ActivePrime Inc. Launches Its Web Services Based Content Initiative.Solution Provides Seamless Access to Industry Data and Information Verification Services PASADENA, Calif. -- ActivePrime, Inc., the leading supplier of context independent data content, cleansing and standardization solutions, announces today their Content Initiative with the goal of providing Web-based customer data verification and enhancement capabilities to the marketplace. ActivePrime's first Content Initiative offering provides for web-based integration of customer's CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. data through their CleanCRM data cleansing See address cleansing and data hygiene. and standardization application with the StrikeIron Email Verification Web service. "Today's highly competitive markets require current, accurate information," said Mark Taylor People known as Mark Taylor include:
Built on ActivePrime's flexible, patent pending Data Conditioning Framework[TM], the new StrikeIron access and integration modules will allow for transfer of the Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. data into salesforce.com[TM], Siebel CRM On Demand[TM] and Sage SalesLogix[TM]. With the first new module, CleanCRM users can now seamlessly access an email verification mechanism without the additional time and expense of separate data unloading and reloading Reloading A term lenders commonly use to refer to the habits of borrowers taking out loans to repay the balance on other loans. Often reloading is done to take advantage of lower interest rates offered by other loans, and potential tax benefits. . "Companies are increasingly looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. real-time access to cleanse their data, no matter what CRM Tool they use," said Bob Brauer, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of StrikeIron. "This integration of Web services-enabled data access, data cleansing and standardization for CRM systems provides this critical component. We look forward to working with ActivePrime to provide additional modules utilizing StrikeIron Web services." ActivePrime has announced that the StrikeIron integration modules will be available starting in November 2006 and the company will be featuring them at the salesforce.com Dreamforce conference in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , October 9-11, 2006. The StrikeIron modules will be included at no extra cost (other than the Web services transactional fees through StrikeIron) in all versions of CleanCRM. About ActivePrime Incorporated ActivePrime offers the CleanData portfolio of context independent data content, data quality and conditioning products and services for customer data. Based on a patent-pending Data Conditioning Framework[TM], the CleanData[TM] product and services family delivers sophisticated data conditioning that finds and corrects duplicate, incomplete and erroneous information. About StrikeIron StrikeIron is the leader in the commercialization of Web Services, providing the world's largest library of externally available plug-and-play Web services. Built on top of a sophisticated, yet easy-to-use Web Services Commerce Platform, the Marketplace serves as a place for providers and consumers of XML-based Web services to publish, subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; , and build applications and Web sites using a diverse set of Web services. Enabling a business model for the Programmable Web, the core technology provides self-service publishing and consumption of Web services, micro-transactions and usage-based billing, software infrastructure, multiple productivity tools, seamless integration for both individual customers and software technology partners, and a consistency of usage from multiple Web services across multiple vendors. The Aurora Funds, Inc. and NC IDEA provided funding for StrikeIron after recognizing the significant opportunity to invest in a technology firm leading innovation of the Web 2.0. For more information, visit www.strikeiron.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion