom's top 100 companies. Historically, ACS has pioneered new technology solutions to the region, such as e-commerce, Internet Payment gateways, and Mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. . Therefore, it is fitting that ACS partnered with ActiveStrategy to introduce a new technology for strategic planning and balanced scorecard.

"We are very pleased to be working with ActiveStrategy for the deployment of the STC solution," said Abdulaziz Sheikh sheikh
 or shaykh

Among Arabic-speaking tribes, especially Bedouin, the male head of the family, as well as of each successively larger social unit making up the tribal structure. The sheikh is generally assisted by an informal tribal council of male elders.
, General Manager - Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , Arabic Computer Systems Ltd. "The ActiveStrategy technology provides a level of configurability that will enable us to meet their unique needs. In addition, we are seeing a high level of demand for strategy development and strategy execution systems in our large client base."

Separately, ActiveStrategy also signed an agreement with Estarta Solutions, an international IT solutions company based in Amman, Jordan, for marketing and technical implementation support in several countries in the Middle East.

"ActiveStrategy provides both the latest technology platform, as well as strong domain expertise, which are both necessary to provide a highly compelling solution," said Ennis Rimawi, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Estarta Solutions. "We feel the tremendous demand throughout the region, coupled with our sales and technical expertise, will drive a fruitful partnership."

"Estarta Solutions has formally qualified the balanced scorecard as one of its specialty solution offerings in the region," continued Mr. Rimawi. "Entering into partnership with ActiveStrategy will provide Estarta Solutions with added advantage to reach clients in its main market domains."

"The Middle East represents a market of highly-educated, very skilled business executives who leverage the leading methodologies--such as strategic planning and the balanced scorecard--for managing organizational performance," said Jeff Bunting, President and COO, ActiveStrategy, Inc. "As our organization becomes more attuned at·tune  
tr.v. at·tuned, at·tun·ing, at·tunes
1. To bring into a harmonious or responsive relationship: an industry that is not attuned to market demands.

2.
 to the customs and ways of doing business there, we believe Saudi Arabia and other nations in the Middle East offer tremendous potential for ActiveStrategy."

About ActiveStrategy, Inc.

ActiveStrategy, Inc. delivers an enterprise application suite and management consulting services to businesses seeking to improve the execution of their strategic business plans. The ActiveStrategy Enterprise suite encompasses the strategic planning process, objective and measure deployment, alignment to business processes, performance reporting, and improvement initiative management. ActiveStrategy supports all major management methodologies including the Balanced Scorecard, Malcolm Baldrige Criteria, Six Sigma, and Management by Objectives. ActiveStrategy clients include leading pharmaceutical, aerospace and defense, biotech, healthcare, hospitality, telecom and electronics manufacturing corporations. For more information and product demonstrations, please visit www.activestrategy.com, or contact us at 610-239-8517.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 17, 2004
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