ActivePrime Integrates StrikeIron's Email Verification Web Service in CRM Solution.Web Service Reduces Cost and Time Associated with Bad Leads by Validating Email Addresses before They Enter a CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. System RESEARCH TRIANGLE PARK Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C. -- StrikeIron Inc., provider of the Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. Marketplace, today announced that it has partnered with ActivePrime. As part of the agreement, ActivePrime will integrate StrikeIron's Email Verification into their CleanCRM Data cleansing See address cleansing and data hygiene. software tool. CleanCRM is part of the CleanData Toolset and is designed for a company's complete standardization of content/data. It also allows organizations to reduce the duplication of CSV (1) (Comma Separated Value) Same as comma delimited. (2) (Computer System Validation) See software validation. CSV - comma separated values files. APIs are available to hook directly to salesforce.com, Siebel CRM OnDemand, and SalesLogix. Also announced today is ActivePrime's launch of its Web Services Content initiative (see www.activeprime.com/news). ActivePrime CleanCRM imports and exports data directly from a CRM system allowing users to review and edit the matched results. Using advanced duplicate-matching algorithms, CleanCRM combines fields from disparate records to form a single, accurate record. As their first offering, ActivePrime will be integrating StrikeIron's Email Verification Web Service into its salesforce.com CleanCRM tool. Customers will automatically engage the WS upon sign in. "StrikeIron's Marketplace API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. complements ActivePrime's Content Initiative by providing a rapid deployment platform for a wide range of information types," said Mark Taylor People known as Mark Taylor include:
The StrikeIron Email Verification Web Service instantly determines the validity of an email address or domain. Users simply provide an email address and this Web service will return a true or false by contacting the email owners' SMTP (Simple Mail Transfer Protocol) The standard e-mail protocol on the Internet and part of the TCP/IP protocol suite, as defined by IETF RFC 2821. SMTP defines the message format and the message transfer agent (MTA), which stores and forwards the mail. servers to validate an address without sending an email. This helps to reduce spam by blocking email that is sent from invalid email addresses and ensures that email addresses are validated before they are entered into a CRM database. "Clean data is at the heart of successful CRM implementations. Invalid email addresses not only increase cost and waste time, they increase the chance that a company will be put on a spam list, significantly hampering future customer communications. StrikeIron's Email Verification Web Service is a great addition to ActivePrime's data cleansing tools," said Bob Brauer, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of StrikeIron. "Leveraging our platform and our various Web services offerings help our partners grow and scale without adding extra overhead, additional complexity, and significant expense." About ActivePrime Incorporated ActivePrime offers the CleanData[TM] portfolio of context independent content, data quality and conditioning services and products for customer data. Based on a patent-pending Data Conditioning Framework[TM] the CleanData product and services family delivers sophisticated data conditioning that finds and corrects duplicate, incomplete and erroneous information as well as enhancing data through accesses to information sources. About StrikeIron StrikeIron is the leader in the commercialization of Web Services, providing the world's largest library of externally available plug-and-play Web services. Built on top of a sophisticated, yet easy-to-use Web Services Commerce Platform, the Marketplace serves as a place for providers and consumers of XML-based Web services to publish, subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; , and build applications and Web sites using a diverse set of Web services. Enabling a business model for the Programmable Web, the core technology provides self-service publishing and consumption of Web services, micro-transactions and usage-based billing, software infrastructure, multiple productivity tools, seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. for both individual customers and software technology partners, and a consistency of usage from multiple Web services across multiple vendors. The Aurora Funds, Inc. and NC IDEA provided funding for StrikeIron after recognizing the significant opportunity to invest in a technology firm leading innovation of the Web 2.0. For more information, visit www.strikeiron.com. |
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