ActivePoint Announces The EasyFlip e-Catalog For Online Retailing; Easy Flip recreates print circular look and feel online for click through browsing to speed purchases.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- ActivePoint (www.activepoint.com), a provider of contextual natural language search, announced today the availability of its EasyFlip e-Catalog, a click through sales circular that emulates the look and feel of print circulars and is designed for use by e-Tail sites. ActivePoint's EasyFlip delivers the type of helpful, interactive experience customers are accustomed to when flipping through an "old fashioned n. 1. A cocktail consisting of whiskey, bitters, and sugar, garnished with with fruit slices and often a cherry. Noun 1. old fashioned - a cocktail made of whiskey and bitters and sugar with fruit slices " print catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. . EasyFlip allows users to browse, find and learn about their selected products to help them make informed online purchases. Users can then easily add items to the online shopping cart directly from EasyFlip by clicking on the product image displayed in the catalog. "EasyFlip bridges the gap for the end-user between print familiarity and online shopping," said Moshe Ofer, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ActivePoint. "Being able to view products online in the same layout as the printed circular allows online customers to quickly find and purchase the items they looked at in the printed catalog. In this way, EasyFlip contributes to consumer confidence as customers can easily orient o·ri·ent v. 1. To locate or place in a particular relation to the points of the compass. 2. To align or position with respect to a point or system of reference. 3. themselves when working across different media" he added. For online retailers, EasyFlip can automate an important part of the online selling process, by leveraging the familiar sales circular or catalog with newly developed web-based features. EasyFlip can be customized according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. each client's unique specifications. EasyFlip can be easily integrated with ActivePoint's TX5(TM) site discovery technology, interactive chat session and help desk to provide a highly interactive and profitable web site for retailers. "EasyFlip is well suited for retailers ranging from corporate apparel suppliers to home electronics vendors that are looking to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the online sales channel," continued Ofer. "And we're actively seeking channel partners to help bring this new technology to market." The benefits of the new offering: --More traffic to specific products --Integration with the online shopping cart --Simple installation process About ActivePoint ActivePoint, a provider of contextual natural language search and guidance engines is based in New York, NY with development facilities in Netanya, Israel. ActivePoint's TX5(TM) Discovery Engine is a contextual relational search and guidance system that emulates the human communications process. Built on an application service provider (ASP) model, the company has customers in the US, UK and France. ActivePoint is a subsidiary of ActivePoint Inc., a Delaware holding company. TX5(TM) is a trademark of ActivePoint Inc. ActivePoint is a registered trademark of ActivePoint LTD LTD 1 Laron-type dwarfism 2 Leukotriene D 3 Long-term depression, see there 4. Long-term disability . For more information go to www.activepoint.com. |
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